ANGELA YATES
Auckland,New Zealand
Summary
Dynamic and results-driven sales professional with a proven track record of exceeding targets in the cosmetics and skincare sectors of the fast-moving health and beauty industry in Australasia. Exceptional leadership capabilities and strong interpersonal skills facilitate effective communication with internal teams and external stakeholders, consistently upholding professional and confident company representation. Renowned for integrity, dependability, and a positive, can-do attitude, complemented by a strong work ethic. A collaborative team player dedicated to continuous learning and knowledge expansion, ensuring alignment with industry trends and customer needs.
Overview
33
33
years of professional experience
Work History
National Account Manager Australia & NZ
Revolution Beauty London
01.2022 - Current
- Key Account Manager for Chemist Warehouse NZ, Farmers Trading Co, Australian & NZ Digital Retailers, Amazon AU, South Pacific distribution
- Developed and managed customer budgets (GS & TI) totalling GS $4.3M and Trade Investment $700k
- Built and strengthened key retailer relationships
- Achieved uplift in gross sales (CWH +20% YOY FY26 vs FY25)(Amazon AU +12% YOY FY25 vs FY24)
- Responsible for brand building and enhancing brand visibility (developed social media marketing plans for CWH & Farmers) (Retail Sales CWH Pro Skincare +177% YTD, CWH Cosmetics +28% YTD, Farmers Pro Skincare +42% YTD)
- Created incremental sales opportunities (Farmers incremental FSU's, Hotspot and Trend Hotspots) (CWH incremental FSU's, Skincare Starter Sets, Trend Hang sells on stand)constantly bring newness & coincide with global launches
- Aligned sales and marketing strategies with P&L expectations.
- Developed customer promotional and marketing calendars.
- Created and presented retailer Sales and Marketing Strategies twice yearly (CWH maintained ranking FTC)
- Managed customer product ranging, New Product Development Joiners/Leavers and licensed collaborations/trend areas, aligning with global planograms and localising to consumer/seasonal demands.
- Ownership of NPD P&L’s and Commercial Reviews, presenting to the international SLT.
- Stock forecasting and collaborating with demand planning to ensure sufficient stock investment.
- Adherence to timelines and critical paths.
- Compiled and analysed data to determine approaches to improve sales and performance.
- Organised promotional events and interacted with customers and community to increase sales volume - Planned and managed stands at The Beauty Prescriptive Live (BPL - influencer/editorial event Sydney/Priceline Pharmacy) International conferences Priceline Pharmacy, CWH Oasis Showcase Event).
- Developed Cosmetic and Skincare product training manuals for Chemist Warehouse, delivered client training seminars.
Trade Marketing Manager Australia & NZ
Revolution Beauty London
03.2020 - 01.2022
- Delivered retail execution excellence, merchandising solutions and experiential activations across AU & NZ.
- Fostered strong relationships with key stakeholders to ensure seamless execution of marketing plans.
- Built and managed Trade Marketing Budget for AU & NZ customers, presenting mthly P&L summaries
- Managed bi-annual range updates, adapting global planograms to local market requirements.
- Led the design of instore product displays and POS to improve navigation and conversion.
- Coordinated Capex/Update Kits with UK vendors and AU/NZ partners, on time and on budget and installation projects.
- Managed merchandising operations across 450 retail doors in AU & NZ. Australia (Creative Activations, Sparfacts) and New Zealand (VSS).
- Managed store queries related to stock, updates, and promotional activities
- Designed and executed all expo stands and pop-ups for both international and local events.
- Managed all new store builds and renovations, overseeing the installation of stands and light boxes.
- Implemented strategic marketing and merchandising initiatives to increase brand visibility and sales performance by optimising product flow for easier customer navigation & enhancing POS materials, Shelf Talkers
Brand Training Manager Australia & NZ
Revolution Beauty London
04.2019 - 03.2020
- Brand Ambassador for all Revolution Brands in AU & NZ
- Developed Training Manuals for global use, continuously updating all training material to ensure relevance and effectiveness.
- Conducted in-store training for Priceline Pharmacy across Australia, educating staff to enhance brand awareness and drive company growth.
- Delivered Masterclass Training in 5 states of Australia for Priceline Pharmacy twice yearly (approx 200 staff)
- Conducted brand training for staff in Farmers in NZ, covering 32 stores nationwide.
- Analyzed industry trends to keep training content relevant and engagement of pupils
- Supported brand awareness, staff engagement and category sell through
- Due to Covid-related store closures and travel restrictions, the role of Brand Training Manager became redundant within the company. Recognising my skill set, Revolution transitioned me into the role of Trade Marketing Manager, relocating the position from the UK to New Zealand over a two-year period.
National Account & Brand Training Manager Nth & Sth Islands NZ
W. Wiggins Health & Beauty
05.2016 - 03.2019
- Owned Sales, Brand Training and brand development for Wiggins Health & Beauty, a Beauty Distributor.
- Managed a brand portfolio including Revolution Beauty, The Balm, Pai Skincare, HAN Cosmetics and The Crème Shop.
- Key customers included Farmers Trading Co, Green Cross Health Pharmacies, and digital customers.
- Achieved +30% YOY sales growth across retail customers
- Developed and managed effective sales incentive schemes with customers.
- Designed, set up and managed national and international stands at expos and conferences.
- Assisted in purchasing new ranges for the brand portfolio.
Commission Sales Agent
Self Employed
01.1993 - 05.2016
- Successfully operated as a self-employed commission sales agent for 23 years, representing various companies in multiple industries.
- Represented wholesalers including Flower Systems, Uncle Zito’s, Toucan Territory, Childs Play, Les Floralies, and Wild Appetite.
- Built and maintained relationships with customers such as Farro Fresh, Mega Mitre 10, New Worlds, Smith & Caughey’s, and various gift stores, discount stores for end of lines.
- Managed a portfolio of approximately four companies at a time, demonstrating exceptional time management skills, high motivation, successful cold calling, and excellent customer relationships, leading to consistent remuneration success.
- Assisted in selecting and purchasing product ranges at Hong Kong Trade Fairs, showcasing a keen eye for product selection and brand development.
- Supported and represented companies at Gift Fair Association Expos and at road shows.
Skills
- Microsoft Windows (Excel, Powerpoint, Word, Outlook, Teams)
Proficient in:
- Netsuite, Airtable, Image Relay, IQVIA
STRENGTHS
- Communication
- Charismatic Speaker
- Negotiation
- Analytically minded
- Organisation and time management
- Multitasking
- Strategic thinker
- Results driven
- Team player
Key Achievements
- Assisted with Launch of Revolution Beauty Cosmetics and Skincare into Priceline Pharmacy 2019
- Successfully secured Skincare Launch (full range) to Farmers, to Digital Adore Beauty & Beauty Bliss
- Led in-store activations and 360 marketing campaign for Skincare Launch
- Streamlined Purchase Order Summaries process to improve efficiency
INTERESTS
- Learning Italian
- Travel and cultural exploration
- Health and Beauty
- Cullinary interests
Timeline
National Account Manager Australia & NZ
Revolution Beauty London
01.2022 - Current
Trade Marketing Manager Australia & NZ
Revolution Beauty London
03.2020 - 01.2022
Brand Training Manager Australia & NZ
Revolution Beauty London
04.2019 - 03.2020
National Account & Brand Training Manager Nth & Sth Islands NZ
W. Wiggins Health & Beauty
05.2016 - 03.2019
Commission Sales Agent
Self Employed
01.1993 - 05.2016