Violet Ellis
Digital Director
Auckland City
Summary
Talented Digital Marketing professional with well-organized and data-driven approach to prospecting leads, developing strategies and improving ROI. Good interpersonal, communication and planning abilities. Accomplished Digital Specialist with proven success in driving innovation and early adoption of emerging technologies and platforms. Expert in managing relationships with high-profile clients and translating marketing and social media needs into results-driven strategies.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work History
Digital Marketing Manager
Point Media
Grey Lynn, AUK
05.2019 - Current
- Spearheaded client meetings to determine project needs and professional requirements and identify correct course of action enhance client success.
- Analyzed competitor pages to locate backlink and keyword opportunities.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Masterminded highly successful digital strategies for various platforms to attract customer engagement.
- Analyzed and reported social media and online marketing campaign results.
Client Partner (Video Production)
Camistry
Auckland
10.2017 - 10.2018
- Targeted both offline and online consumers by designing multi-pronged, comprehensive marketing strategy.
- Monitored product development and audience response to adapt marketing and promotion campaigns accordingly.
- Built and deployed strategic approaches in marketing and branding to enhance product sales.
- Managed video shoots, set teams and performers while creating work schedules and operating production equipment.
- Interfaced with clients to define project scopes of work, budgets, creative vision and deliverable schedules.
- Developed and proposed project scripts, sketches and storyboards to gain client approval during throughout project phases beginning with pre-production.
- Developed promotional materials, posters and videos.
- Developed web profile videos for client websites and local business commercials for broadcast on cable networks.
Growth Manager
Bizdojo
Auckland
10.2016 - 12.2017
- Facilitated business by implementing practical networking techniques.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Responded to messages and inquiries from various parties and used well-developed active listening and open-ended questioning skills to promote quick issue resolution.
Education
BCom BProp
The University of Auckland
01.2007 - 12.2011
Skills
Online marketing
Data Analytics
Strategic planning
Marketing Strategies
Agile methodologies
Design Thinking
Problem Solving
Skilled Communicator
Project Management
Awards
Velocity Entrepreneurship - Ideas Challenge Winner
Timeline
Digital Marketing Manager
Point Media
05.2019 - Current
Client Partner (Video Production)
Camistry
10.2017 - 10.2018
Growth Manager
Bizdojo
10.2016 - 12.2017
BCom BProp
The University of Auckland
01.2007 - 12.2011