Summary
Overview
Work History
Education
Skills
LANGUAGES
WEBSITES, PORTFOLIOS, PROFILES
Interests
Timeline
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ANA FERNÁNDEZ GONZÁLEZ

Summary

Highly motivated professional with a polished presence, equipped with a 'go-getter' attitude, exceptional creativity, and a resolute approach. Experienced in Design, Art direction, Fashion, Sales strategy, collaborating with renowned photographers for various publications and advertising campaigns.

Overview

19
19
years of professional experience

Work History

Retail Operations & Creative Coordinator

Untouchedworld
10.2024 - 12.2024
  • Company Overview: https://untouchedworld.com/
  • New Zealand made mindfully fashion.
  • Coordinated and supervised the successful launch and reopening of a flagship retail store for a globally recognized brand.
  • Led visual merchandising and store layout planning to ensure brand consistency and premium customer experience.
  • Organized and attended photoshoots and media interviews with stylists, influencers, and fashion magazines, ensuring cohesive brand presentation.
  • Managed day-to-day operational setup, including technical support, equipment performance checks, and visual display installation.
  • Oversaw team training, onboarding, and workflows to align with brand standards and maintain operational excellence.
  • Supervised store cleaning, setup, and quality control prior to opening, ensuring every detail was launch-ready.
  • Acted as a key liaison between creative, technical, and operational teams to deliver a seamless, high-impact brand experience.

Boutique Manager & Marketing Assistant

WE-AR
08.2021 - 05.2023
  • Company Overview: https://we-ar.com
  • New Zealand made mindfully fashion. Yoga wear and accessories made of 100% certified organic cotton and cashmere.
  • Led and trained a team of full-time and part-time staff, monitoring their performance.
  • Implemented merchandising strategies for eye-catching product displays, analyzing KPIs to track trends.
  • Orchestrated successful marketing initiatives and in-store promotions, resulting in increased sales and customer loyalty.
  • Efficiently managed purchasing, sales, marketing, and customer account operations.
  • Monitored daily cash discrepancies and inventory shrinkage.

Art Direction

Freelance Art Director
05.2006 - 06.2018
  • Company Overview: Madrid, Spain
  • Developed and maintained creative visions for campaigns across various Media mediums as a Fashion stylist.
  • Provided fashion advice, coordinated outfits for photo shoots and films, and managed props and accessories.
  • Collaborated with renowned entities like; Eugenio Recuenco https://eugeniorecuenco.com WAD magazine @wadmag MBFWM https://www.mercedes-benz.com/en/art-and-culture/zeitgeist/fashion/

Education

Certificate I - Image Consultant

House of Colour
06.2005

Master of Arts - Stylist & Fashion Photography

IED
07.2004

Bachelor of Arts - Graphic design

University of Arts and Crafts
06.2003

Skills

  • Trainee Technician
  • Team Coordination
  • Inventory Audits
  • Trend Tracking
  • Merchandising
  • Advertising Campaign Development
  • Customer Service
  • Organization and Neatness

LANGUAGES

Spanish - Native or Bilingual
English - Full Professional

WEBSITES, PORTFOLIOS, PROFILES

  • Please take a look at my blog and portfolio by visiting the following links.
  • www.linkedin.com/in/ana-fernandez-gonzalez-35bb3b84
  • Https://www.facebook.com/SmoiOrganic

Interests

  • Arts and Creativity
  • Yoga and holistic treatments
  • Nature

Timeline

Retail Operations & Creative Coordinator

Untouchedworld
10.2024 - 12.2024

Boutique Manager & Marketing Assistant

WE-AR
08.2021 - 05.2023

Art Direction

Freelance Art Director
05.2006 - 06.2018

Master of Arts - Stylist & Fashion Photography

IED

Bachelor of Arts - Graphic design

University of Arts and Crafts

Certificate I - Image Consultant

House of Colour

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ANA FERNÁNDEZ GONZÁLEZ