Alesson Souza

• Led website migrations for multiple brands from Drupal to Adobe Experience Manager, ensuring seamless transitions and improved user experience.
• Managed content production and page building in the new CMS, prioritized tasks, and tracked progress using Jira Backlog.
• Oversaw the operational side of digital production, ensuring timely deployment of high-quality content across all digital assets.
• Collaborated effectively with cross-functional teams, including designers, developers, and stakeholders, to achieve project milestones and meet client expectations.

I oversaw the comprehensive management, updates, and deployment of Trygalaxy.com, ensuring all aspects of the website were maintained peak performance.

My role involved defining and meticulously tracking key metrics to gauge success. I managed product cycles, closely collaborating with the technical team using Jira. Client management was crucial, requiring close work with cross-functional teams, including designers, developers, and stakeholders.

My primary objective was to ensure project timelines were met and that the final product aligned perfectly with our clients' needs and expectations.

• Led $3M+ portfolios for clients in DeFi, crypto, and Web3 sectors.
• Implemented Zoho CRM for digital asset tracking and customer engagement
• Developed comprehensive business plans, outlining long-term goals and actionable steps toward success.
• Delivered consistent revenue growth by identifying new business opportunities and expanding service offerings.
• Strengthened client relationships with regular communication, timely project delivery, and high-quality services.

• Analysed project requirements, developed budgets, and created schedules
• Ensured WCAG 2.0 compliance and website accessibility
• Maintained ongoing communication with teams, clients, and managers
• Formulated tailored strategies to meet specific online goals
• Implemented CRM systems like HubSpot
• Oversaw customer journeys and leads management
• Executed diverse projects, including:Website development (Drupal, WordPress)
  Social media campaigns
  EDM (Electronic Direct Mail)
  Search marketing
  
• Utilised Agile methodology for project execution

• I managed the IQOS.co.nz website, overseeing both e-commerce and support pages.
• Through effective market product care practices and governance.I worked seamlessly with Waterfall and Scrum Masters during theproject, ensuring effective project management methodologies were employed.
• I collaborated closely with business stakeholders to design optimised digital customer journeys for various campaign types, including lead generation, e-commerce promotions, awareness-building, and education initiatives.
• My contributions were instrumental in guiding PMI's successful digital transformation journey, offering expertise in website management,webchat, social media, and digital projects involving platforms like SalesForce and CS Cart.

• Spearheaded transformative social business initiatives across various business units, including:Distribution
  Claims
  Customer Care
  People Experience
  Life Insurance
  General Insurance
  
• Fostered a deep understanding and adoption of social capabilities to enhance customer centricity and drive business success
• Ensured each social initiative had the necessary resources
• Led cross-functional teams and engaged with senior leadership to ensure visibility and buy-in
• Educated and empowered the Suncorp team and partners in adopting and implementing social business initiatives

• Defined, developed, and implemented a comprehensive digital marketing strategy
• Collaborated closely with brand teams to create effective Facebook ad campaigns
• Managed Nestlé's brand website and oversaw agency relationships
• Delivered successful EDM, SEO, and social media campaigns with a focus on optimising CPA and CPC
• Executed email, social media, and content marketing campaigns
• Stayed updated on website design and optimisation principles
• Ensured Nestlé’s continued success in a rapidly evolving digital landscape

Optimised the social business strategy for the entities of the Group: describe the initiatives, linking them to the strategic objectives prioritized according to 3businessdrivers (increased income, lower cost, lower risk) and optimize the initiatives to launch according to new priorities

Measured performance and its evolution (KPIs and KING)

Analysed the resource needs of the Social Intelligence strategy

Built social media commerce strategy with the countries (chatbots, AI, etc)

Worked with Adobe teams on the launch of the new website built on AEM