ANDY REN
Auckland
Summary
Personable Customer Relations Manager offering 15+ years track record of managing high-value client relationships, cultivating customer loyalty and retentions. Accustomed to working in dynamic and quality focused environments with decisive problem-solving skills, portfolio management and new business acquisitions. Adaptable and driven with strong work ethic and ability to thrive in team-based or individual motivated settings. Excellent interpersonal skills, fluency in English, Mandarin and Cantonese.
Overview
18
18
years of professional experience
Work History
Business Development Manager
Paritua Vineyards and Winery Limited
10.2021 - Current
- Develop and implement business development strategies to grow distribution and sales across on-premise, off-premise, and direct-to-consumer channels.
- Build and nurture strong relationships with distributors, trade partners, and key accounts, ensuring alignment with PARITUA’s premium brand positioning.
- Identify and pursue new market opportunities and strategic partnerships to expand PARITUA’s footprint.
- Plan and execute sales activities, brand tastings, trade events, and training sessions to engage and educate trade partners and customers.
- Collaborate with the marketing team to create trade-focused materials and promotions that drive sell-through and reinforce brand story.
- Monitor market trends, competitor activity, and customer insights to inform business planning and adjust strategies as needed.
- Track sales performance and deliver regular reports, identifying opportunities for improvement and growth.
- Represent PARITUA at industry events, tastings, and trade shows, acting as a brand ambassador.
Customer Relations Manager
Crown Resorts
10.2015 - 03.2021
- Managed an assigned portfolio clients while building and maintaining relationships with them
- Proactively identified new business opportunities while promoting wide-ranging of company facilities and services
- Ensured appropriate Marketing plan been promoted to support integrity of brand and continual growth and development
- Supervised daily operations and sales functions to maximize revenue, customer satisfaction and employee productivity
- Handled complaints, provided appropriate solutions and alternatives within appropriate timeframes, and followed up to achieve resolution
- Liaised between customers and organization with particular focus on working with sales department
- Maintained client files with sales contracts, records of client interactions, client notes, and other information
- Monitored objectives for purpose of achieving sales and profitability objectives
- Control efficiency of all expense budget
- Influence stakeholders to support delivery of initiatives and VIP service
VIP Sales and Marketing Manager
The Star Entertainment Group
01.2014 - 09.2015
- Building and maintaining relationships of our existing VIP patrons
- Building new relationships to drive patrons to our properties
- Influence stakeholders to support delivery of initiatives and VIP service
- Monitor objectives for purpose of achieving sales and profitability objectives
- Control efficiency of all expense budget
- Ensured appropriate Marketing plan been promoted to support integrity of brand and continual growth and development
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Developed network of related professionals to open up business opportunities
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities
- Delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons
VIP Host/Executive Host
Skycity Auckland Ltd
01.2008 - 01.2013
- Delivering outstanding customer service
- Developing meaningful relationships with our most valued players
- Dedicated customer service experts to work in high class VIP rooms as a VIP Host, positive, customer focused individuals
- Responsible for ensuring that guests feel welcome by providing exceptional services to all VIP guests
- Hosting at VIP events for local and international players
- Specific growth targets for the assigned group of customers.
- Managed a budget for comps
- A contact strategy to ensure all assigned customers are being targeted which includes reports on contacts made and results
Education
High school certificate – Avondale College -
Avondale College
Bachelor of Commerce -
University Of Auckland
Skills
- Customer Relations
- Account Management
- Sales and marketing
- Business development
- Strategic planning
- Inter-department collaboration
- Problem-solving skills
- Multitasking abilities
- Negotiation
- Staff Management
- Executive-level Presentations
- MS Windows Proficient
Accomplishments
- Reward top sales in 2016, 2017 (Crown)
- Broke and currently hold highest sales record in New Zealand (Crown)
- Improve average patrons profitability by 28% within 3 months (The Star)
- Reward Skycity got talent 2012 (Skycity)
- Trainer for generation Y management course (Caltex)
- 3 X local store marketing plan have been selected by Caltex market pulse department
Additional Information
REFEREES
- Luke Di Paola
Senior Vice President - International Business Operations | Crown Melbourne | Ph: +61 414 455 090
- Mark Walker
Senior Vice President - Sovereign Operations | The Star Entertainment Group | Ph: +61 429 162 803
Timeline
Business Development Manager
Paritua Vineyards and Winery Limited
10.2021 - Current
Customer Relations Manager
Crown Resorts
10.2015 - 03.2021
VIP Sales and Marketing Manager
The Star Entertainment Group
01.2014 - 09.2015
VIP Host/Executive Host
Skycity Auckland Ltd
01.2008 - 01.2013
High school certificate – Avondale College -
Avondale College
Bachelor of Commerce -
University Of Auckland
Similar Profiles
Cort WickmanCort Wickman
Tasting Room Associate at Mayacamas Vineyards & WineryTasting Room Associate at Mayacamas Vineyards & Winery
Alayna HeinlineAlayna Heinline
Tasting Room Associate at Grandfather Vineyards and WineryTasting Room Associate at Grandfather Vineyards and Winery
William O'BrienWilliam O'Brien
Tasting Room Associate at Raffaldini Vineyards And Winery LLCTasting Room Associate at Raffaldini Vineyards And Winery LLC
Mohammed LukmaanMohammed Lukmaan
Labourer at Alliance Group Lorneville PlantLabourer at Alliance Group Lorneville Plant
Tianyu ZhangTianyu Zhang
Quantity Surveyor & Site Manager at Morton Commercial Ltd (Uprise Construction Ltd)Quantity Surveyor & Site Manager at Morton Commercial Ltd (Uprise Construction Ltd)