Ananditaa

• Have successfully identified market needs and developed innovative solutions to meet the demands of our clients.
• My studio has attracted top talent, fostering a collaborative and high-performance work environment that delivers high-quality content consistently.
• Have led the planning process to define business goals and ensure that all departments are aligned with our objectives.
• I have also implemented efficient operational processes to optimise productivity and resource allocation, ensuring our team can deliver projects on time and within budget.
• Through developing strong partnerships with key industry players, my studio has increased its market presence and gained a reputation for delivering exceptional content.
• I have overseen financial management activities such as budgeting, forecasting, and cash flow monitoring to ensure the financial stability of the studio.

• Devise and execute tailored marketing campaigns to enhance brand visibility and talent representation.
• Collaborate with production houses to optimize promotional strategies, resulting in increased audience engagement.
• Implement innovative events and promotions to drive sales revenue and foster client relationships.

RBA Management, Auckland, NZ Marketing & Social Media Consultant | September 2023 - Current

• Spearheaded comprehensive marketing initiatives for RBA Management, a prominent Talent Management Agency in Auckland.
• Crafted and executed targeted marketing campaigns resulting in a notable increase in brand awareness and visibility.
• Implemented innovative promotional strategies, contributing to a substantial boost in sales revenue.
• Elevated customer engagement through effective social media management and compelling content creation.
• Conducted in-depth market research to identify emerging trends, enabling informed strategic decision-making for talent representation

The Clay Cart - TAPAC, Auckland, NZ Producer | November 2023

• Successfully produced a captivating rendition of the 2000-year-old Sanskrit play, "The Clay Cart," at TAPAC in Auckland.
• Managed end-to-end production, from conceptualization to execution, ensuring a seamless and culturally resonant theatrical experience.
• Leveraged marketing strategies to attract diverse audiences, contributing to the play's success in both Mumbai and Auckland.

Extremities - Prithvi Theatre, Mumbai Co-Producer | December 2019

• Co-produced the intense William Mastrosimone play, "Extremities," at the prestigious Prithvi Theatre in 2019.
• Oversaw the entire production process, ensuring a compelling and impactful portrayal of Mastrosimone's powerful narrative.
• Developed and executed marketing strategies, driving substantial audience turnout and critical acclaim.

• Social Media, Digital PR and Marketing, PR and Positioning of Artist
• Overseeing Content Production and Develop Strategies for Marketing and Promotions of Artists’ movies
• Relationship manager
• Creative communications on Chings Secret- ‘Ranveer Chings’ Akshay Patra Campaign
• Artists worked with: Anushka Sharma, Ranveer Singh, Arjun Kapoor, Sushant Singh Rajput, Ayushmann Khuranna, Tahir Raj Bhasin, Bhumi Pednekar
• Movies worked on, with Anushka Sharma: NH10, Bombay Velvet, Dil Dhadakne Do
• Movie worked on, with Ranveer Singh: Bajirao Mastani
• Events worked on: IIFA Awards, IPL
• Movie/ TVC Shoot coordination for artist
• Fashion events worked on: Archanna Kochhar for Smile Foundation
• Ad campaigns worked on, with the above mentioned artists: Nivea, Elle 18, TVS Scooty, Pepsi for IPL, Pantene, 7UP NMS, Code- Lifestyle

• Talent activation with Balaji Motion Pictures – Spark
• Corporate Communications and marketing campaigns for Spark
• Liaising industry talent with investor projects, production houses, event management and advertising agencies
• Spark initiative in Movies: Ragini MMS 2, Kuku Mathur Ki Jhand Ho Gayi
• TV serial: Jodha Akbar, Yeh Hai Mohabbatein
• Events Handled: Rajat Tokas And Paridhi Sharma performances in Durban and Johannesburg, Sapne Suhane Ladakpan Ke- Holi Grand Event, Kuku Mathur Ki Jhand Ho Gayi- Talent Promotions, Rahul Bose Intel Event

• Clients Handled: Sun-n-Sand Hotel Mumbai and Pune, Pernod Ricard India (Seagrams), Hinduja Global Solutions - Ashok Leyland, Gulf Oil, The Chatwals, Ramada Udaipur, Gems and Jewellary Export Promotion Council (GJEPC), French Connection, Calvin Klein Jeans, Crosstab, ITC Fiama Di
• Events Handled: Lakme Fashion Week 2012, India International Jewellary Week and India International Jewellary Show 2012, Sun-n-Sand’s 50th Anniversary, Blender’s Pride Fashion Tour 2012, Priyanka Chopra Music Album Launch
• Job Profile: Media Relations, Account Planning, Media Planning for Events, Client Servicing

• Create Pop Culture Content about Designers, Celebrities, and Fashion Trends
• Worked on 2011 Women Edition
• Researched, Wrote and Pitched articles
• Arranged and conducted interviews
• Conducted and coordinated fashion shoot
• Planned, wrote and edited articles for the Annual Feature
• Liaising between Designers, Editor and Advertisers