Annabel Berry
113 Ardgowan Road Oamaru,OTA
Summary
My expertise is in creativity and visual storytelling, combined with a expertise in fashion retail design, sales and marketing.
Adept at transforming visions into reality, I have founded two award winning design businesses elevating their reputation through creative thinking, innovative design solutions and authenticity.
I consistently deliver creative projects that exceed expectations, fostering significant growth and high client satisfaction.
My intention is to take my love for fashion design, storytelling, colour and pattern and extend my knowledge to launch my own fashion brand.
Overview
17
17
years of professional experience
Work History
Creative Director
Annabel Berry Creative Co
Oamaru, OTA
01.2023 - Current
- Currently working as a Creative Director and Interior Designer of own business Annabel Berry Creative Co.
- Delivering commercial interior design projects in hospitality, retirement village, office spaces and retail
- Project management of all commercial projects including liasion with local tradespeople, delivering projects on time and on budget
Creative Director
Design Federation
Oamaru, OTA
03.2011 - 12.2022
- Founded and managed Design Federation, an award winning interior design consultancy and fashion design retail store for over ten years.
- Managed multiple residential and commercial design projects simultaneously, ensuring timely delivery of high-quality design work within budget constraints.
- Ran successful fashion design store that included working with some of New Zealand's top brands like Kate Sylvester, Trelise Cooper, Karen Walker, Charmaine Reverley, Twenty Seven Names, Kathryn Wilson and more.
- Expert skills in design store retail design, visual merchandising, fashion sales and marketing.
- Mentored junior designers, and retail sales team fostering their professional growth and enhancing team productivity.
- Elevated company reputation through consistent delivery of high-quality creative content online.
General Manager
Tourism Waitaki,
Oamaru, OTA
07.2009 - 08.2011
- Ran the tourism division of the Waitaki District Council including the Tourism Waitaki, Oamaru i-SITE and Oamaru Blue Penguin Colony teams.
- Coordinated marketing and tourism promotions for the district increasing visitation from domestic and international visitors.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Cultivated strong relationships with other RTO's across New Zealand, tourism vendors, and partners to ensure long-term success and loyalty.
- Working with local tourism advocates developed the Alps 2 Ocean cycletrail for our district.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
General Manager
Design And Arts College Of New Zealand
Christchurch, CAN
01.2007 - 05.2009
- Ran the Christchurch based campus of the Design and Arts College of New Zealand
- Prior to being appointed General Manager I worked as the Marketing Manager for three years and delivered all aspects of marketing, events and promotions for the College.
- Event management of two fashions shows each year including the design, coordination and implementation of the fashion shows.
- Coordinated fashion and makeup students to create the visual shows.
- Brought fashion students to Beijing in China and presented a fashion show in conjunction with Mid Micron Wool NZ.
- Coordinated all exhibitions, events and shows for the College resulting in high public engagement with the College.
Education
Diploma - Interior Design
Interior Design Institute
Online05.2011
Diploma - Event Management
Diploma of Event Management
Event Management Institute12.1999
Bachelor of Commerce - Management
University of Otago
Dunedin, NZ03.1999
Skills
- Creativity, concept development, original thinking
- Retail design, merchandising, retail sales
- Marketing, social media strategy, retail sales
- Creative team leadership including mentoring
- Strategic thinking, problem solving
- Visual storytelling, colour palettes, high design sensibility
Accomplishments
2022 - Finalist in Grand South Otago Business Awards for Fashion & Design Retail Store
2022 - Winner of Colour Maestro Award for Commercial Interior Office
2021 - Best Shop Runner Up Award, Oamaru Business Collective Awards
2018 - Winner of the Colour Maestro Award for Commercial Interior, Public and Retail
2017 - Winner of the Commercial Interior Public and Retail Space
Timeline
Creative Director
Annabel Berry Creative Co
01.2023 - Current
Creative Director
Design Federation
03.2011 - 12.2022
General Manager
Tourism Waitaki,
07.2009 - 08.2011
General Manager
Design And Arts College Of New Zealand
01.2007 - 05.2009
Diploma - Interior Design
Interior Design Institute
Diploma - Event Management
Diploma of Event Management
Bachelor of Commerce - Management
University of Otago