Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
12
12
years of professional experience
Work History
Consultant/ Partnership & Delivery Manager
Webosaurus Limited & BEdigitech Limited
05.2020 - Current
Create a custom publisher network for Webonet & BEdigitech (Webosaurus Media Network) globally for Webosaurus and BEdigitech clients
Responsible for complete campaign management – including Campaign Setup for client-proprietary
Responsible for ensuring client fulfills lead delivery for contractual obligations with their brand advertisers
Managing financial support for clients across the globe
Liaising with the global team to streamline success for all clients
Help the business development team with upsell/cross-sell opportunities across all ranges of services that are offered by Webosaurus (Infrastructure| Media |Analytics | Education) & BEdigitech
Co-ordinating with clients' global team on industry best practices
Achieving lead delivery targets for the clients
Manage the marketplace as advised by the Client.
Manager
Autoportal
12.2018 - 03.2020
Steered development & execution of strategic campaigns aimed at meeting both business and communications goals; worked closely with Marketing to ensure that campaigns leveraged all applicable media, social, and marketing channels
Partnered with multiple disciplines to drive visibility, engagement, and demand in target accounts; worked with the planning & creative team to provide the best communication solution for the brand
Achieved 100% process adherence for ad trafficking and display delivery of CPM/CPL/CPR campaigns
Zero deviations by executing campaigns as per RO/IO, recording any deviations with CRM emails and comments
RON:
Normal display & programmatic guaranteed deals from DFP or Zedo ad servers
Various innovation campaigns for launch and webcast (live streaming) banners
Planned & distributed campaigns for delivery, led campaign quality check, and went live as per product SLAs
Planned campaigns by selecting the correct audience as per targets provided by the client
Shared reports and resolved client conflicts in terms of reporting discrepancy, sent screen grabs, and optimized campaign as per client expectations
Reported MIS on go-live times against SLAs Reporting conducted post-campaign reviews, managed weekly projections and monthly purchases, etc
Took delivery confirmation from clients and shared invoices with them against delivered numbers and then booked the sales with Finance
Worked on ad servers: Google Ad Manager/ DFP, Ad
Exchange, AdSense, Analytics, Zedo, Sizmak, etc
Oversaw advertising department operations and staff members
Worked with staff members, clients, or an ad agency to establish, meet project goals and established & and enforced budgets and timelines
Developed advertising strategies to increase buyer interest in products or services
Monitored project progress from planning to execution to ensure it remains effective
Collected & and analyzed data and presented it to other parties including mgt
And clients
Partook in the hiring and evaluating employees within the advertising department
Provided expert advice on marketing and advertising methods for new or existing products or services
Highlight:
Conferred with Rising Star Award from CEO for 1st quarter of joining (JFM 2019)
Accomplished multiple tasks within established timeframes.
Associate Manager
Monster.com India Pvt. Ltd
05.2014 - 09.2018
Oversaw ad trafficking and display delivery for CPM/CPL/CPR campaigns, ensuring 100% process adherence
Maintained zero deviations by executing campaigns according to RO/IO, while recording and addressing any deviations with attached CRM emails and comments
Planned and distributed campaigns for delivery managed campaign quality checks and went live as per product SLAs
Created a database by selecting the correct audience as per the target provided by the client
Identified & and resolved client conflicts in terms of reporting discrepancies, sent screen grabs, and optimized the campaign as per client expectations
Reported MIS on go-live times against SLAs Reporting
Confirmed delivery with clients, shared invoices for delivered numbers, and subsequently processed sales bookings with Finance.
Assistant Manager
SVG Media
09.2011 - 05.2014
Worked on Ad servers: Appnexus, Direct Track, Right Media, Brand screen, AdTech, Facebook, Glow Machine, Marin Software and Media Mind, Tyroo Central, Google Ad Manager, Google Tag Manager, etc
Administered ad trafficking, distribution, pixel implementation, data management platform, and publisher portal, client servicing & reporting.
Education
Advance Diploma - Management
All India Management Association
India
Bachelor of Commerce -
University of Delhi
India
Skills
Search Engine Marketing ( SEM )
Conversion Rate Optimization (CRO)
Social Media Analytics
Content Marketing
Advertising Operations
Integrated Campaign Management
Project Management
Budget Management
Mobile Marketing
Client Relationship Management
Brand Management
Information Technology
Adaptability and Creativity
Communication Skills
Accomplishments
Autoportal.com Conferred with the Rising Star Award from CEO for 1st quarter of joining JFM 2020
Conferred with Award for SVG Employee of the Quarter AMJ - 2014 from Manish Vij Founder & CEO of SVG Media
A-Class Fitter, Millwright at DAMUS LIMITED,SIS LIMITED,TRINWELD, D. Rampersad and Company Limited and other contractorsA-Class Fitter, Millwright at DAMUS LIMITED,SIS LIMITED,TRINWELD, D. Rampersad and Company Limited and other contractors
CEO at Genelec Capital Limited, Genelec Support Services Limited•Genelec Infrastructure Development Services Limited•Zenith Hygiene Systems Ghana LimitedCEO at Genelec Capital Limited, Genelec Support Services Limited•Genelec Infrastructure Development Services Limited•Zenith Hygiene Systems Ghana Limited
Credit Manager at Tata Capital Limited (Tata Motors Finance Limited Merged with Tata Capital Limited)Credit Manager at Tata Capital Limited (Tata Motors Finance Limited Merged with Tata Capital Limited)