Aisne Hardy
Auckland,New Zealand
Summary
I'm a creative and results-driven Social Media Manager and Content Creator with extensive experience crafting compelling content across platforms such as Instagram, Facebook, TikTok, and EDMs. I have a proven track record of increasing brand engagement and follower growth through innovative storytelling, data-driven strategies, and cross-functional collaboration. I'm passionate about staying ahead of digital trends and leveraging tools to enhance brand visibility and audience engagement. I thrive in fast-paced environments and excel in any individual or team-based working groups.
Overview
8
8
years of professional experience
Work History
Content Creator
Daphnes Taverna
Auckland, New Zealand
09.2025 - Current
- Create compelling visuals to accompany written content.
- Work closely with the Head Chef to ensure content aligns with stock levels, bookings, and trends.
- I manage the scheduling and planning of the content calendar as-well as the posting and communication management on TikTok.
- Oversee assets and maintain a well-balanced mix of imagery and video content tailored for Instagram, TikTok and Facebook.
Social Media Manager
Bluebells Cakery
Auckland, New Zealand
07.2025 - Current
- I lead the end-to-end creation and management of visual and digital content for Bluebells Cakery across Meta (Instagram, Facebook), TikTok, and EDM campaigns.
- Evaluate potential collaborations, and closely manage the influencer partnership.
- I coordinate shoot run sheets, and liaise with the kitchen and office teams to ensure products are ready prior to a shoot.
- Ensure to consistently adapt content styles based on stock, trends, engagement, and sales.
- Manage communications and reply to messages, DMs, and comments across all accounts daily, in a timely manner.
- Plan and create content to schedule accordingly with product launches and seasonal promotions.
Business Development Manager
Sportsground
Hawkes Bay, New Zealand
12.2024 - 07.2025
- Identify and pursue new business opportunities, including potential clients, strategic partnerships, and innovative products.
- Engage these opportunities and drive growth within the business.
- Establish strong relationships with clients, understanding their needs, and crafting tailored proposals to meet those needs.
- Generate leads through outreach networking and nurture these relationships through tailored proposals and negotiations.
- Manage the entire sales process from first contact to contract signing, using CRM tools to track progress, forecast outcomes, and evaluate performance.
- Engage with Charitable Trusts, Regional Sporting Organisations, Clubs, and Schools to ensure they receive the best digital solution based on individual budgets.
- Develop a deep understanding of clients needs and values to propose a tailored offering that would financially benefit the business.
Counter Manager
Farmers
New Market, New Zealand
02.2024 - 11.2024
- Transferred to the flagship store in New Market as a Counter Manager.
- Lead a direct team of 10 beauty specialists towards achieving budgets, motivated by my enthusiasm by my vast and diverse product knowledge.
- Extensive knowledge about skincare, cosmetics and wellness items enabling confident and effective communication with both staff and customers.
- Create a collaborative environment by encouraging open communication amongst my team.
- Clearly conveying goals, expectations, performance feedback to motivate staff.
- Ensured visual presentations standards are met, as per the official company planograms.
- Effectively manage inventory levels, correct product rotation and product visibility to optimise sales.
Social Media & Digital Marketing Coordinator
Farmers
Dunedin, New Zealand
11.2022 - 12.2023
- I held a pivotal role in driving the brand's presence and engagement across various digital platforms.
- I orchestrated content-driven campaigns across Instagram, Facebook, TikTok, and email channels.
- Scheduled posts across all social channels to align with stock availability and promotional timelines, while maintaining flexibility to adjust the calendar swiftly in response to internal shifts or external events.
- I managed 60 influencer partnerships for exclusive product launches, in-store activations, alongside monthly PR packages.
- I managed paid advertising for internal campaigns, and additionally produced extensive post-campaign analysis.
- Ensured that we would use the correct brand assets, captions, and schedule them appropriately in line with brand guidelines.
- Continuously gather and analyse feedback from internal and external brand buyers, to identify areas for improvement and implement necessary adjustments to enhance product/service quality and overall performance.
- Create concise, on-brand posts, captions, and hashtags across Facebook, Instagram, TikTok, and WeChat, optimising tone to boost engagement through trends and audience-tailored messaging.
Sales Consultant
Farmers
Dunedin, New Zealand
11.2022 - 12.2023
- Specialising in Big Ticket items with sales totalling $980,000k within my first year.
- Skilled in relationship-building, upselling, and with a proven track record of exceeding sales targets.
- Maintained showroom excellence, optimised inventory, and collaborated with the merchandising team to create compelling displays that increased foot traffic and sales.
- Collaborated with the visual merchandising team and internal department to ensure the timely execution of promotional displays and product placement.
- Cultivated strong client relationships, leveraging consultative selling to drive repeat business and increase the average transaction size.
Sales & Service Manager
Farmers
Dunedin, New Zealand
03.2022 - 11.2022
- Oversee the entire daily operations of the store, driving sales, ensuring operational efficiency, and delivering outstanding customer experiences.
- Led a diverse team, managed inventory and merchandising, coordinated promotions, handled escalated customer issues, and reported on financial and performance metrics to senior leadership.
- Manage store budgets, ensuring the department targets were met.
- Proactively identify and implement improvements to exceed performance goals.
- Managed daily staffing and scheduling for a team of employees, optimising shift coverage to meet operational needs and maintain service excellence.
- Oversaw end-of-day cash reconciliation and store closing procedures, ensuring accurate cash handling, securing the premises, and preparing the store for the next business day.
- Adept at motivating teams to exceed targets, improve service standards and maintain operational excellence.
- Known for combining a hands-on leadership style with strong communication and problem-solving skills.
Counter Manager
Farmers
Dunedin, New Zealand
12.2021 - 02.2022
- Created a collaborative environment by encouraging open communication amongst my team.
- Conveying goals, expectations, and performance feedback to motivate staff.
- Ensured visual presentation standards are met, as per the official company planograms.
- Lead a direct team to uphold excellent customer service and oversee daily operations on the floor and staff.
- Effectively manage inventory levels, correct product rotation and product visibility to optimise sales.
- Ensured personal flexibility for adequate coverage during peak hours, resulting in a reduction in scheduling conflicts.
Visual Merchandiser
Farmers
Dunedin, New Zealand
08.2021 - 11.2021
- Understood business operations i.e stock rotation, product storage, and planograms.
- Additionally, executing marketing strategies to increase customer engagement while maximising sales through available stock.
- Skilled at conducting weekly inventory audits and sales trend analysis to guide product placement.
Kitchen Hand
Steak House
Pukekohe, New Zealand
05.2018 - 11.2020
- Creating a welcoming atmosphere, ensuring guest satisfaction, and maintaining a positive attitude during busy service.
- Quick to learn, adaptable, and dedicated to upholding an organised kitchen.
- Proven ability to work collaboratively with kitchen staff, chefs, and other team members to achieve common goals.
- Demonstrated flexibility to adapt to changing kitchen priorities and requirements.
- Knowledge of food safety protocols ensuring a safe workplace.
- Monitor portion control and garnish application to reflect dine-in standards.
Education
NCEA Level 3 -
Mount Albert Grammar School
Auckland, New Zealand01.2020
Skills
- Content Creation
- Social Media Management
- Influencer Management
- Copywriting
- Photography
- Videography
- Meta Bussiness Suite
- TikTok
- CapCut
- Canva
- Trello
- Brandwatch
- EDM's
- PR
References
References available upon request.
Timeline
Content Creator
Daphnes Taverna
09.2025 - Current
Social Media Manager
Bluebells Cakery
07.2025 - Current
Business Development Manager
Sportsground
12.2024 - 07.2025
Counter Manager
Farmers
02.2024 - 11.2024
Sales Consultant
Farmers
11.2022 - 12.2023
Social Media & Digital Marketing Coordinator
Farmers
11.2022 - 12.2023
Sales & Service Manager
Farmers
03.2022 - 11.2022
Counter Manager
Farmers
12.2021 - 02.2022
Visual Merchandiser
Farmers
08.2021 - 11.2021
Kitchen Hand
Steak House
05.2018 - 11.2020
NCEA Level 3 -
Mount Albert Grammar School