Alisha Sinha
Auckland,AUK
Summary
Influential and transformative professional with 7+ years of experience in the business conference industry as a conference producer and learning and development manager, curating business conferences from agendas to bringing ministers and C- Suite level speakers to the conferences. Building brands, and driving revenue growth through innovative strategy, engaging communications and meticulous project execution
A marketer with a thorough understanding and experience in curating conversations that drive change, engage audiences and deliver strong ROI
Superior rapport-building, client relations, negotiations, and networking skills. Excellent skills in managing internal and external stakeholders.
Core Competencies
Strong writing skills, with experience in generating engaging content that successfully drives conversions
Inviting, confirming, and managing high profile industry leaders as speakers for conferences
Analytical knowledge and the ability to accurately assess and respond to customer engagement trends
Leadership, communication, and conflict-resolution skills that promote team collaboration
Overview
8
8
years of professional experience
1
1
Certification
Work History
Conference Producer
Brightstar
Auckland
01.2024 - Current
- End-to-end conference production and management
- Conference execution on the day
- Research, content writing, external communications.
Head of Content - Conference Producer
Vertex Next
01.2022 - 01.2024
- Curating conferences for Africa and UAE markets
- Content for all conference agenda, website, newsletters, articles
- Research on industry trends, interviewing senior leaderships and building events
- Media interviews and C-suite level management communication, and handling for event itineraries, sessions, and all deliveries.
Conference Producer
Economic Times Edge
01.2020 - 01.2022
- Content writing - Conference agenda, website and marketing content, articles
- Research - Market, competitive analysis
- Producing conferences, coffee table books, awards, best brands shows
- External communications - Managing execution and communications with top-line industry leaders
- Heading the Economic Times cutting chai stories show
- Execution of large-scale business events - business conferences, webinars, round tables, awards.
Deputy Manager Marketing and Communications
Tone Tag
01.2019 - 01.2020
- Content and copywriting for product and brand marketing like articles, product descriptions and ads, brochures, leaflets, posters, online and offline marketing copy
- Alexa skill building
- Digital marketing campaign strategy and execution.
Senior Conference Producer & Program Manager
Transformance Business Media
01.2017 - 01.2019
- Market research competitive analysis
- Marketing campaign and project strategies
- Copy & content writing - Curating Projects
- Project management (Managed 32 projects)
- Revenue planning, monitoring, and strategy (generated 35% of company revenue for 2018-19) - Managed team of 6 to meet project revenue goal
- Crisis management and communication
- C-level executive management - Speaker acquisition.
Education
Master of Business Administration - Marketing
Cardiff Metropolitan University
01.2018
Post - Graduation Diploma in Management - Marketing
Universal Business School, Mumbai, India
01.2017
Bachelor of Business Management - International Business
Ness Wadia College of Commerce, Savitri Bai Phule Pune University, Maharashtra, India
01.2016
Skills
- Strong writing skills
- Generating engaging content
- Driving conversions
- Inviting high profile industry leaders
- Confirming high profile industry leaders
- Managing high profile industry leaders
- Analytical knowledge
- Assessing customer engagement trends
- Responding to customer engagement trends
- Leadership skills
- Communication skills
- Conflict-resolution skills
- Promoting team collaboration
Certification
- Digital Marketing & Strategy - 2020
- Project Management Foundations: Small Projects - 2019
- Problem Solving Techniques - 2019
- The Key to Good Communication - 2019
- Lean Six Sigma Green Belt Certified - 2018
Accomplishments
- Content Writer of the Year - 2019
- Most Sincere Employee of the Year - 2017
- Academic Merit Award - 2014
- Regional topper CBSE Senior Secondary Examination in Hindi Journalism - 2013
Purpose
Work towards women’s leadership and financial Independence
Languages
- English
- Hindi
Volunteer Experience
2021, 2022, National Council Member, Women’s Indian Chamber of Commerce and Industry, Arts and Leadership Council, Working toward empowering artists in India by creating events, helping with government policy update work as a volunteer, Planning and execution of art festivals and handling social media for WICCI
References
Available upon request
Hobbies and Interests
- Painting
- Cooking
- Indian classical dance
- Continuous learning
Timeline
Conference Producer
Brightstar
01.2024 - Current
Head of Content - Conference Producer
Vertex Next
01.2022 - 01.2024
Conference Producer
Economic Times Edge
01.2020 - 01.2022
Deputy Manager Marketing and Communications
Tone Tag
01.2019 - 01.2020
Senior Conference Producer & Program Manager
Transformance Business Media
01.2017 - 01.2019
Master of Business Administration - Marketing
Cardiff Metropolitan University
Post - Graduation Diploma in Management - Marketing
Universal Business School, Mumbai, India
Bachelor of Business Management - International Business
Ness Wadia College of Commerce, Savitri Bai Phule Pune University, Maharashtra, India
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