AMIT TURAN

• Own and manage Heineken’s most strategic key account, West Auckland Trust Services, a $10M+ annual revenue portfolio across 22 high-volume stores with exclusive liquor licensing in West Auckland
• Drive net sales growth, market share, and profitability, managing a high-value account with strong GP and service expectations
• Reduced trade investment by 75% by shifting focus from volume-led to value-led strategy, while maintaining volume and protecting market share
• Led execution of Terms of Trade and commercial agreements, enabling 5 stores to achieve full partnership rebate targets through improved compliance and performance
• Improved in-store execution and share of shelf by leveraging performance data and working closely with store and multi sites managers, resulting in stronger brand visibility and sales uplift
• Conduct regular meetings and performance reviews with store and multi-site managers to align on sales targets, promotions, and growth initiatives
• Translate category insights (Nielsen, Dunnhumby, Power BI data) into actionable strategies to optimize ranging, promotions, and store performance
• Deliver monthly volume forecasting with 90% accuracy, leveraging performance data to support business planning and ensure consistent stock availability
• Manage and coach a Sales Merchandiser Executive, overseeing in-store execution, compliance audits, and "Out of Stock" (OOS) management to ensure 100% adherence to account terms.
• Act as the primary relationship owner between Heineken and WATS, building strong stakeholder partnerships and influencing commercial decisions

• Account Management | Relationship Building: Managed retailer relationships across the territory through regular visits, building rapport and supporting long-term account performance
• Data Analysis : Analysed store-level sales data, customer trends, and competitor activity to identify opportunities and implement actions to improve territory performance
• Negotiation | Trade Execution: Supported commercial discussions with retail partners and ensured effective execution of trading terms, promotions, and campaigns
• Territory Management: Contributed to increasing market share and sales (value and volume) across the Waikato territory through consistent in-store execution and account management
• Stock Management: Managed SKU availability and stock levels to minimise out-of-stocks and maintain strong product visibility in-store

Account Management: Managed end-to-end sales and relationship activities across the Waikato, BOP, and Taranaki regions, overseeing a portfolio of convenience stores and independent petrol stations.

Account Retention | Contract Negotiation: Maintained portfolio stability by successfully resigning over 80% of accounts with expiring contracts within a 12-month window through proactive negotiation and building relationships.

Business Development | Market Expansion: Secured 50+ new retail contracts (ROUTE & Oils) through targeted prospecting and cold calling, driving market share growth for key product lines including EPAY Point of sale system and Prezzy Card.

Cross-Functional coordination : Facilitated the end-to-end activation of new accounts by coordinating with technical teams for timely POS installation, while managing the resolution of billing inquiries and technical issues to ensure seamless service delivery.

Award Recognition: Recognized as Regional Account Manager of the Year (2021) by securing maximum number of new and existing contracts and runner-up (2022) for consistent delivery against KPIs.

Account and Relationship Management : Managed a portfolio of small-to-medium business accounts as the primary point of contact, ensuring long-term satisfaction and account stability.

Business Development : Identify new opportunities within existing and new accounts, consistently tracking targets to achieve sales quotas.

Inbound Sales | Consultative Selling: Managed incoming sales inquiries for residential and small business customers, providing product information and tailored recommendations for broadband, mobile, and VoIP services.

Customer Retention: Focused on maximizing customer loyalty by analyzing competitor offers and negotiating competitive plan matches to prevent churn and protect existing revenue.

Cold Calling: Executed outbound cold-calling to prospective customers, identifying new business opportunities and expanding market share through direct needs assessment and service comparisons.

Customer Service : Acted as a consistent point of contact to resolve customer billing inquiries and complaints, ensuring overall satisfaction while identifying opportunities to promote relevant service upgrades.