Alissa Pitt
Auckland,AUK
Summary
Forward-thinking, industrious and accomplished sales and marketing management professional with proven abilities in developing partnerships, channels and strategies to catapult business revenue to new heights. Persistent leader with history of surpassing revenue objectives with market-savvy approaches and persuasive negotiation skills. Talented project manager successful at tackling problems with tenacity and sound judgment.
Overview
15
15
years of professional experience
Work History
Sales And Marketing Manager
Lewis Ski Boats P/L
Berkeley Vale, NSW
01.1999 - 10.2013
- Devised integrated plans to build brand awareness, sales pipelines and customer acquisition plans.
- Monitored trends in customer buying habits, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Implemented, executed and strategically expanded business channel partnerships and program initiatives.
- Directed work of efficient clerical team maintaining accurate sales, inventory and order documentation.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading [Industry] partners.
- Enhanced profitability to achieve marketing objectives and drive productivity and growth from concept to implementation.
- Coordinated innovative strategies to accomplish objectives and boost long-term profitability.
- Considered business demands and customer preferences when developing pricing structures and marketing plans.
- Increased [Product or service] sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.z
- Built, implemented and enhanced national marketing initiatives to maximize outreach and sales of [Type] products.
- Increased [Product or service] sales and brand exposure by developing new packaging, collateral, and sales materials and optimizing target audience reach.
- Worked with advertising teams to create, deploy and optimize marketing initiatives for [Industry] customers.
- Developed innovative and targeted collateral to support overall branding objectives.
- Capitalized on industry and marketplace trends to strategize solutions and enhance business operations.
- Accomplished industry-leading successes for [Type] customers through [Action] and [Action].
- Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
- Consulted with product development teams to enhance products based on customer data.
- Drove marketing efforts by orchestrating [Type] and [Type] advertising campaigns.
- Developed creative sales tools, including presentations, trend reports, kitted assets, and product data sheets.
- Planned and executed events and marketing programs, producing [Number] times goal of qualified leads.
- Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Aligned activities with corporate objectives by coordinating marketing, sales and IT processes.
- Directed marketing projects at all stages, including conceptual planning, schedule management and final implementation.
- Generated over $[Amount] in [Product or Service] sales and distribution.
- Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
- Leveraged industry trends and competitive analysis to improve customer relationship building.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Consulted with [Type] and [Type] departments to manage marketing initiatives promoting [Product or Service].
Administration Officer
Lewis Ski Boats P/L
Berkeley Vale, NSW
01.1999 - 07.2002
- Cultivated and strengthened customer relationships through exceptional service and proactive follow-up.
- Managed CRM database, including troubleshooting, maintenance, updates and report generation.
- Kept financial records accurate, current and compliant by monitoring records and addressing variances.
- Contributed to team goal-achievement by collaborating with staff to develop customer service improvement initiatives.
- Established and updated work schedules to account for changing staff levels and expected workloads.
- Helped employees with day-to-day work and complex problems by applying motivational and analytical strategies.
- Processed mail for distribution, including registered and certified paces and mail pieces.
- Oversaw Directors schedule by setting appointments, organising meeting rooms and coordinating with participants.
- Managed all transactions and tasks regarding petty cash and purchase orders.
- Provided administrative support, including processing purchase orders, service contracts and financial reports.
- Established positive working relationships with colleagues, manager and customers through regular communication and effective anticipation of needs.
- Established efficient workflow processes, monitored daily productivity and implemented modifications to improve overall effectiveness of personnel and activities.
- Screened and transferred incoming calls, took down messages and transmitted information and documents to internal personnel as point of contact for office.
- Improved operational efficiency through effective schedule management, including coordinating meetings, travel itineraries and agenda plans.
- Generated reports, uploaded documents into digital storage and prepared client case .
- Prepared and mailed invoices to customers, processed payments and documented account updates.
- Supported timely and accurate administrative task completion.
- Liaised with customers to align goals and effectively manage project completion.
- Oversaw office inventory activities, including ordering and requisitions, stocking and shipment receiving.
- Monitored and updated employee database and managed scheduling for [Number]-employee team.
- Managed digital databases and physical file systems.
- Entered and maintained departmental records into company database using [Software].
- Managed scheduling, travel arrangements, communications screening and other administrative support tasks for [Type] personnel.
- Drafted and distributed invoices for outstanding payments to over [Number] clients.
- Decreased corporate costs by researching pricing, ordering and maintaining office equipment.
- Sorted and opened incoming mail from post office and placed envelopes in bins for distribution to [Type] and [Type] department personnel.
- Drafted agendas, recorded minutes and created [Type] documents for [Type] meetings.
- Coordinated staff travel itineraries and reservations, including flights, hotel rooms and ground transportation.
- Prepared packages for shipment, pickup and courier services for prompt delivery to customers.
- Composed internal memos and external correspondence for senior management, and reviewed all documentation to eliminate errors.
- Developed and updated spreadsheets and databases to track, analyze and report on performance and sales data.
- Recorded expenses and maintained accounting records in [Software].
- Communicated with customers via phone and email to confirm deliveries and respond to inquiries.
- Produced highly accurate internal and external office collateral, communications and forms such as letters and memoranda.
- Supported efficient meetings by organizing spaces and materials, documenting discussions and distributing meeting notes.
- Managed office inventory by restocking supplies and placing purchase orders to maintain adequate stock levels.
- Drafted professional business memos, letters and marketing copy to support business objectives and growth.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities and communicate instructions.
- Scheduled office meetings and client appointments for team of [Number] professional [Job titles].
- Provided logistical support for programs, meetings and events, including room reservations, agenda preparation and calendar maintenance.
- Identified and recommended changes to existing processes to improve accuracy, efficiency and responsiveness of customer service department.
- Created PowerPoint presentations for business development purposes.
- Supported [Job title] through personal document management, calendar organization and collateral preparation for meetings.
- Performed general office duties, including answering multi-line phones, routing telephone calls or messages to appropriate staff and greeting visitors.
- Coordinated domestic and international travel arrangements, including booking airfare, hotel and ground transportation.
Education
High School Diploma - undefined
Santa Sabina College
Strathfield, NSW1998
Certificate IV - Business
TAFE NSW - Meadowbank
Meadowbank, NSW2001
Diploma - Business
TAFE NSW - Meadowbank
Meadowbank, NSW2002
Skills
- Rapport and relationship building
- [Product or Service] expertise
- Brand-building strategies
- Client communication
- Market analysis
- Campaign management
- Product development
- Marketing and advertising
- Brand development
- Public and Media Relations
- Contract negotiations
- Business development
- Corporate Communications
- Market Positioning
Timeline
Sales And Marketing Manager
Lewis Ski Boats P/L
01.1999 - 10.2013
Administration Officer
Lewis Ski Boats P/L
01.1999 - 07.2002
High School Diploma - undefined
Santa Sabina College
Certificate IV - Business
TAFE NSW - Meadowbank
Diploma - Business
TAFE NSW - Meadowbank