Summary
Overview
Work History
Education
Skills
References
Timeline
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Aisne Hardy

Auckland,New Zealand

Summary

Natural leader with decisive and confident time management skills. With a passion for excellence, I inspire and motivate teams to achieve their best, cultivating a high-performing and collaborative work environment. A desire to achieve outstanding results by optimizing performance through data analysis. Proficiency in content creation to help drive campaigns and uphold meaningful external relationships.

Overview

6
6
years of professional experience

Work History

Social Media & Marekting Coordinator

Farmers
03.2024 - Current
  • Social Media and Marketing Beauty Coordinator for Farmers New Zealand. I hold a pivotal role in driving the brand's presence and engagement within the beauty sector across various digital platforms.
  • I manage 60 influencers and send them assorted product each month in return for social content. I make sure that the content being produced is in line with the business and any current campaigns/promotions we are running.
  • Creating and running internal and external campaigns through Meta Business Suite with PHD. I also produce in depth post-campaign analysis reports for our external brands to view.
  • Use collaboration skills to respond to daily customer enquires and ensuring complaints are handled efficiently and appropriately. To also uphold a close professional relationship with buyers and vendors.
  • Continuously gather and analyse feedback from various brand buyers, internal and external, to identify areas for improvement and implement necessary adjustments to enhance product/service quality and overall performance.
  • Create various video and static content for our platforms to suit different target audiences and make sure the assets are scheduled in line with current campaigns and stock levels. Flexibility is essential to effectively be able to re-schedule posts if internal or external circumstances change.
  • Produce monthly social asset briefs to our on site studio. This includes specific shoot instructions for products that may also involve the use of models from specific agency's. I use my creative skills when creating briefs to help ensure my content will help to further drive sales and brand awareness.

Health and Beauty Department Manager

Farmers
01.2024 - 03.2024
  • Transferred to the flagship store in New Market as the Health and Beauty Department Manager.
  • Led a team of 9 beauty specialists towards achieving annual budgets, motivated by my enthusiasm by my vast and diverse product range at Farmers.
  • Extensive knowledge about skincare, cosmetics and wellness items enabling confident and effective communication with both staff and customers.
  • Foster a collaborative environment by encouraging open communication amongst team. Clearly conveying goals, expectations, performance feedback to motivate staff
  • Orchestrated visually appealing product displays and layouts to maximise customer engagement and promote featured products. Ensured visual presentations standards are met, as per the official company planograms
  • Effectively manage inventory levels, correct product rotation and product visibility to optimise sales.

Store Management, One on One Sales, Merchandiser

Farmers
08.2021 - 12.2023
  • Store Sales Manager, Department Manager and Merchandiser for the Health and Beauty department in Dunedin. Leading a team of 10 as a department manager before progressing as one of the Store Sales Mangers.
  • Worked in the Big Ticket Department for 12 Months selling $980,000 worth of stock. Communicated with brand representatives to ensure customer orders were meeting deadlines I had set. Manage customer expectations with the ability to exceed satisfaction with available merchandise.
  • Garnered industry insights into business operations i.e stock rotation, product storage, planograms. Additionally executing marketing strategies to increase customer engagement while maximizing sales through available stock.
  • Team member of a high-performing department building and maintaining strong customer relationships. Actively engaging with customers, listening to feedback- and ensuring a positive shopping experience.
  • Strategically and effectively allocating resources based on sales trends and customer traffic, minimising downtime and maximising productivity with my staff.
  • Collaborating with the visual merchandising team and internal department to ensure timely execution of promotional displays and product placement.
  • Apply analytical skills to identify and asses operational challenges such as inventory discrepancies and staffing issues, leading to effective and sustainable solutions.

Kitchen Hand

Steak House
05.2018 - 11.2020
  • Creating a welcoming atmosphere, ensuring guest satisfaction, and maintaining a positive attitude during busy service.
  • Quick to learn, adaptable, and dedicated to upholding an organized kitchen.
  • Proven ability to work collaboratively with kitchen staff, chefs, and other team members to achieve common goals.
  • Demonstrated flexibility to adapt to changing kitchen priorities and requirements.
  • Knowledge of food safety protocols ensuring a safe workplace.

Education

NCEA Level 3

Mount Albert Grammar School
01.2020

Skills

  • Microsoft Office
  • Meta Business Suite
  • Brandwatch
  • Internal and External Event Planning
  • Staff and Customer Management
  • Trend Analysis and Monitoring
  • Manage Paid Advertising Campaigns
  • Copywriting Skills
  • Vendor and Brand Management
  • Professional Correspondence

References

Referees available on request.

Timeline

Social Media & Marekting Coordinator

Farmers
03.2024 - Current

Health and Beauty Department Manager

Farmers
01.2024 - 03.2024

Store Management, One on One Sales, Merchandiser

Farmers
08.2021 - 12.2023

Kitchen Hand

Steak House
05.2018 - 11.2020

NCEA Level 3

Mount Albert Grammar School

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