Andrew Hammond

• Increased sales revenue by implementing innovative marketing strategies and effective sales team management.
• Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
• Implemented data-driven decision-making processes for optimizing sales performance and targeting new opportunities.
• Coordinated cross-functional teams for product launches, ensuring timely delivery and market penetration.
• Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
• Enhanced communication within the sales team through regular meetings, updates, and training sessions.
• Expanded market share by identifying untapped markets and devising tailored strategies to target them effectively.
• Streamlined operations within the sales division, improving efficiency while reducing operating costs.
• Established a high-performance culture by setting clear expectations, providing ongoing feedback, and rewarding top performers.
• Mentored junior sales professionals, fostering a supportive environment that cultivated talent development and career growth.
• Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
• Collaborated with other departments on various projects such as product development or marketing campaigns to achieve cohesive business goals.

My current role is to represent the Outbrain content platform across New Zealand and to maintain relationships with our partner publishers.

Since beginning with Outbrain, I have grown revenue exponentially through a combination of an excellent understanding of the NZ's agency landscape, superior account management and a commitment to delivering results.

Key Achievements.

• Tripled local revenue over 12 months.
• Brought on board eighty new direct & agency clients - the highest number for the company globally.
• Increased average sale value 48 % to $30k USD.
• Increasing local content by 62% over twelve months.
• Brought onboard several new blue-chip clients (Air NZ, Genesis, Lotto, Vodafone Spark etc.).

Whilst contracting at Stuff my role was to leverage the excellent relationships I have within NZ media agencies, to grow revenue from my client base.I worked across a range of digital products including the main Stuff site as well as video and content integration projects.

Key Achievements:

• Grew spend 3% YOY from within my agency patch - against extremely aggressive pricing strategies from the competitors.
• Won sales pitch of the year - New World Wine awards.
• Highest revenue achievement on the Neighbourly platform - $30k(pm).
• Managed the Women of influence media partnership.

During my time in various management roles for the Bauer Trader Group, I was responsible for the strategic direction and revenue growth of six sites & three print titles within the network. The portfolio has a strong emphasis on the NZ Automotive and Rural sector encompassing industries as diverse as weather, marine, farm machinery, insurance, finance, and government. My focus was to drive significant revenue growth, and because of my client focused strategy, I steered significant advancements in the technical capability of the sites, built profitable network partnerships, and directed commercial agreements that deliver exceptional revenue increases.

Key Achievements include:.

• Management and mentoring of a team of 19 sales and technical team members.
• Growth of 220% across display revenue over the last three years.
• Growth of 26% across CPL revenue over the last three years.
• Inception of programmatic trading across mobile and desktop formats.
• Creation of a network of affiliate sites that augmented the Bauer products from a data and commercial perspective.
• Consistently implemented new advertising capabilities across our various platforms.
• Producing and implementing successful client segmentation/account management plans.
• Up-skilling and training of the team to a high standard of digital knowledge and sales capability.
• Negotiating third party partnerships across data, content and advertising which enrich our customers experience and add revenue to the bottom line.
• Project managing content creation across our network of sites.

I was contracted by Hypermedia to manage their collaboration with Progressive Enterprises whilst renewing the commercial relationship between the two businesses. My previous experience in successfully dealing with both companies put me in good stead to maintain coherent engagement from both parties. Alongside this role I had responsibility for bringing on board other strategic partners that would increase the scale of services available to the customer whilst growing revenue.

Key achievements:.

• Successful maintenance of the Countdown contract.
• Negotiation new SLAs with major new partners (Countdown, P&G, Unilever, Fonterra etc.).
• Brought on board two major new partners – GULL & BP.

My duties focused on the management of a sales team which concentrated on key accounts across the APN portfolio including traditional and digital assets. My team sought to produce "superior thinking" that aligned with the client's needs, rather than just the "products" we had to sell. During my time in the agency team, I established extremely strong, senior relationships across New Zealand's leading media agencies, which allowed the team to often get the "edge" over our competitors and led to the successful conclusion of many innovative cross-media projects and substantial revenue growth.

Key achievements included:.

• Key role in the sales strategy & launch of the Herald on Sunday- growing revenue to 50% of the NZ Sunday market.
• Launch of the compact version of the NZ Herald – maintaining and growing revenue from my client base during a difficult time for newspapers.
• Managed a team of six across a large portfolio of New Zealand media agencies (FCB, PHD, Stanley St, OMD) with a portfolio spend of $29m.
• Led the charge for multi-platform responses to customer briefs – including radio, magazine, outdoor, digital and newspapers.
• Negotiation of large and complex contracts with NZ leading agencies. growing share and client loyalty