Alexandra Mullin

Launching and landing VOE (Voice of Ewanme) on the VO (Voice Over) talent map! The 'go-to' VO agency.

Skills include:

• Bringing in work/clients through marketing, advertising and face to face networking/pitching
• Social media and content management
• Exploring new client bases
• Diary/email management
• Delegated work to staff, setting priorities and goals.
• Formed and sustained strategic relationships with clients.
• Used excellent verbal skills to engage customers in conversation and effectively determine needs and requirements.
• Coordinated voice-over sessions with talent, adjusting levels as needed for optimal clarity.
• Organized and facilitated regular meetings with senior management teams.
• Bringing my high energy and charisma to the biz!

• Guiding artists for their radio interviews and shows.
• Social media content guidance.
• Diary/Email Management.
• Video/photo shoot planning and production.
• Being available 24/7 for any questions or help from the artists.

• Ensured that all written work met quality standards before submission deadlines.
• Reviewed existing content to identify opportunities for improvement or updates.
• Monitored current events for potential story ideas or topics relevant to the artist.
• Performed extensive research prior to writing any article or post.
• Created original copy for websites, brochures, newsletters, promotional materials, and more.
• Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
• Maintained a consistent voice and tone suitable to the artist.
• Edited and revised content based on feedback to meet publication standards.

Responsibility for strategy, planning, creation and ownership of execution of all marketing content for Shogun Audio

Group brands (Shogun Audio, Elevate Records, Temple Publishing and EST Studios). Development, planning and

execution of Shogun Audio brands key marketing ‘content pillars’ including:

• Podcast
• Social Content
• Shogun Sessions
• ‘Fire In The Booth’ (working title)
• Assisting the direction of Music Videos
• Photoshoots
• Cultural Content
• Event’s Content
• Interviews / ‘deep dives’
• Established relationships with key partners and vendors to ensure successful project outcomes.

Producing content and the presenters (Lee & Tammy) for Electronic Breakfast Radio (6-10AM).

On top of this I was invited 3 times to speak about Radio Production and my career to Radio students at the Auckland University of Technology.

• Delegated work to staff, setting priorities and goals.
• Edited audio recordings to ensure quality sound production.
• Managed online presence of radio station through social media accounts.
• Provided technical support when needed during live broadcasts.
• Compiled feedback from listeners regarding programming content.
• Ensured compliance with broadcasting regulations from regulatory bodies.
• Negotiated advertising contracts in collaboration with sales department.
• Produced daily news segments featuring local events and stories.
• Developed and maintained relationships with station personnel, advertisers, and the public.
• Created promotional materials to increase audience engagement.
• Coordinated and scheduled weekly radio shows with guests.
• Conducted interviews with experts in various fields for airtime.
• Supervised studio staff during live broadcasts of programs.
• Assisted in developing strategies for increasing listener base.
• Maintained database of archived audio recordings for future reference.
• Researched topics for on-air conversations and developed content ideas.
• Monitored ratings data to assess show performance.
• Performed administrative tasks such as filing paperwork and scheduling meetings.
• Provided mentorship and guidance to junior production staff, fostering professional growth.
• Wrote, shot and edited news stories for on-air broadcasting and digital platforms.
• Produced leads by cold calling prospects, networking at events and effectively using social media networks.
• Coached and inspired on-air talent to be exciting and engaging.
• Stayed calm and polished at all times, even during moments of extreme stress or when dealing with difficult personalities, to accomplish professional goals.
• Supervised and coordinated work of camera, lighting and sound crew members.
• Tackled issues with crew members and actors immediately to achieve quick and effective resolution while keeping projects on schedule.
• Scheduled interviews with guests and assigned stories to news reporters to optimize coverage and meet deadlines.
• Have a diverse network of contacts to call on, ranging from music pluggers, to journalists, celebrities, musicians, viral guests/socialites, and other experts.

• MC for corporate and live events.
• Digital content creator.
• Commercial voice artist
• Music artist, vocalist.

• Responsible for introducing songs, announcing commercial breaks, and providing other live commentary during broadcasts, and interviews.
• Remaining to be energetic, engaging, and knowledgeable on our station’s programming. We are well spoken and concise while remaining calm under pressure.
• Recording voiceovers for commercials, production announcements, and station IDs.
• Conducting research on topics related to the genre and culture of the music we are playing (such as pop or electronic).
• Monitored feedback from viewers and listeners regarding content of broadcasts.
• Ensured that all announcements were delivered clearly with correct pronunciation and intonation.
• Provided commentary on sporting events in a professional manner.
• Edited audio recordings using appropriate software applications to improve sound quality.
• Organized and coordinated live events, such as concerts, festivals, awards ceremonies.
• Greeted audience members before the show began and interacted with them during intermissions.
• Interviewed celebrities and other public figures to obtain information for broadcast.
• Developed relationships with sponsors to promote their products or services during broadcasts.
• Informed viewers about news stories, weather reports, and sports scores, as requested by producers.
• Educated listeners about breaking news and led regular station news announcements.
• Shared public service announcements, music information and upcoming events with audiences.

Producing content and hosts (Dom, Meg and Randell) for 'Top 40'/Pop Music' Breakfast Radio (6-10AM).

• Delegated work to staff, setting priorities and goals.
• Edited audio recordings to ensure quality sound production.
• Managed online presence of radio station through social media accounts.
• Provided technical support when needed during live broadcasts.
• Compiled feedback from listeners regarding programming content.
• Ensured compliance with broadcasting regulations from regulatory bodies.
• Negotiated advertising contracts in collaboration with sales department.
• Produced daily news segments featuring local events and stories.
• Developed and maintained relationships with station personnel, advertisers, and the public.
• Created promotional materials to increase audience engagement.
• Coordinated and scheduled weekly radio shows with guests.
• Conducted interviews with experts in various fields for airtime.
• Supervised studio staff during live broadcasts of programs.
• Assisted in developing strategies for increasing listener base.
• Maintained database of archived audio recordings for future reference.
• Researched topics for on-air conversations and developed content ideas.
• Monitored ratings data to assess show performance.
• Performed administrative tasks such as filing paperwork and scheduling meetings.
• Managed production schedules, adjusting timelines and resources as necessary.
• Facilitated communication between all production departments to ensure cohesive operations.
• Provided mentorship and guidance to junior production staff, fostering professional growth.
• Wrote, shot and edited news stories for on-air broadcasting and digital platforms.
• Produced leads by cold calling prospects, networking at events and effectively using social media networks.
• Coached and inspired on-air talent to be exciting and engaging.
• Stayed calm and polished at all times, even during moments of extreme stress or when dealing with difficult personalities, to accomplish professional goals.
• Compiled scripts, program notes and other material related to productions.
• Supervised and coordinated work of camera, lighting and sound crew members.
• Conducted meetings to discuss production progress and attain production objectives.
• Tackled issues with crew members and actors immediately to achieve quick and effective resolution while keeping projects on schedule.
• Scheduled interviews with guests and assigned stories to news reporters to optimize coverage and meet deadlines.

Key Achievements

• The Edge Breakfast Show with JJ, Dom and Randell where I was awarded ‘Edgey Of The Year’ and nominated

for Best Show Producer.

• In 2018 we were awarded the Blackie NZ Radio Award, and nominated for Best Breakfast Show for 2018.

• I was shoulder-tapped for this full time role as Content Producer for The Edge Breakfast Show while in my third

and final year of study (full-time).