Anna Smith

Member of the New Zealand and Business Events Team, reporting into a Tourism New Zealand (TNZ) Executive, and responsible for four direct reports. Responsibilities included but not limited to;

• Building and implementing a strategic partnership strategy for how global TNZ marketing teams partner with the New Zealand Tourism Industry to achieve greater impact
• Developing partnerships with key industry partners, namely New Zealand Māori Tourism and Regional Tourism Organisations nationwide.
• Identifying and developing new commercial partnership opportunities with key industry partners to achieve shared outcomes.

Member of Domestic Tourism Marketing Team. Responsibilities include, but not limited to;

• Identifying ways for Tourism New Zealand to partner with industry, and collaborating with domestic consumer marketing team to deliver on key initiatives to amplify impact
• Working with Regional Tourism Organisations and tourism operators to develop relevant products for domestic travel consumer segments
• Supporting key industry partners with valuable consumer insight and ensuring that they are shared more broadly to inform domestic product and marketing strategy

Member of the Customer Growth Marketing Team. Responsibilities included but not limited to;

• The ideation, effective delivery and reporting of Product Marketing strategies to drive high quality leads
• Effective delivery of new product launches and product enhancements
• Supporting product reviews with consumer insight

Member of Leadership Team, reporting directly to Country Manager, and responsible for five direct reports; Air Product Manager, Land Product Manager, Digital Marketing Executive, Retail Marketing Executive and China Travel Product and Marketing Executive. Responsibilities included but not limited to;

• Product and Marketing strategy and execution for STA Travel New Zealand
• Negotiation of joint marketing agreements with Tourism Boards and local commercial arrangements with both air and land suppliers to deliver strong commercial deals on pricing, commission levels, override agreements and marketing income
• Management of air and land pricing to ensure STA Travel NZ remain competitive and market leading whilst achieving revenue growth
• P&L management
• China Travel Product and Marketing strategy to deliver revenue growth

Responsible for the Leadership Team, alongside Head of Sales, reporting directly to the Global CEO, with six direct reports. Responsibilities included but not limited to;

• STA Travel New Zealand P&L management and accountability
• Business strategy and performance
• General management of company operations and HR ownership
• Management of all internal and external communications
• Retail network lease and fit-out management

Product and Marketing strategy and execution for STA Travel South Africa, enabling significant growth - Retail network grew from 11 to 18 locations. Member of Leadership Team, reporting to Country Manager, and responsible for five direct reports; Air & Land Product Manager, Digital Marketing Executive, Retail Marketing Executive, B2B Marketing Executive and Marketing Administrator. Responsibilities included but not limited to;

• Negotiation of joint marketing agreements with Tourism Boards and local commercial arrangements with both air and land suppliers to deliver strong commercial deals on pricing, commission levels, override agreements and marketing income
• Management of air and land pricing to ensure STA Travel NZ remained competitive and market leading, whilst achieving revenue growth
• Management of all online and offline marketing
• P&L management
• Working closely with the Regional Sales Managers and Learning and Development Manager to ensure all product initiatives are supported by the retail network

Reporting directly into the UK B2B Director, and responsible for building and managing the B2B Product and Marketing Strategy, targeting school and college groups, Leisure groups and Business Travelers.