Anna Trainina-Knapp
Sales and Marketing Manager
North Shore
Summary
A passionate and enthusiastic Sales and Marketing Manager with over 20 years of experience in business development and B2B account management. Expert in creating business alliances and strategic planning, with a proven track record of developing and growing businesses. Possesses a strong background in solution and consultative selling, with extensive experience in Information Solutions, Telecommunication, Importing, and Wholesale industries. Skilled in team management, with 8 years of leadership experience. Adept at fostering business relationships and infusing creativity to drive success and achieve business goals.
Overview
24
24
years of professional experience
Work History
Sales and Marketing Manager
Darlin Imports NZ Limited
2008.01 - Current
- Spearheaded business development from startup to maturity over 15 years, steering the company through critical growth stages.
- Offered shareholding in recognition of exceptional performance and customer relationship management.
- Sourced and imported homewares and giftwares from China, the Philippines, Vietnam, and India, establishing a strong wholesale distribution network and consistently increasing annual turnover.
- Directed comprehensive marketing efforts, including website and catalogue creation, product labeling, and point-of-sale materials, as well as setting up display stands for the NZ Gift Fair.
- Organized and managed three annual trade exhibitions in New Zealand, generating new business opportunities and launching new product ranges, resulting in a 30% increase in new business revenue.
- Cultivated and maintained strategic relationships with key accounts, including Farmers, Warehouse, Stevens, Acquisitions, Palmers Group, Mega Mitre 10, Foodstuffs, Southern Hospitality, and others.
- Recruited, appointed, and led a team of six sales representatives for the New Zealand market, optimizing sales coverage and increase business turnover.
- Oversaw all company contract documentation, ensuring compliance and accuracy, and facilitated smooth business operations.
Business Development Manager
Alphacom Ltd
2007.01 - 2008.01
- Consultative selling of telecommunication services and cost audits to corporate, SME and government market at CEO and Directors level.
- Achieved 60% success rate/closing sale at the first meeting.
Operations Manager, HR Manager
Kode7 Limited
2006.01 - 2007.01
- Streamlined hiring procedures and contracts allowing 25% more effective recruitment for the company.
- Responsible for business development, Operations assistance to CEO and Board of Shareholders, HR management: recruitment, termination, managing of 32 staff;
Key Account Manager
Thomson Reuters Corporation
2002.01 - 2006.01
- Managed account development and business growth for complex information solutions tailored to the professional market, including legal, commercial, and government sectors.
- Entrusted with developing and expanding the accounting market in the Lower North Island.
- Generated new revenue and enhanced key customer relationships by securing agreements for customized information solutions, focusing on retention and business development.
- Led a multidisciplinary team, including a telephone account manager, technical support, and a technical trainer, to optimize sales and strengthen client relationships within a territory generating over $3 million in annual revenue, achieving a 20% year-over-year growth.
- Enhanced client relationships through regular communication and effective problem-solving, ensuring high customer satisfaction and loyalty.
Telephone Account Manager
Thomson Reuters Corporation
2000.03 - 2002.01
- Responsible for developing new business and maintaining relationships with 80% low end customer base (25,550 accounts) over the phone as part of the team
- Supported direct account managers in qualifying the sales leads
- Generated and closing sales opportunities
- Was promoted to Key Account Manager by SMT
Education
Certificate in Digital Marketing - Digital Marketing
Institute of Digital Marketing
Auckland, NZ2023
Sales And Marketing Executive International -
Sales And Marketing Executive International
USA01.2008
WHK Gosling Chapman Business Development -
WHK Gosling Chapman Business Development
Auckland01.2007
Certificate in Customer Relationships Management -
David Forman International
Wellington01.2004
Certificate in Professional Sales Management -
David Forman International
Wellington,01.2002
Bachelor of Business Information - Marketing And Information Technology
Massey University
Wellington, NZ05.2000
Certificate in Public Relations -
Public Relations Institute of New Zealand (PRINZ)
Massey University Wellington01.1999
Skills
- Goal-oriented mindset
- Upselling strategies
- Business growth and retention
- Team Leadership
- Social Media Management
- Creative Direction
- B2B sales techniques at high level
- Advertising Campaigns
- Product Launches
- Rapport and relationship building
- Relationship Building
Timeline
Sales and Marketing Manager
Darlin Imports NZ Limited
2008.01 - Current
Business Development Manager
Alphacom Ltd
2007.01 - 2008.01
Operations Manager, HR Manager
Kode7 Limited
2006.01 - 2007.01
Key Account Manager
Thomson Reuters Corporation
2002.01 - 2006.01
Telephone Account Manager
Thomson Reuters Corporation
2000.03 - 2002.01
Certificate in Digital Marketing - Digital Marketing
Institute of Digital Marketing
Sales And Marketing Executive International -
Sales And Marketing Executive International
WHK Gosling Chapman Business Development -
WHK Gosling Chapman Business Development
Certificate in Customer Relationships Management -
David Forman International
Certificate in Professional Sales Management -
David Forman International
Bachelor of Business Information - Marketing And Information Technology
Massey University
Certificate in Public Relations -
Public Relations Institute of New Zealand (PRINZ)
Affiliations
- Approved Business Mentor for North Shore Business Enterprise-Auckland.
Skill summary
Positive Attitude and Resilience:
Effectively navigating challenges and remaining motivated in high-pressure situations.
Effective Communication & Report Generation:
Proficient in clear, concise communication tailored to diverse audiences, with extensive experience producing detailed actionable reports.
Analytical and Problem-Solving:
Proficient in gathering and recording detailed performance data across programs, adept with MS Excel for monitoring and reporting project implementation status.
Service Delivery:
Proficiently manages service operations with a strong focus on customer satisfaction, quality assurance, issue resolution, effective communication, adaptability, and collaborative teamwork to achieve positive outcomes.
Learning Agility:
Demonstrates a rapid acquisition of new skills and knowledge, coupled with a strong enthusiasm for continuous learning and professional growth.
Software Proficiency:
Proficient in Office Suite, various office CRM systems, and project management software, adept at leveraging these tools to streamline operations and enhance productivity.
Hobbies and Interests
Faith, Family, Friends, Reading, Travel
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