Summary
Overview
Work History
Skills
Timeline
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Anna Williams

Christchurch,CAN

Summary

Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership and development.

Overview

22
22
years of professional experience

Work History

Head of Sales Manager, Executive

J Ballantyne & Co
08.2019 - Current
  • Key member of the executive team for a large department store, reporting directly to the CEO.
  • Sales analysis and forward planning to ensure the sales team meets and exceeds goals.
  • Looking for sales opportunities while developing and implementing sales strategies to achieve agreed-upon business revenue targets.
  • Collaborating with the executive team to plan and navigate promotional activity through to the delivery of sales outcomes.
  • Leadership skills that inspire and engage by the development of team leaders/managers through coaching, providing guidance, and solutions while elevating staff.
  • Relationship building through effective communication, implementing strategies, and looking for new opportunities with existing and potential new partners.
  • Identified potential new markets and developed strategic plans for expansion into those markets.
  • Managed budgeting processes related to sales operations, including forecasting future revenue streams.
  • Executed strategic sales plans to expand customer base and revenue.

Beauty Brand Manager (Buyer)

J Ballantynes & Co
07.2014 - 08.2019
  • Head of buying for the CHCH and Timaru branches for the cosmetic department and hair and beauty salon.
  • Relationship building with external and internal parties.
  • Sourcing new brands to ensure the future development of the department.
  • Meeting and exceeding KPIs (sales, stock turn, brand performance, and EBIT are all key metrics).
  • Overseeing a team of approximately fifty staff members, and planning and executing sales promotions.
  • Seeking the latest brands and implementation through to the execution of strategic planning.

Cosmetic Team Manager

J Ballantyne & Co
02.2013 - 07.2014
  • Coaching and leading sales floor staff to ensure that targets and exceptional customer service are delivered.
  • Problem-solving and training leadership to ensure successful achievements by direct reports.
  • Developed and implemented team-building strategies to promote collaboration and cohesion.
  • Identified training needs, created a comprehensive onboarding program and conducted orientation sessions for new hires.
  • Provided guidance, coaching and mentoring to individual team members as needed to help them reach their full potential.

Business Development Manager (South Island)

Revlon NZ Ltd
06.2011 - 02.2013
  • Key responsibilities include driving sales results within my territory.
  • Ensure that key exposure in stores for new product launches maximizes sales.
  • Relationship building in new and existing stores.
  • Meeting and exceeding sales targets.
  • Developed and implemented strategies to increase sales and market share.
  • Identified potential clients, built relationships, and negotiated contracts.
  • Provided training to sales staff on effective communication techniques when dealing with clients.

Area Sales Manager SI

Shiseido NZ Ltd
01.2007 - 06.2011
  • Achieving and exceeding budgets.
  • Maintaining and enhancing relationships with business managers, owners, and support staff within the pharmacy, department stores, and farmers group.
  • Coaching, leading, and mentoring Counter Managers, and Support Staff.
  • Awarded a Japan incentive tour for exceeding my key KPIs and delivering exceptional sales results.
  • Maintained relationships with existing clients to ensure their satisfaction with products and services offered.
  • Created detailed reports on regional sales performance for management review.
  • Developed and implemented strategic sales plans to accommodate corporate goals.
  • Provided training and guidance on product knowledge, selling techniques and customer service.

Events Specialist

Shiseido NZ Ltd
01.2003 - 01.2007
  • Eventing by way of makeups and facials in key doors to boost sales and deliver the best in customer service.
  • Awarded an incentive through sales results and promotional activity, this results in training and showcasing my skill set in Malaysia for three weeks.
  • Key objectives were to gain exposure to international trade while providing client services in luxury facial treatments.
  • Assisted with the coordination of event logistics, including venue selection and vendor contracts.
  • Supervised staff onsite during events, providing guidance when needed.
  • Monitored feedback from participants after each event, making adjustments as needed for future events.

Skills

  • Solution selling
  • Sales presentations
  • Territory management
  • Competitive intelligence
  • Sales operations
  • Negotiation expertise
  • Key account development
  • Profit and revenue-generating strategies
  • Performance coaching
  • Business development and planning
  • National accounts management
  • Client relationship management

Timeline

Head of Sales Manager, Executive

J Ballantyne & Co
08.2019 - Current

Beauty Brand Manager (Buyer)

J Ballantynes & Co
07.2014 - 08.2019

Cosmetic Team Manager

J Ballantyne & Co
02.2013 - 07.2014

Business Development Manager (South Island)

Revlon NZ Ltd
06.2011 - 02.2013

Area Sales Manager SI

Shiseido NZ Ltd
01.2007 - 06.2011

Events Specialist

Shiseido NZ Ltd
01.2003 - 01.2007

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Anna Williams