Summary
Overview
Work History
Education
Skills
Timeline
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Aartika Kumar

Auckland

Summary

Marketing Professional | Digital Marketing & Content Specialist

A results-oriented marketer with expertise in organic and paid marketing, social media strategy, and content creation. Experienced in growing online platforms through SEO, engagement-focused campaigns, and data-driven insights. Passionate about boosting brand visibility and driving measurable growth. I hold a Bachelors degree in Marketing and Management from AUT.

Overview

8
8
years of professional experience

Work History

Marketing Coordinator

MEX Maintenance Experts
03.2024 - 09.2024
  • Conducted an in-depth audit of previous advertising campaigns across multiple platforms (Microsoft Ads, Google Ads, Apple Ads, Capterra)
  • Developed and implemented a content centralisation framework, ensuring consistent messaging and brand alignment across all communication channels
  • Identified inefficiencies and areas for optimisation by evaluating performance metrics, ad spend, and targeting strategies
  • Performed detailed keyword analysis for both paid and organic keywords to improve ad relevancy, SEO, and content optimisation
  • Led comprehensive restructuring of ad campaigns to enhance performance and eliminate wasted spend
  • Reallocated budgets from underperforming Google and Microsoft Ads to more profitable channels, achieving a 35% reduction in overall marketing costs while enhancing ROI
  • Proficient in tracking campaign metrics and analysing performance data to provide actionable insights for future marketing strategies
  • Developed and implemented a structured marketing plan focusing on cost-effective tactics like content marketing, email campaigns, and organic lead generation
  • Executed social media marketing plans that increased lead generation and brand awareness, resulting in a 37.9% increase in LinkedIn followers and significant engagement rate improvement
  • Analysed competitor marketing strategies to identify gaps and opportunities for growth
  • Ran targeted email campaigns to boost customer reviews on Capterra, leading to a 22% increase in the total number of reviews received
  • Collaborated with website developers and graphic designers to optimise website structure, enhancing user experience and ensuring easy access for customers

Marketing Assistant

Franklins European Bathrooms
10.2022 - 02.2024
  • Crafted product specification sheets and verify product information, ensuring timely updates on Franklin's website
  • Edited images for Franklin's mobile app using Adobe Creative Suite, managing updates across files and the website
  • Designed and produce company booklets, brochures, and posters using Adobe Creative Suite and in-house printing resources
  • Collaborated on social media strategy, generate post ideas, and contribute to content creation, including TikTok videos
  • Managed the ordering of marketing supplies, including printed materials, brand collateral, and office supplies, to support various promotional initiatives and daily operations
  • Streamlined the uniform ordering process by managing stock levels, overseeing uniform and merchandise orders, and ensuring correct sizes and styles were allocated to each department
  • Led a project to modernise the company's uniform, aligning it with brand identity and industry standards
  • Create blog posts for Franklin's websites, covering product information, project highlights, and home renovation tips
  • Use SEMrush to generate SEO keywords and content ideas for various platforms, enhancing online visibility
  • Utilise AI tools to create tailored content, ensuring alignment with the company's voice and branding
  • Monitor website and social media analytics to assess engagement and improve content strategy
  • Collaborate with sales and customer service teams to gather insights for relevant content
  • Provide guidance to junior team members on content creation and design tools
  • Conduct research on industry trends and competitor strategies to inform content and design
  • Assist in planning and promoting company events, ensuring consistent branding
  • Use customer feedback to enhance product descriptions and content relevance
  • Develop and maintain a content calendar to streamline production and publishing

Marketing Assistant

ED & I
08.2021 - 11.2021
  • Collaborated with cross-functional teams to align marketing efforts with overall business objectives
  • Analysed survey data to identify trends and actionable insights for improving customer experience
  • Monitored and reported on campaign performance metrics to evaluate effectiveness and inform future strategies
  • Developed and maintained a content calendar to ensure consistent messaging across platforms
  • Engaged with followers and responded to inquiries on social media to enhance customer relations
  • Conducted competitor analysis to identify best practices and opportunities for differentiation
  • Implemented A/B testing for email campaigns to optimise open and click-through rates

Business Development Representative

Adobe
12.2021 - 10.2022
  • Developed and nurtured new business relationships with VPs and C-level executives, employing effective sales techniques to identify product and service needs
  • Managed daily workflow by prioritising inbound calls, quotes, and sales inquiries, while proactively making outbound calls to engage both existing and potential clients
  • Utilised Salesforce and other CRM tools to accurately manage client data
  • Applied critical thinking and newly acquired skills to enhance efficiency, problem-solving, and productivity in day-to-day tasks

Combined Retail Experience

01.2017 - 12.2022
  • Sales Consultant at Swarovski - Newmarket and Auckland Airport
  • Sales Consultant at Pandora - Manukau and Newmarket
  • Barista/ Customer Service at Krispy Kreme - Manukau and Auckland Airport

Education

Bachelors - Marketing and Management

Auckland University of Technology

Skills

  • SEO Optimisation
  • Google Ads
  • Google Analytics
  • Bing Ads
  • Meta Ads
  • Campaign Manager
  • Social Media Marketing
  • Printed Publications
  • Data Analysis
  • Campaign Performance Tracking
  • Lead Generation
  • Copywriting
  • Tiktok
  • Video Editing
  • Capcut
  • Instagram
  • Adobe Illustrator
  • Adobe Acrobat
  • Klaviyo
  • MailChimp

Timeline

Marketing Coordinator

MEX Maintenance Experts
03.2024 - 09.2024

Marketing Assistant

Franklins European Bathrooms
10.2022 - 02.2024

Business Development Representative

Adobe
12.2021 - 10.2022

Marketing Assistant

ED & I
08.2021 - 11.2021

Combined Retail Experience

01.2017 - 12.2022

Bachelors - Marketing and Management

Auckland University of Technology

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