Cecilia Lara

Remote Digital Agency ( México, USA, NZ )

◾Focused on Branding, Multimedia, and Social Media for business and International influencers Marketing on Youtube, TikTok, Instagram, Facebook, Linkedin, Podcast, Live Streaming and gamers graphic design.
We integrate branding initiatives with digital strategy to improve customers' experiences online & offline.
◾Responsible for 100% of our international influencers' marketing and service wallet. Behind the integration of E-Commerce to the Agency Services impacting 40% of the revenue stream in our first year.
◾Specialist in building strong and effective Social Media strategies for organizations, small and big companies.
◾Podcasting producer for Spotify,iVOOX, Apple and Google.
◾Personal Brand construction expert, Youtube and Facebook Analyst - Monetization strategies, Ad Sense, Youtube Studio, Bussiness Suite, Social Media Calendar management, Ad center, SEO, Social Media Campaigns, and Graphic Design.
◾Develop and build 4 Wix Websites with an online store for international customers.
◾Great understanding of Livestreaming shows, production, and digital events.
◾Operating Streamyard, CANVA for business, Adobe Premier, Lightroom, Photoshop, Office, and Bussiness Suite, Social Media Calendar management, Ad center, SEO, Social Media Campaigns.

• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• A-B tested ad campaigns to optimize performance and drive improved ROI.
• Content creation based on the business style through Facebook, Instagram, Website and TikTok.
• Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
• Evaluated market trends to stay current on consumer and competitor changes.
• Mentored and trained teams in KPI analysis and performance evaluation using Google AdWords and Google Analytics.
• Website Wix Managment
• Improved website functionality by redesigning, updating and implementing snippets and pixel codes, plug ins and extensions.
• Influencer Marketing for cross promotion with the restaurants.

• Increased 60% customer engagement through social media campaigns, online events and digital marketing.
• Monitored online presence of company's brand to engage with users and strengthen customer relationships.
• Coordinated online events, offering media material, video long and short content for the Restaurant events.
• Developed marketing content such as video blogs, promotional materials, and advertisements for Facebook, Instagram and website.
• Developed and managed content calendars for each platform to establish timely and relevant posts for Mothers day, fathers day, Christmas, NYE Functions etc
• Designed and implemented social media strategies to align with business goals. Increasing over 40% of bookings during the quite times of the restaurant.
• Managed administrative logistics of events planning, event booking, and event promotions.
• Trained and supervised event staff to complete tasks on time.
• Monitored and optimized advertising campaigns using Google and Meta Business.

• Maintained human resources regulatory compliance with local, state and federal laws.
• Maintained company compliance with local, state, and federal laws, in addition to established organizational standards.
• Coordinated employee grievances and disputes in timely and professional manner by finding constructive solutions.
• Monitored and handled employee claims involving performance-based and harassment incidents.
• Developed and maintained year-round calendar of events, raised brand awareness and drove organic engagement with consumers and partners.
• Managed administrative logistics of events planning, event booking, and event promotions.