Abby Berry
Auckland,Mount Albert
Summary
Abby is a digital native and social media guru. A fast learner who is driven by challenges, Abby thrives in a fast paced environment where she can flex her problem solving muscle. With her knowledge of the social media and influencer space, Abby has a deep knowledge of how to best navigate and find success in this nuanced industry. Abby is a skilled communicator, extending to both her written and verbal abilities. Outgoing and tenacious, Abby brings fun and passion to the team and workplace.
Overview
8
8
years of professional experience
Work History
Senior Talent Agent & Division 2IC
Johnson & Laird Management
11.2021 - Current
- Secured high-profile clients by implementing effective talent scouting and relationship-building strategies.
- Negotiated contracts for short and long term social media engagements.
- Built a diverse roster of talent by attending industry events and proactively seeking out emerging artists.
- Implemented influencer partnerships to amplify brand message and drive conversions.
- Trained team members on best practices in social media management, enhancing overall team performance.
- Maintained up-to-date and in-depth knowledge of the social media/influencer industry trends, allowing for informed guidance for clients and talent.
- Enhanced communication with clients by implementing regular check-ins and offering ongoing support throughout the talent development process.
- Analyzed performance metrics to optimize content strategy and improve overall reach.
- Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
- Led training sessions with team members on best practices in using new features or updates within each platform''s algorithm structure.
Senior Talent Agent
Johnson & Laird Management
12.2019 - 11.2021
- Negotiated contracts for short and long terms social media engagements.
- Increased talent bookings through strategic marketing efforts and fostering client relationships.
- Maintained up-to-date knowledge of the social media/influencer industry trends, allowing for informed guidance on talent career choices and client campaign strategy.
- Collaborated with agency team members to develop innovative approaches for showcasing talent in a competitive market.
- Mentored junior agents in best practices for talent management while sharing valuable insights from personal experiences in the field.
- Increased sales revenue by building strong rapport with clients and recommending appropriate talent based on their needs.
- Developed new client relationships by actively engaging with potential customers and highlighting the benefits of our talent offerings.
Junior Talent Agent
Johnson & Laird
04.2018 - 12.2019
- Managed time efficiently in order to complete all tasks within deadlines.
- Analyzed performance metrics to optimize content strategy and improve overall reach.
- Collaborated with cross-functional teams to develop cohesive marketing plans and messaging.
- Monitored industry trends to stay ahead of competitors, adjusting tactics as needed.
- Implemented influencer partnerships to amplify brand message and drive conversions.
- Created and managed social media campaigns.
- Conducted market research to identify new opportunities and target markets.
Promotions Coordinator
The Generalist PR
03.2016 - 12.2017
- Streamlined promotions process, ensuring timely execution of promotions activations.
- Managed partnerships with external vendors, optimizing resources and maximizing budget efficiency.
- Maintained detailed records of project progress, timelines, and results for future reference.
- Coordinated logistics for multiple simultaneous event ambassadors, ensuring smooth operations and minimal conflicts.
- Delivered comprehensive post-event reports highlighting key achievements and areas of improvement.
Account Executive Intern
Kidney Kids NZ
02.2016 - 11.2016
- Collaborated with internal teams to ensure timely delivery of projects and campaigns for clients.
- Conducted market research to identify new business opportunities and potential clients.
- Participated in regular meetings with team members to discuss strategies for account growth and improvement.
- Nurtured leads through consistent follow-up communication, converting prospects into long-term clients.
Education
Bachelor of Communications - Public Relations
AUT University
Auckland, NZ01.2017
NCEA Level 3 -
Diocesan School For Girls
Auckland, NZ12.2012
Skills
- Client/Talent Management
- Social Media and Promotions
- Campaign Management
- Creative problem-solving
- Attention to detail
- Sales expertise
- Strong negotiations skills
- Promotional Campaigns
- Influencer Marketing
- Analytics and Reporting
References
- Esther Yong, 021 806 676, Character Reference
- Darnell Dixon, 021 895 637 | Former Johnson & Laird Manager
- Christiana Thomson, 021 772 411, Johnson & Laird General Manager
Timeline
Senior Talent Agent & Division 2IC
Johnson & Laird Management
11.2021 - Current
Senior Talent Agent
Johnson & Laird Management
12.2019 - 11.2021
Junior Talent Agent
Johnson & Laird
04.2018 - 12.2019
Promotions Coordinator
The Generalist PR
03.2016 - 12.2017
Account Executive Intern
Kidney Kids NZ
02.2016 - 11.2016
Bachelor of Communications - Public Relations
AUT University
NCEA Level 3 -
Diocesan School For Girls
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