Summary
Overview
Work History
Education
Skills
Timeline
Generic

ADRIANA De Menezes

Christchurch

Summary

Professional leader with comprehensive experience in driving operational excellence and strategic growth. Proven track record of fostering team collaboration and achieving impactful results in dynamic environments. Skilled in navigating complex challenges, optimizing processes, and cultivating positive workplace cultures. Known for adaptability, effective communication, and strong decision-making abilities.

Overview

18
18
years of professional experience

Work History

Department Manager

H&M
12.2022 - Current
  • Manage daily operations of a high-volume department, including sales, staffing, inventory control, and visual merchandising.
  • Lead a team of 20 employees, providing training, guidance, and performance feedback to achieve sales targets and deliver exceptional customer service.
  • Drive sales through effective floor management, stock optimization, and promotional activities.
  • Conduct competitor analysis to identify market trends, pricing strategies, and customer preferences, taking actionable steps to maintain a competitive edge.
  • Monitor and manage daily store foot traffic (customer flow) and conversion rates , implementing strategies to improve results and maximize sales opportunities.
  • Implement visual merchandising strategies aligned with H&M's brand guidelines, enhancing customer engagement.
  • Monitor KPIs (sales, PPR, conversion rates) to make data-driven decisions and improve performance.
  • Resolve customer issues promptly, maintaining high service standards and satisfaction.

Assistant Store Manager

MICHAEL HILL INTERNATIONAL LTD
05.2022 - 10.2022
  • Supported daily store operations, including sales, staff supervision, and inventory management.
  • Assisted in achieving sales targets and KPIs by motivating the team and setting daily goals.
  • Delivered personalized customer service, including product selection and after-sales support.
  • Oversaw visual merchandising to ensure brand-aligned, sales-driven displays.
  • Managed staff schedules, training, and development to build a customer-focused team.
  • Handled administrative tasks, including sales reporting, cash management, and compliance.

Sales Assistant

KMART
04.2021 - 05.2022
  • Provided excellent customer service, assisting with product inquiries and transactions.
  • Supported sales floor operations, including stocking, display organization, and store cleanliness.
  • Assisted in promotional activities and visual merchandising setup.
  • Handled customer complaints and returns professionally, ensuring satisfaction.
  • Supported inventory tasks, including stock counts and restocking.

General Manager of Jaguar Land Rover - BMW - Mini

GROUP 1 AUTOMOTIVE
01.2016 - 01.2018
  • Oversaw all dealership operations, including sales, service, finance, and parts, ensuring alignment with luxury brand standards and delivering exceptional customer experiences.
  • Increased dealership revenue by 25% through strategic sales initiatives, targeted marketing campaigns, and optimized inventory management.
  • Improved customer satisfaction scores by 30% by implementing enhanced service protocols and customer experience strategies.
  • Led and developed a high-performing team of 100 employees, fostering a culture of excellence, accountability, and continuous improvement.
  • Managed financial operations, including budgeting, forecasting, and expense control, achieving 15% growth in profitability .
  • Ensured full compliance with legal, regulatory, and brand requirements, maintaining the highest operational standards.
  • Optimized inventory levels to meet market demand while reducing holding costs, improving overall efficiency.

Key Achievements:

  • Boosted vehicle sales by 30% through innovative sales strategies and customer engagement techniques.
  • Successfully launched 5 promotional events , driving increased foot traffic and enhancing brand awareness in the local market.
  • Reduced employee turnover by 20% by implementing a comprehensive training and development program, resulting in higher team productivity and morale.
  • Awarded the Mini World Top Seller Award for outstanding leadership and performance, solidifying the dealership's reputation as a top regional performer.

Regional Manager

FAST SHOP S/A
01.2011 - 01.2016
  • Led a regional team of 250+ employees across 8 stores, fostering a high-performance culture and ensuring alignment with organizational goals.
  • Improved employee retention by 20% through effective performance reviews, coaching, and professional development programs.
  • Conducted regular training sessions for store managers and staff, enhancing team productivity and engagement.
  • Spearheaded initiatives to optimize workforce efficiency, reducing operating costs by 12% without compromising service quality.
  • Developed and implemented strategies to improve employee satisfaction, contributing to a 20% increase in Net Promoter Score (NPS).
  • Monitored and mentored new hires, providing constructive feedback and tailored development plans to accelerate their growth.
  • Collaborated with cross-functional teams to design and execute employee engagement programs, boosting morale and reducing turnover.
  • Managed key HR metrics, including turnover rates, overtime, and training effectiveness, proposing actionable plans to address gaps.
  • Played a pivotal role in the successful opening and integration of 5 new stores, overseeing recruitment, onboarding, and team training.
  • Ensured compliance with labor laws and company policies, maintaining a safe and inclusive work environment.

Key Achievements:

  • Increased employee retention by 20% through targeted coaching and development programs.
  • Enhanced customer satisfaction scores by 20% by improving employee engagement and service quality.
  • Successfully onboarded and trained teams for 5 new store openings, ensuring seamless operational integration.

Store Manager

FAST SHOP S/A
01.2007 - 01.2011
  • Led a high-volume store, exceeding sales targets and customer service standards.
  • Managed 55 employees, achieving 8% year-over-year revenue growth and 25% above monthly targets.
  • Optimized inventory, reducing shrinkage and ensuring product availability.
  • Boosted customer satisfaction scores (NPS) through prompt issue resolution.
  • Managed budgets and P&L, ensuring profitability.
  • Executed marketing campaigns, increasing foot traffic and sales.
  • Ensured compliance with policies, safety, and operational standards.

Key Achievements:

  • Expanded market share by 35% annually.
  • Launched 4 new stores, overseeing hiring and training.
  • Recognized as the best customer service branch 9 times in a year.

Education

Bachelor of Science in Business Administration -

Universidade Estadual De Londrina
Brazil

Skills

  • Strategic planning,
  • Leadership and team building
  • Efficient multi-tasker
  • Problem resolution
  • Operations management
  • Team player
  • Staff training and development
  • Customer service
  • Business analysis

Timeline

Department Manager

H&M
12.2022 - Current

Assistant Store Manager

MICHAEL HILL INTERNATIONAL LTD
05.2022 - 10.2022

Sales Assistant

KMART
04.2021 - 05.2022

General Manager of Jaguar Land Rover - BMW - Mini

GROUP 1 AUTOMOTIVE
01.2016 - 01.2018

Regional Manager

FAST SHOP S/A
01.2011 - 01.2016

Store Manager

FAST SHOP S/A
01.2007 - 01.2011

Bachelor of Science in Business Administration -

Universidade Estadual De Londrina
ADRIANA De Menezes