Aneesha Fernando
41, Kaha Road,Takanini
Summary
With over half a decade of experience in sales, marketing, and client relationships in versatile industries, I am a qualified professional who has generated profit and achieved designated company targets.
I am currently seeking an opportunity to contribute my service, excellence and expertise to support in achieving organizational goals and to further my career growth.
Overview
9
9
years of professional experience
Work History
Manager of Business Development and Sales
Sterling Cars NZ Ltd
03.2023 - Current
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Conducted market research to discover new leads, opportunities and messaging.
- Qualified leads by scheduling introductory discovery meetings and calls.
- Liaised with external stakeholders to form strategic partnerships with prospective clients.
- Managing branches and sales team.
- Overlooking operations.
- Created and executed outbound demand generation campaigns, calls and emails to deliver qualified leads for sales team.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built diverse sales pipeline to exceed quota targets.
- Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
- Created customer loyalty programs to increase repeat business.
- Developed and implemented successful sales strategies to drive growth and exceed revenue targets.
Business Development Manager
STERLING AUTOMOBILES (PVT) LTD
01.2021 - 03.2023
- Handled budgets, marketing and promotional activities
- New business development
- Overlooking operations
- Developing new marketing strategies including digital marketing strategies,
- Key Accounts and priority client management.
TERRITORY MANAGER
HEINEKEN LANKA
02.2019 - 10.2020
- Managed distribution of Heineken products deep down south, SL together with a team of three territory executives
- Involved in budgeting, marketing and promotional activities of territory
- Monitored and analyzed ongoing market situations and strategized market plans accordingly
- New business development.
- Key Accounts management.
Channel Manager
Lanka Premium Beverages
09.2017 - 11.2018
- Handled budgets, marketing and promotional activities.
- Managed distribution of products in Negombo
- New business development.
- Managing retails and cooperate accounts.
SALES CORDINATOR
ROCKLAND DISTILLERIES PVT. LTD
04.2015 - 08.2017
- Managed a team of 50 Sales Assistants assigned to promote and sell Rockland brands in the country's leading super markets
- Executed sales strategies and promotions in super markets
- Coordinated with the higher management of the super markets to achieve sales targets
- New business development
SENIOR WEALTH PLANNER
AIA INSURANCE
04.2014 - 03.2015
- Was assigned to the Head Office of Standard Charted Bank
- Proposed insurance / wealth plans to priority customers of the
- Bank
Fund Administrator
HSBC HDPL
04.2014 - 03.2015
- Worked in the Department of HSBC Securities services (HSS) , reconciling for HSBC's Largest Clients in Luxembourg , New
- York and Dublin
- Gained exposure to global finance markets and security management
- Worked with international clients
Education
MBA - Business Administration
University of London Metropolitan
Esoft Metro Campus Sri Lanka06.2019
No Degree - Accounting And Computer Science
University of Sri Jayawardenapura
Computer Based Accounting06.2012
High School Diploma -
St.Peters College Colombo
Sri Lanka08.2010
Skills
- Distribution Strategies
- Marketing and Sales
- Stock Control
- Inventory Control Processes
- Exceptional communication and networking skills
- Excellent people management skills Successful working in a team environment, as well as independently
- Ability to work under pressure and multi-task
- Excellent problem solving, presentation, coordination and project management skills
Rugby
- Havelock's sports club Division B rugby (2014-2016)
- HSBC 2012
- St. Peter's College 1st XV (2008-2010) - 2008 President's trophy champions, 2009 Carlton Super 7's champions, 2010 unbeaten triple champions
- Senior college colors from 2008-2010
- Coach-Wolf Cubs, St. Peter's College, under 10 2019 to date
Basketball
- HSBC 2012
- St. Peter's college U-16 & 17
Timeline
Manager of Business Development and Sales
Sterling Cars NZ Ltd
03.2023 - Current
Business Development Manager
STERLING AUTOMOBILES (PVT) LTD
01.2021 - 03.2023
TERRITORY MANAGER
HEINEKEN LANKA
02.2019 - 10.2020
Channel Manager
Lanka Premium Beverages
09.2017 - 11.2018
SALES CORDINATOR
ROCKLAND DISTILLERIES PVT. LTD
04.2015 - 08.2017
SENIOR WEALTH PLANNER
AIA INSURANCE
04.2014 - 03.2015
Fund Administrator
HSBC HDPL
04.2014 - 03.2015
MBA - Business Administration
University of London Metropolitan
No Degree - Accounting And Computer Science
University of Sri Jayawardenapura
High School Diploma -
St.Peters College Colombo
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