Ahmed Mohamed
Glen Eden,Auckland
Summary
An experienced Senior SEO Specialist possessing a comprehensive understanding of SEO strategies to help deliver tangible value to organisations and clients, with a proven track record of driving measurable results through technical expertise, strategic thinking and business understanding.
Overview
9
9
years of professional experience
Work History
Senior SEO Specialist
First Page
06.2023 - Current
- Lead the SEO department at First Page NZ, responsible for developing and implementing winning SEO strategies for over 60 clients.
- Manage SEO contractors in daily tasks, quality control, training and recruitment processes.
- Direct outreach teams for effective link-building campaigns.
- Guide content teams in creating high quality SEO content.
- Collaborate with sales and account management teams to boost client acquisition and satisfaction.
- Provide continuous SEO training across various departments.
SEO Specialist
Web Antler
03.2022 - 05.2023
- Develop and implement innovative SEO strategies to significantly increase website traffic and deliver measurable ROI through data-driven campaigns.
- Conduct comprehensive technical SEO audits to identify and resolve website issues, enhance indexing, and improve crawlability.
- Carry out in-depth keyword research and on-page optimisation to boost search engine rankings and attract targeted, qualified traffic.
- Produce and brief in high-quality, competitive SEO content through precise content briefs and monthly content schedules.
- Prepare and present detailed monthly SEO reports highlighting campaign achievements, insights, and recommendations for client success.
SEO/Digital Marketing Specialist
Freelancer SEO
11.2020 - 03.2022
- Performed in-depth keyword research, on-page optimisation, backlink audit and full SEO technical audit for local bicycle business.
- Worked with a local hair salon on K'rd to become more visible on local SEO & worked with a tiling company to develop a consumer centric SEO content strategy.
- Undertook various stand-alone SEO projects and campaigns for numerous local and Australian based businesses.
Research Officer
Massey University
10.2021 - 07.2022
- Performed research into migrant settlement/re-settlement in central Auckland.
Accounts & Marketing Coordinator
EcoDemo Windows & Doors
07.2019 - 10.2020
- Managed premier clients & collaborated with owners to achieve more sales over busy summer period (40% sales increase)
- Managed website, social accounts & other online assets
Assistant Manager & Marketing Coordinator
Dallo Family Day care
03.2015 - 09.2018
- Assisted in operating a family day care business, developed recruitment strategies to hire highly skilled carers & helped Increase business growth through online marketing activities.
Education
Semrush Certified - Search Engine Optimisation
Semrush Academy
2022
Certificate in Search Engine Optimization - Digital Marketing/SEO
Unitec Institute of Technology
Auckland, NZ06.2021
Bachelor of Business - Marketing and Management
Auckland University of Technology
Auckland, NZ12.2012
Skills
- In-depth keyword research and competitor analysis
- Complete development and implementation of On-page and Off-Page SEO tactics
- Complete Technical SEO site audits and implementation
- High level understanding of SEO content
- Highly experienced with Semrush, Ahrefs, Screaming Frog and Google Search Console
- SEO Implementation across WordPress, Shopify, Webflow and several other CMS platforms
- SEO campaign reporting and presentations
- Managing teams and SEO training
Timeline
Senior SEO Specialist
First Page
06.2023 - Current
SEO Specialist
Web Antler
03.2022 - 05.2023
Research Officer
Massey University
10.2021 - 07.2022
SEO/Digital Marketing Specialist
Freelancer SEO
11.2020 - 03.2022
Accounts & Marketing Coordinator
EcoDemo Windows & Doors
07.2019 - 10.2020
Assistant Manager & Marketing Coordinator
Dallo Family Day care
03.2015 - 09.2018
Semrush Certified - Search Engine Optimisation
Semrush Academy
Certificate in Search Engine Optimization - Digital Marketing/SEO
Unitec Institute of Technology
Bachelor of Business - Marketing and Management
Auckland University of Technology
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