Amy Jury

• Increased brand awareness by implementing targeted marketing campaigns and social media strategies.
• Create engaging Point of Sale for in-store elements.
• Create extensive briefs for Graphic designers.
• Liaise with third-party agencies regarding digital marketing, product photography, Radio, TVC, and Video Advertising.
• Coordinate product photography for catalogues and lifestyle images to be used across in-store and online marketing.
• Create engaging catalogues that showcase products in a way that aligns with the brand image.

Since starting in this role, I have been responsible for coordinating catalogues for the Goldmark brand. I manage the process end-to-end, beginning with receiving products from buyers, through to photography, and then collaborating closely with graphic designers to create logical, visually engaging, and impactful catalogue designs.

• Developing brand integrity and awareness through digital and in-store campaigns.
• Coordinating regular content creation across social media platforms- both paid and organic.
• Campaign management.
• Developing social media plans that align with in-store campaigns to drive traffic- such as giveaways

I developed and implemented a new initiative within the company by creating a comprehensive social media strategy and content schedule. This ensures our platforms remain relevant and engaging with organic content, with consistently new content such as creative product lifestyle photography.

• Creating Web Banners, Google Ads, and EDMs across multiple brands.
• Company Newsletters
• Creating relationships with regional managers and store managers to openly communicate upcoming campaigns and the required expectations.
• Centre Marketing - Liaising with malls to promote current promotional activity
• Assisting the Marketing and Brand Manager in Brand Development Strategies.

- Temp work

• Responded to customer requests for products, services and company information.
• Fielded customer questions regarding available merchandise, sales, current prices and upcoming company changes.
• Delivered a positive customer service experience to every customer by expressing knowledge of products and services and creating welcoming, positive experiences.
• Data entry

- Part-time/ Full time

• Balanced and organized cash register by handling cash, counting change and storing coupons.
• Greeted customers, helped locate merchandise and suggested suitable options.
• Used POS system to process sales, returns, online orders and gift card activations.
• Stocked merchandise, clearly labelled items, and arranged according to size or colour.
• Checked pricing, scanned items, applied discounts and printed receipts to ring up customers.
• Helped customers complete purchases, locate items and join reward programs.
• Folded and arranged merchandise in attractive displays to drive sales.
• Refunded payments for returned items, processed exchanges and offered store credit to achieve customer satisfaction.

(The internship took place over the first 3 months then, I was employed part-time to finish out the year with the company)

• Creating/building, managing, and implementing a influencer strategy into the businesses marketing strategy

Planning Musashi & Aussie Bodies social media including planning, AU collaboration, and media liaison.

Research and propose NZ Social Media Strategy - Musashi & Aussie Bodies. Post frequency/timing, competitor examples, etc.

Contacting / briefing our roster of influencers and sending out samples of the NPD.

Research and build an extended Musashi and Aussie Bodies influencer list for product launches

• Organizing company charity events
• Managing social media content over Facebook and Instagram platforms for NZ.
• Briefing content creation for social media, mainstream media, and other sales and marketing outlets to graphics teams
• Cross company media organization and sampling efforts
• Creating content for New Zealand social media
• Assisted in NPD and launching of Musashis most successful and influential product launch to brand growth.
• Assisted in field sales from B2B.
• Brief graphic designers trade marketing Point of Sale (POS) requirements and distribute along with samples
• Plan an internal Energy launch event engaging internal stakeholders and staff, plus Carlos Ulberg ambassador
• Develop and recommend a Balance NPD launch marketing plan presentation.
• Deep drive market analysis into a Musashi sub-segment/format and recommend any key insights to drive strategy or tactics
• Investigate how Musashi products are viewed on key retailer websites & recommend any changes to improve their presentation.