Aaliyah Bucknell-Hemara
Auckland,AUK
Summary
A highly motivated and creative Marketing Graduate with a keen interest in consumer behaviour and market trends. Eager to apply my knowledge and skills in a dynamic marketing role. I have practical marketing experience gained through internships and academic projects. I am confident at conducting marketing research, completing tasks and utilising digital marketing tools such as social media.
Overview
3
3
years of professional experience
Work History
Sales Retail Assistant
Seed Heritage
11.2021 - Current
- Focusing on enhancing customer engagement to drive B2C relationship building, prioritising customer satisfaction and value creation
- Supporting visual merchandising efforts by assisting with stock management and rearrangements to accommodate new seasonal promotions
- Collaborating with team members to achieve sales targets, contribute to promotional activities and enhance the overall shopping experience for customers.
Marketing Admin Intern
Benefit Cosmetics New Zealand
02.2024 - 03.2024
- Reporting directly to the Marketing Manager, I assisted with various tasks including: Visual merchandising, packaging and preparing PR send-outs, acting as the point of contact for influencers
- Provided support to retailers through trade marketing, coordinating a major Gift with Purchase (GWP) initiative.
- Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
- Assisted in the planning and execution of successful product launch events.
- Researched activities for in-store promotions, liaising with external suppliers and comparing prices and securing goods.
Digital Marketing & Social Media Intern
Wilde Records Recording Studio / Studio 38
08.2021 - 10.2021
- Led the branding of social media accounts and business website to boost social visibility and expand the reach of the business
- Conducted thorough market research within the music industry, gathering qualitative information to develop reports that supported sound decision making for target marketing
- Assisted in researching, writing, and editing blog posts for copywriting across the website and digital platforms.
- Managed community interactions by responding to comments and inquiries, fostering a positive brand image.
Education
Bachelor of Business - Marketing, Advertising, Retailing & Sales
Auckland University of Technology
Auckland, NZ03.2022
Skills
- Communication Skills
- Copy Writing
- Interpersonal comms
- Research Analytical
- Microsoft Office
- Adaptability
- Problem Solving
- Trend Analysis
Hobbies and Interests
- Following fashion trends
- Using Social Media
- Reading & Journaling
- Discovering & exploring activities
Timeline
Marketing Admin Intern
Benefit Cosmetics New Zealand
02.2024 - 03.2024
Sales Retail Assistant
Seed Heritage
11.2021 - Current
Digital Marketing & Social Media Intern
Wilde Records Recording Studio / Studio 38
08.2021 - 10.2021
Bachelor of Business - Marketing, Advertising, Retailing & Sales
Auckland University of Technology
Similar Profiles
Claire HarrisonClaire Harrison
Assistant Manager at Seed HeritageAssistant Manager at Seed Heritage
Luna DinkhaLuna Dinkha
Retail Associate at Seed HeritageRetail Associate at Seed Heritage
Ekta PandeyEkta Pandey
Sales Assistant at Seed HeritageSales Assistant at Seed Heritage