Alicia Morgan
Auckland,AUK
Overview
3
3
years of professional experience
Work History
Senior Research Executive
Ipsos New Zealand
Ellerslie
05.2022 - Current
- Managed research projects from inception to completion, for both quantitative and qualitative studies
- Mentored junior research staff providing guidance on project management and data analysis.
- Analysed and interpreted research findings to extract the key insights for clients
- Acted as a primary point of contact for clients, fostering strong relationships and understanding of their evolving needs and priorities
- Collaborated with subcontractors, including field providers and qualitative recruitment firms, to ensure smooth implementation of research projects, maintain quality standards, and deliver results on time.
Graduate Research Executive
Ipsos New Zealand
Ellerslie
03.2022 - 05.2023
- Supported senior staff in various research tasks, including running statistical analysis , data visualisation, liaising with subcontractors and quality assurance.
- Handled survey administration tasks, ensuring that survey links were checked and pilot data was reviewed thoroughly.
- Collaborated with cross-functional teams to ensure research projects met clients expectations
- Crafted budget estimates for proposals across various markets and provided support to senior staff in proposal development
Marketing Intern
MATES Agency
Eden Terrace
07.2021 - 11.2021
- Planning, developing and managing content on social media for clients (i.e., Instagram, TikTok and Facebook)
- Managing social calendars for various clients (i.e., scheduling post)
- Assisted the marketing team with the execution of social media campaigns, contests, and promotions.
- Conducted research on industry trends, and competitor strategies to inform social media content and campaign planning.
Education
Bachelor of Commerce - Marketing & Economics
University of Auckland
05-2022
Skills
- Microsoft Suites - Advanced
- Harmoni Infotools - Advanced
References
References available upon request.
Timeline
Senior Research Executive
Ipsos New Zealand
05.2022 - Current
Graduate Research Executive
Ipsos New Zealand
03.2022 - 05.2023
Marketing Intern
MATES Agency
07.2021 - 11.2021
Bachelor of Commerce - Marketing & Economics
University of Auckland
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