Agatha de Castro Almeida

As a dynamic and innovative Marketing Professional with over ten years of experience across various marketing domains, I excel in blending digital marketing expertise with strategic planning and communication skills to foster brand growth and engagement. My proficiency in navigating the digital marketing landscape has been honed through hands-on experience in campaign management and a data-driven approach to decision-making. This has enabled me to deliver impactful marketing solutions consistently. With a solid track record in enhancing audience engagement and optimizing marketing budgets, I am eager to apply my strategic vision and collaborative leadership to drive growth and innovation.

My Master's thesis was on transmedia as a marketing tool - using multiple media types & platforms to construct a coherent, intersecting story.

• Marketing Strategist, TVNZ 1 News, 2022 - present, Sole ads manager and lead of 1News TT account, where the growth of TikTok went over by 300% in 6 months, Effectively managed an 8k budget on the brand campaign and going viral with multiple stories, Competitor research and report implementation; Investigation of direct newsroom competitors, Brought analysis platforms (minter.io) on board to help make work more agile and reporting clear, saved time and money for the company and the efficiency of the team, expanding newsroom knowledge of social media
• Marketing, Save My Bacon, 2020 - 2022, Extensive growth of social channels, extensive improvement of commerce website SEO and content, brand radio ads developed along with NZME partners, all social content planning and execution.

• Strategic thinking - understanding a business and competitors, developing market strategies & optimisation
• Goal & data-driven - measuring outcomes, analysing marketing campaigns and refining approach
• Business intel - investigation & research to execute digital strategies - expert on digital marketing channels
• Financially literate - managing budgets, controlling costs, reporting and delivering value for market spend
• Technical familiarity with digital tools/methods (UX, SEM/SEO, Analytics, Ads, Social Media Ads, email marketing) and related platforms (Mailchimp, Later, Minter, Linktree, Sprout Social, Canva, Tubebuddy)