Sophie Bullock

Dynamic and results-driven marketing professional with 10 years of experience in brand management, strategic marketing, communications, and customer engagement. I excel at developing compelling brand narratives and executing impactful marketing campaigns that drive customer acquisition and retention.

In my current role, I present customer insights to my team, contribute to process improvements, and serve as Scrum Master, running monthly retrospectives. I have strong analytical skills and utilise data to inform decision-making and optimise strategies, supported by my proficiency in tools such as MS Office Suite, Copilot, SharePoint, Jira, Mailchimp, PageProof, and Adobe Suite.

• As a Customer Communications Specialist at IAG, I contributed to the Digital Transition project for AMI and State, which shifted customers from receiving policy documents by post to email. Collaborating with stakeholders, I developed a communication strategy to promote the benefits of digital delivery. This initiative aims to successfully increase email adoption, improved customer satisfaction, and support sustainability by reducing printing and postage costs.
• Showcase App for Asteron Life: Led comprehensive research and developed surveys for advisers to identify solutions and enhancements, presenting findings visually to key stakeholders with actionable recommendations for improvement.
• For the Vero brand I developed an informative internal infographic in response to COVID-19, published on the company intranet and shared with teams to effectively communicate our support initiatives for customers.
• Established a compelling social media presence to enhance company and brand visibility through engaging blog posts, customer giveaways, and targeted brand campaigns on LinkedIn and Facebook.