Alex Kerr

Planning and executing marketing promotional strategies and communication plans to ensure the success of this iconic, world-class event. Developing and executing a content-led marketing strategy to achieve targeted entry numbers.

• I execute comprehensive marketing and communication strategies to promote this popular community event
• This includes writing press releases, articles, social media posts and EDM content, and building relationships with key media contacts to secure media coverage

• I enjoy creating and managing content for a wide range of businesses in the corporate sector and working with media teams at long-running sports events such as Winter Games NZ
• Past and current clients include Zespri, Hato Hone St John, Southern Cross, Farmers, Bosch eBike Systems and Tyreland

• I was able to engage key stakeholders across a variety of communication channels, developing media releases, advocating for and promoting Snow Sports in the NZ media, and providing regular and relevant communication to members, funders and sponsors

• Company Overview: Winter Games NZ
• My principal tasks were to write media releases for the Freeski and Snowboard World Cups and to co-ordinate athlete interviews
• Winter Games NZ

• I travelled with the 2018 Olympic Winter Games Team to PyeongChang and was responsible for writing daily press releases, articles and social media posts and for scheduling and managing athlete interviews

• I provided process and workflow support for contributing writers, photographers and graphic designers in the creation of a 116-page magazine published monthly in print and online
• I was responsible for proofreading the magazine and was a contributing writer

• Extended and sustained relationships with customers to maintain and grow business.
• Increased client satisfaction by providing personalised banking solutions and financial advice.
• Strengthened customer relationships through timely follow-ups and proactive communication.