Andrew Murrell
Experienced Executive
Wellington ,WGN
Summary
I’m a strategic results-driven leader with 20+ years of experience across diverse executive roles in New Zealand and Australia, including ASX and NZX listed companies. I have proven ability in building high-performing teams to execute growth strategies, including revenue growth, operational and technology/digital transformation, and cost reduction initiatives. I’m recognized for fostering culture, innovation, efficiency, and cross-functional collaboration to achieve significant business outcomes. Away from work, I enjoy spending quality time with family and friends, reading, good food and wine, and keeping fit through running and cycling.
Overview
31
31
years of professional experience
Work History
CEO NZ Consumer & Country Manager
Humm Group
10.2022 - 09.2024
- Company Overview: Humm is listed on the ASX is one of New Zealand’s leading non-bank lenders offering popular retail products such as Q Mastercard, Farmers Mastercard, Flight Centre Mastercard, Q Card and Farmers Finance Card with approximately $720m in receivables. I led Humm’s New Zealand consumer division, focusing on revenue growth, operational efficiency, and brand enhancement.
- Drove a 12% revenue increase in FY23/24 in a very challenging economic environment
- $900m annual sales revenue
- Increased ROE from 25.7% in FY22/23 to 39.2 % in FY23/24
- Won two major new clients
- Increased market share from 7.2% in FY22/23 to 7.9% in FY23/24
- Managed credit losses within budget at 2.8%.
- Reduced operational costs by $5.3M in FY23/24 through structural realignment and vendor negotiation
- Raised employee engagement from 73% to 83% (Cultureamp) by enhancing team dynamics, collaboration and increasing workplace satisfaction
- Led successful renegotiations of all major contracts with some of New Zealand’s leading retail businesses to strengthen relationships, financial outcomes and service quality
Chief Operations and Information Officer
Humm Group
01.2019 - 10.2022
- Oversaw operations, customer service, and IT environments to align systems with growth objectives
- Optimized customer contact centers, including outsourcing to the Philippines and streamlined IT infrastructure to enhance service quality
- Ensured robust and scalable IT systems that supported strategic goals and customer expectations
Business Transformation Consultant
NGS Super
01.2018 - 12.2018
- Developed digital, data and marketing strategies to enhance NGS’s positioning in the market and to capitalise on growth opportunities
- Hired new Head of Brand and Marketing and New Head of Digital and Data
- Introduced a new web platform, enhancing customer experience and data insights
- Introduced new data platform and data driven marketing strategy
- Crafted a strategic marketing plan, optimizing brand reach and digital engagement
General Manager, Digital and Direct Channels
Bank of Queensland
12.2012 - 10.2017
- Led digital and customer service channels, managing a $250M FUM and a $25M operating budget
- Increased digital FUM from $2M to $250M in two years, driving new revenue channels
- Developed direct and digital mortgage channel
- Spearheaded the deployment of 200 Smart ATMs, saving $30M over seven years
General Manager, Digital Channels
Commonwealth Bank of Australia
12.2008 - 12.2012
- Developed multi-channel digital strategies, enhancing customer solutions and market reach
- Secured a $20.6M investment for a next-generation digital platform, boosting digital engagement
- Developed the Bank’s first IOS and Android smartphone banking apps
- Redeveloped Commbank.com to be No.1 financial services website in Australia
- Established the bank’s social media presence, enhancing customer satisfaction and engagement
Head of Direct Marketing
Commonwealth Bank of Australia
12.2006 - 12.2008
- Implemented direct marketing campaigns, increasing online sales and customer product engagement
Various Executive Roles
Colonial First State Investments (NZ) Ltd & CommInsure Australia
11.1999 - 12.2006
- Drove brand, communications, and marketing strategies to enhance public profile and business growth
- Executed marketing strategies, achieving sales targets and elevating brand awareness
- Strengthened investor and client relations, building trust and engagement
Private Secretary to Minister of Customs
National Government of New Zealand
07.1993 - 06.1995
- Provide Ministerial advice for all Customs’ portfolio issues
- Representing the Minister in his absence
- Account management and liaison with the Comptroller of Customs and his executive staff
- Industry liaison including Airports, Tobacco, Wine and Automotive
- Liaison with Members of Parliament and parliamentary staff
- Preparation of speeches and media releases
Education
Certificate in Direct Marketing -
ADMA
01.2007
Diploma in Public Relations -
PRINZ
01.1998
Bachelor of Arts - Politics
Victoria University of Wellington
06-1991
Skills
- Sustainable business models
- Operational excellence
- Effective decision making
- Inspirational leadership
- Financial acumen
- Digital transformation
- Global perspective
- Corporate governance
- Strategic visioning
Professionalassociationsandrecognition
- Director, ATM Access Australia Limited, 2015 - 2017
- ADMA, 2010 - 2012
- Most Innovative Product, Australian Business Awards, 2009, Best Banking Website, Money Magazine, 2010, Marketing Team of the Year, B&T, 2008
Timeline
CEO NZ Consumer & Country Manager
Humm Group
10.2022 - 09.2024
Chief Operations and Information Officer
Humm Group
01.2019 - 10.2022
Business Transformation Consultant
NGS Super
01.2018 - 12.2018
General Manager, Digital and Direct Channels
Bank of Queensland
12.2012 - 10.2017
General Manager, Digital Channels
Commonwealth Bank of Australia
12.2008 - 12.2012
Head of Direct Marketing
Commonwealth Bank of Australia
12.2006 - 12.2008
Various Executive Roles
Colonial First State Investments (NZ) Ltd & CommInsure Australia
11.1999 - 12.2006
Private Secretary to Minister of Customs
National Government of New Zealand
07.1993 - 06.1995
Certificate in Direct Marketing -
ADMA
Diploma in Public Relations -
PRINZ
Bachelor of Arts - Politics
Victoria University of Wellington
Similar Profiles
Krishni WeragalaKrishni Weragala
Team Coach/ Quality Analyst at Humm groupTeam Coach/ Quality Analyst at Humm group
John O'ConnorJohn O'Connor
Area Sales Manager UK & Ireland at Humm-Group (Finance)Area Sales Manager UK & Ireland at Humm-Group (Finance)
Keeley HobsonKeeley Hobson
Wait Staff Member at HummWait Staff Member at Humm