ANASTASIIA FEDIK

The passionate and self-motivated Marketer with over 15 years of experience at globally recognized Food and Beverages companies who can spot an opportunity for growth in a very practical way and engage the team around to reach a common goal with respect and a can-do attitude – all to deliver impactful and meaningful products and activations. During my tenure as Project Manager in Innovations, I devised the NPI procedure that is still in use in the Heineken company – and knowing every detail of the process, I am now able to improvise and accelerate project timings when necessary. I am passionate about consumers and customers and always aspire to craft products and activations that delight. In addition, I am a lifetime learner and foster learning agility skill, share and reapply within the cross-functional teams that always bring top-notch results to the company I work for.

• Launched product line that in 6 months gained 1.1% market share and brought revenue 2.6 time higher than approved Business Case.
• To drive uniqueness of a regional brand among youth, tailored and executed a gamified on-pack consumer promo, that showed engagement rates 3 times higher than the category’s average what was the best practise in the company.
• When setting up data-based brand reviews for portfolio, came up with a digital dashboard solution that embraced all existing information cubes and implemented product and pricing initiatives for a big economy brand that improved its profitability per liter by 40%.