Abi Cooke

• General Manager - working on the business , directing and influencing change for growth including strategic and operational decisions, establishing new processes to drive efficiency
• Head of Department - Client Consulting and Project Management team (5 people),
• Accountable for all client revenue , senior leadership within the business reporting to the CEO.
• Build and maintain senior relationships across key clients. Alongside New Business Development.
• Marketing extension to key Financial Services client
• Marketing consultant across all clients

Achievements

• New Business Development from initial engagement to full contracted client
• Grew the size of client consulting team
• Grew technology only clients into a CX clients, introducing new revenue streams, leading to award winning work

• Part of the leadership team, Running a team of 3 consultants as well as a client portfolio. Key consultant with the company's largest clients across Automotive, Financial Services & Education.
• Consultant role : Business and Marketing planning, Customer Experience, forecasting, business model and value proposition design, problem solving, trusted partner engagement

Awards:

• Adobe Experience Makers Awards
• NZDM Awards KiwiSaver Annual Contribution
• Effies APAC 2020 - Effectiveness. KiwiSaver Annual Contribution digital campaign

Client partner working on a large scale CRM project with a FMCG client.

• Development of a new function - Client Services - within this software company.
• Implemented new processes & systems to drive a more customer focused outcome.
• Management of client & vendor relationships.
• Business Development within our existing customer base.

• Channel Lead - responsible for all senior stakeholder management, change management and the successful implementation of an award winning marketing automation solution across 9 channels within the marketing team
• Process improvement lead across Marketing Data & Analytics and corresponding teams.
• Business Lead on a transformational customer focused digital project within ASB.
• Governance set up and management of a steering group. Leading the working group of 12 members, reporting to the ASB Executive team

• Managing a team of 3 staff including mentoring & development
• Client management across the 2nd largest client within Colenso BBDO across Australia / New Zealand
• Financial responsibility and targets for the client, including both retention and growth of the account.
• All elements of an Agency Account Service role including briefing, delivery of creative campaigns across both above and below the line channels.

• Leading the Account Service team for a Financial Service Client.
  
• Responsible for driving key data driven marketing projects internally within the agency and externally to the client.
  
• Client facing Project Management and Campaign management responsibility including, budgets, senior stakeholder management, key timelines across complex customer communication automation initiatives.
• Managing a team of 5 Account Managers.

Clients: Westpac New Zealand Limited, TVNZ

Awards won:

• NZDM Awards 2014: Direct Marketing Organisation of the year (Westpac)
• NZDM Awards 2013 – Symphony Customer Engagement programme - Westpac & UnityID (5 golds, 2 silvers)

Responsibilities and skills

• Managing the company's largest client (Financial services) across all it's business areas
• Developing solutions for the clients to solve business problems or achieve business objectives
• Financial responsibility and targets
• Relationship management / issue resolution: Client and Agency level
• Managing a team of 5 (Account Manager, Business Analyst, Project Manager & Developer)

Allteams was an Internet start-up company providing websites for sports clubs, schools and businesses. We built rich sites, which included social media, competition software, video and image hosting, Registration and Payment systems, and CMS sections.

My roles: Project Manager, Business Analyst, Head of Operations, Account Manager, New Business Development.

• Working on implementation of Calypso trading system, with a focus on data - reference, product static data, as well as trade life cycle.
• All aspects of a BA role were touched in this role, including: requirements gathering, documentation, process mapping and gap analysis and stakeholder management

Reporting and Analytics role. (contract role prior to maternity leave)

• Process Business Analysis project identifying and mapping out business process change following merger
• Training of staff

Global Head - Management of team of 5 - 8 across UK , USA , Japan within The marketing team of UBS

Responsible for client data and management of CRM tool across a global Investment bank. Responsible for the strategic direction of the group. Key stakeholder management with senior leaders across Equities division within UBS

I held two roles whilst at UBS.

• Head of Data Management team - 1999 – 2003
• CRM Business Analyst / Project Manager - 2003 – 2005
• Both roles encompassed work within the bank's CRM system.