Alfonso Lofredo
Sydney NSW
Summary
Experienced professional with a diverse background in photography, store management, telemarketing, and residential marketing. Successful track record of achieving exceptional results. Highlights include driving increased store revenue, exceeding sales targets in telemarketing, and establishing strong client connections in residential marketing. Adaptable, results-driven, and committed to goal achievement. Eager to contribute expertise to new opportunities.
Overview
5
5
years of professional experience
Work History
Photographer
Aulfe Photography
02.2020 - Current
- Founded and managed an independent photography brand, specializing in portrait, clothing, and product photography.
- Collaborated with New Zealand-based clothing companies, including LA Vintage and Stirling Sports, focusing on clothing imagery and lifestyle portraits.
- Conducted product photography for KJ and Co, a notable distillery company, creating engaging content to enhance brand presence.
- Demonstrated a strong commitment to quality and exceeding client expectations, consistently meeting project goals.
- Maintained a robust portfolio with awards and recognition, and effectively marketed the freelance photography business to attract new clients.
Retail Store Manager
Accent Group Ltd
11.2019 - 10.2023
- Led the team to achieve a remarkable 30% increase in store revenue in 2022 and 2023 compared to 2020 and 2021, accompanied by a 20% boost in KPI performance.
- Personally maintained a consistently outstanding 30% above benchmark result throughout 2020-2023.
- Managed store operations, inventory control, and visual merchandising to enhance the shopping experience.
- Collaborated with Area/National managers to ensure policy implementation and overall store improvement.
- Successfully resolved customer issues and maintained a profitable budget.
Telemarketer
Adelphi Insurance Brokers
02.2019 - 07.2019
- Conducted proactive cold calling initiatives, reaching out to potential clients at a high volume of up to 100 calls daily.
- Demonstrated specialized expertise in medical and life insurance, consistently providing clients with cost-effective, personalized insurance solutions that precisely addressed their unique needs and preferences.
- Established a track record of surpassing sales targets by effectively conveying complex insurance concepts through clear, persuasive communication and a deep understanding of insurance products.
- Utilized advanced Customer Relationship Management (CRM) software to efficiently track and manage customer interactions, ensuring timely follow-ups and organized client engagements.
Residential Sales Representative
Wide Marketing
08.2018 - 01.2019
- Successfully executed residential marketing campaigns through door-to-door outreach, consistently achieving an impressive average of 8 sales per week.
- Specialized in building strong rapport with potential clients, establishing deep connections and a thorough understanding of their specific needs, and tailoring solutions.
- Represented esteemed charity organizations such as the Red Cross, Save the Children, and SPCA, effectively conveying the noble causes these organizations support.
- Collaborated effectively with team members, sharing successful sales tactics, and contributing to collective success.
Education
High School Diploma -
Middleton Grange School
Christchurch, NZ11.2018
Skills
- Portraits
- Product Photography
- Revenue Growth
- Team Leadership
- Customer Service
- Strategic Selling
- Business Development
- Staff Recruitment
- Budgeting and Cost Control
- Performance Monitoring and Evaluation
Timeline
Photographer
Aulfe Photography
02.2020 - Current
Retail Store Manager
Accent Group Ltd
11.2019 - 10.2023
Telemarketer
Adelphi Insurance Brokers
02.2019 - 07.2019
Residential Sales Representative
Wide Marketing
08.2018 - 01.2019
High School Diploma -
Middleton Grange School
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