Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Amanda Jeffs

Tauranga,BOP
Amanda Jeffs

Summary

I am a seasoned and versatile marketing professional with a broad range of skills and experience, expertise across areas such as Digital Marketing, Social Media, Website Creation, Content Marketing, Email Marketing, Public Speaking and more. I have worked with clients across various industries, including agencies, start-ups, private companies, and government sectors across APEC. What distinguishes me is my exceptional communication skills and drive for creative solutions. I am a people person that possesses a tech-savvy and creative mindset. Building strong relationships with customers, clients, and stakeholders at all levels is a cornerstone of my expertise. In addition to my marketing background, I have a passion for public speaking, training and mentoring and have taught hundreds of people on a range of topics and various digital marketing aspects. I am currently available for remote freelance work and can be reached at amanda.jeffs@mrktwrkz.com. Let's connect and discuss how I can contribute to your marketing success.

Overview

14
years of professional experience

Work History

MRKT WRKZ

Freelance
03.2023 - Current

Job overview

  • Help clients grow their personal brand and digital presence.
  • Write social media content to increase engagement.
  • Improve short and long term digital marketing strategies.
  • Support SEO initiatives to improve content, keywords and ranking.
  • Create omni-channel campaigns based on clients' needs.
  • Create strategically aligned social media content calendars.
  • Use paid advertising on relevant channels to drive leads.
  • Execute email marketing campaigns including nurture emails.
  • Review and improve clients email programs.
  • Review and update clients websites and copy.
  • Create and implement inbound marketing campaigns.
  • Create landing pages and funnels to increase leads.

Concentrate - HubSpot Diamond Partner

Senior Marketing Strategist
03.2022 - 02.2023

Job overview

  • Created and executed creative bi-monthly omni-channel campaigns inline with clients goals and key performance indicators (KPIs).
  • Worked with a diverse range of clients across various industries, ranging from SaaS, Construction, security, IT, in various stages.
  • Provided comprehensive post-campaign and quarterly reporting.
  • Acted as the agency social media specialist, running best practice workshops and devising effective social media campaigns for clients.
  • Created a range of content including articles, blogs, landing pages, emails, social media posts, keyword research, SEO strategy, content research, writing, and editing and ebooks and infographics.
  • Created organic social media content on LinkedIn using carousel posts which gained 15-20% engagement rate.
  • In one quarter, one always on campaign gained 164 landing page views, 50 new contacts, 110 form submits, 35 email campaigns sent.
  • Social media posts every day gain 6-9% engagement rate or more.
  • New leads gained 15 through social media, 45 through paid ads.
  • New traffic gained 141 page visits from social media, 109 from emails, and 2680 session from paid search.
  • LinkedIn ad gained 62 clicks, 26K impressions, and 10 new contacts. This generated the highest number of leads out of all ads run.
  • Campaign nurture emails received 12% CTR and campaign funnel conversion rate was 29.7% with highest conversion rate coming through organic social media posts I created at 8.6%.

Auckland University of Technology
Auckland, New Zealand

Social Media Manager
08.2015 - 03.2022

Job overview

  • Grew social media team from 1 to 3 staff.
  • Grew team of student content creators from 1 to 8.
  • Developed content strategy from scratch.
  • Handled emergencies and online conflict.
  • Ensured adherence to security, ethics, and legal considerations.
  • I managed the social media budget and made smart budget cuts.
  • Provided monthly reports with insights to senior management.
  • Collaborated closely with other Marketing teams, to ensure brand-aligned content that supported overall marketing objectives.
  • Educated 450+ C-Suite, professors, staff and students delivering workshops to enhance social media strategy and best practices.
  • Guided 30+ academics on leveraging social media for personal branding and research dissemination using LinkedIn.
  • Grew audience from 20K to 120K followers on Facebook.
  • Grew audience from 10K to 100K on LinkedIn.
  • Transformed AUT's social media presence into a strategically aligned and consistently branded ecosystem across the university.
  • Oversaw 20 LinkedIn accounts, 20 Instagram accounts, 45 Facebook accounts and 50 Twitter accounts across the university.

Nga Tika Trading
Remote

Founder and Marketing
12.2011 - 12.2019

Job overview

  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
  • Conducted target market research to discover customer needs and analyze competitor trends.
  • Developed marketing materials and campaigns to boost brand awareness and customer engagement.
  • Identified business development challenges and customer concerns for proactive resolution.
  • Established foundational processes for business operations.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Studied market to determine optimal pricing of goods and capitalize on emerging opportunities.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Created organization's mission and vision statements for use by employees.
  • Defined company roles and responsibilities to establish and enhance processes.
  • Represented organization at industry conferences and events.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Oversaw divisional marketing, advertising and new product development.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Researched and applied understanding of cultural norms in other countries to create smooth, positive interactions.
  • Collaborated with team to establish competitive and profitable pricing strategies for international markets.
  • Developed and implemented marketing strategies for global markets.
  • Monitored marketing environment and re-evaluated global marketing plan accordingly.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Created and managed social media campaigns to increase brand engagement.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Wrote and distributed press releases to increase brand visibility.
  • Improved website visibility through development and implementation of SEO strategies.

APD / Jericho
Auckland

Account Manager
12.2011 - 07.2015

Job overview

  • Built and strengthened long-lasting client relationships based on customer-centric terms.
  • Addressed problems with service delivery to maintain and enhance client satisfaction.
  • Evaluated client needs and developed tailored solutions
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Stayed current on company offerings and industry trends.
  • Liaised with marketing and sales teams to develop targeted campaigns.
  • Worked with clients with knowledgeable, friendly support.
  • Generated new business with marketing initiatives and strategic plans.
  • Reached out to potential customers via telephone, email, and in-person inquiries.

APD / Jericho
Auckland

Digital Marketing Executive
05.2011 - 12.2011

Job overview

  • Provided professional services and support in a dynamic work environment.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Gained extensive knowledge in Email Marketing
  • Oversaw the end-to-end process of creating and executing email campaigns for clients.
  • Tracked key metrics and developed spreadsheets and data models.
  • Used specialised software to capture and process data and updated and managed segmented databases and lists.
  • Created engaging best practice email campaigns and provided advice to clients for improving emails.
  • Implemented UTM tracking codes, custom fields, and other personalisation in custom made emails.
  • Tracked key performance indicators to measure success of campaigns.

Ray White
Auckland

Marketing Coordinator
11.2009 - 03.2011

Job overview

  • Tracked and reported on marketing campaign responses.
  • Created and managed marketing budgets to monitor expenditures, control costs and increase ROI.
  • Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
  • Planned and executed internal and external marketing events.
  • Developed and executed marketing plans for trade shows and other events to increase brand awareness.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Developed creative presentations, trend reports, kitted assets, and product data sheets.
  • Wrote and distributed press releases to increase brand visibility.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Optimized email campaigns to increase open and click-through rates.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Managed administrative logistics of events planning, event booking, and event promotions.
  • Coordinated florists, photographers, and musicians for events.
  • Selected and ordered refreshments, decor and event materials.
  • Prepared invitations to send out to guest lists.
  • Coordinated with kitchen or catering staff on delivery, timing and service style of food.
  • Coordinated with sales and marketing teams to publicize and promote events.
  • Produced detailed proposals for events to document timelines, suppliers and budgets.
  • Searched and negotiated suitable venues per setup requirements and budget constraints.

Education

Auckland University of Technology

Masters from International Business
12.2022

University Overview

Manukau Institute of Technology

Diploma from Information Technology
01.2004

University Overview

Manukau Institute of Technology

Certificate from Communication Studies
01.2002

University Overview

Marketing Association
Auckland, NZ

Certificate from Digital Marketing

University Overview

Skills

Top 10 Technical Skills:

Top 10 Soft Skills:

Timeline

Freelance
MRKT WRKZ
03.2023 - Current
Senior Marketing Strategist
Concentrate - HubSpot Diamond Partner
03.2022 - 02.2023
Social Media Manager
Auckland University of Technology
08.2015 - 03.2022
Founder and Marketing
Nga Tika Trading
12.2011 - 12.2019
Account Manager
APD / Jericho
12.2011 - 07.2015
Digital Marketing Executive
APD / Jericho
05.2011 - 12.2011
Marketing Coordinator
Ray White
11.2009 - 03.2011
Auckland University of Technology
Masters from International Business
Manukau Institute of Technology
Diploma from Information Technology
Manukau Institute of Technology
Certificate from Communication Studies
Marketing Association
Certificate from Digital Marketing

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Amanda Jeffs