Summary
Overview
Work History
Education
Skills
Additional Information
Websites
Timeline
Generic

Andrew Graham

Auckland,New Zealand

Summary

I’m an experienced strategic marketer who has successfully worked across a wide range of marketing and advertising programs.

Most notably - I've worked as a strategist across the full range of New Zealand Government domestic violence programs for five years. I have worked closely with policy makers to set and deliver the marketing and communication strategies for the 'It's Not OK!' campaign (New Zealand's domestic violence reduction marketing platform) and the 'LoveBetter' campaign (reducing harm in relationships for young people). I've also worked closely with community champions - most notably Mataio Brown (New Zealander of the Year - famously of 'My Father's Barber' fame) to support community initiatives across New Zealand. I'm immensely passionate about programs that support healthy and safe relationships, and build skills and confidence in individuals.

I'm a hard worker who loves solving problems with strong insight, empathy, creativity and lateral thinking. I work well under pressure and have strong presentation skills. I'm comfortable leading projects, and working with research partners to shape strong actionable insights that drive clear marketing strategies. I'm also a strong project manager - who is confident in managing multiple projects simultaneously on time and on budget.

Overview

7
7
years of professional experience

Work History

Lead Thinker

Thinkerbell
, Auckland
08.2023 - Current
  • The 6th member of Thinkerbell NZ - a start up offshoot of the Thinkerbell Australia team.
  • Led brand strategy and creative strategy projects across the finance sector, retirement sector, and alcohol projects.
  • Ran multiple projects at a time as the business grew quickly.
  • Led new business growth - including 2x new business wins.

Strategist

Dentsu
Auckland, Auckland
01.2023 - 08.2023
  • Led strategic responses for clients across both media and creative service lines.
  • Worked closely with research partners across a range of clients and sectors.
  • Worked independently and as part of a team across multiple projects - encompassing insight driven brand strategy, creative strategy, and media strategy.
  • Worked on a range of clients, including automotive, insurance, QSR, and alcohol.

Strategist

Clemenger BBDO
Wellington
02.2020 - 11.2022
  • Led strategic projects across multiple clients (including road safety, smoking cessation, domestic violence and youth relationships) that won awards for creativity and effectiveness - both locally and globally.
  • Successfully led new business pitches for Clemenger.
  • Led brand strategy projects across multiple clients - including collaborations with research partners, media agencies, and tech businesses.
  • Led research projects and thought leadership pieces across multiple clients.

Account Manager

VMLY&R
Wellington
05.2017 - 01.2020
  • Oversaw multiple accounts (public and private sector) across both Auckland and Wellington markets.
  • Led research projects for public and private sector clients - including planning, fieldwork, insight analysis, and presentation to clients.
  • Managed the end-to-end delivery of projects, including an internationally awarded campaign (Cannes Lions, D&AD Pencils, Clio, and New York Festival Awards).
  • Was trusted to lead and present in successful new business pitches at just 23 years old.
  • Worked on a range of clients, including international FMCG, fuel, public sector, banking, and insurance.

Education

Bachelor of Arts, Bachelor of Commerce - Human Geography, Marketing, International Business

University of Auckland
Auckland, New Zealand
07.2017

Skills

  • Brand and marketing strategy across both Government and Private Sector
  • Excellent verbal and written Communication
  • Leading consumer research and measurement projects across a range of subject areas
  • Leading insight-driven creative & strategic thinking
  • Problem-solving and lateral thinking under pressure
  • Relationship management - from C suite team to community partners
  • Strong brand and creative skills
  • Ability to work independently, and with a team
  • Leadership skills

Additional Information

Lisa Divett

Executive Strategy Director, ex-Clemenger BBDO Wellington, +6421 990 158

Amy Frengley
Chief Strategy Officer & Founder, Thinkerbell NZ, +6427 236 2622

Timeline

Lead Thinker

Thinkerbell
08.2023 - Current

Strategist

Dentsu
01.2023 - 08.2023

Strategist

Clemenger BBDO
02.2020 - 11.2022

Account Manager

VMLY&R
05.2017 - 01.2020

Bachelor of Arts, Bachelor of Commerce - Human Geography, Marketing, International Business

University of Auckland
Andrew Graham