Annabelle Gao

• Served as the first point of contact for prospective families, students, and visitors, responding to enquiries through phone, email, and face-to-face communication with a warm and professional approach.
• Guided parents and students through course options, programme information, and enrolment processes, helping families select suitable learning pathways.
• Supported student enrolment activities by following up with prospective families, maintaining communication records, and ensuring a smooth onboarding experience.
• Built strong relationships with parents, students, and teachers by acting as a communication bridge and ensuring important information was shared accurately and efficiently.
• Communicated teacher feedback and student progress updates to parents, helping families stay informed and engaged throughout the learning journey.
• Coordinated teacher schedules, class arrangements, and daily administrative operations to support effective education delivery.
• Managed student information, enrolment records, and administrative documentation with strong attention to detail and accuracy.
• Supported students from early childhood through to high school levels, developing an understanding of different learning needs and family expectations across age groups.
• Developed a strong appreciation for early childhood education and its importance in supporting children’s confidence, development, and future learning outcomes.
• Coordinated international study tour programmes including USA, Australia, and UK trips, managing student enrolments, family communication, accommodation arrangements, and flight coordination.
• Created promotional content including videos, photographs, posters, and social media posts to increase programme awareness and engagement.

- Working with Agile digital team in Jira and Miro to track backlog progress, consolidating Google ads, GA4, Meta paid social data and website data into one Power BI dashboard to measure performance.
- Planning campaigns for 7 key accounts (Shopify E-Commerce) from initial objective setup to monitoring the P-Max/Paid Search, Paid Display asset groups in a daily basis. Conduct target audience research and keywords research by utilizing Keywords Planner, Semrush, Competitors site and etc.

- Implementing CRO campaign for Shopify Businesses (Pets/Home/Tech accessories) to increase 1.5% of the CTR rate and decrease the abandon checkout rate, achieving 13% of revenue growth.
- Implementing SEO strategies with the head of marketing to adjust on-page contents, indexing page, TDK (Title, Description and Keywords) in Google Merchant Centre and Google Search Console adjustment, grabbing purchase from organic traffic, saving 22% of the campaign budget.

Set up EDM campaigns to automate email flow through customer segmentation analysis and re-targeting essential purchases and loyal customers.

Led Human Resource System Brand Awareness Campaign by executing SEM and CRO campaigns, optimizing PPC content including keywords, site links, landing pages, and display graphics. - Assisting in developing media landscape from scratch, from developing website to set up all social media (Meta, Instagram, Tiktok) to achieve 1200+ followers across all medias.

- Collaborating with PM to tailor UI such as CTR (call to action) button adjustment, embed HTML element in Tag Managers (GTM) and triggers to track and evaluate key metrics (Event clicks, page views, traffic sources, etc.) in GA4. Also utilizing GTM to set up Google Ads Conversion Tracking, ensuring all triggers and tags can be fired in GTM debugging environment.

- Constantly optimizing campaign performance to complete 100% KPI goal, attracting users back with 2.2% retention rate increase.
- Operate and manage company social media paid ads (Meta, Instagram), executing A/B tests for determining high-quality content to maximize traffic acquisition from 0 to 900+ followers in 4 months.

- Drive email acquisition campaign to direct outreach and remarketing current contact lists, implementing MailerLite to customize E-mail contents and design formats, setting up automation E-mail series and follow- ups, with 5% increase of open rate.
- Generating 3+ reporting dashboard including charts (Pareto, histogram, stacked bar charts, etc.) and managing the user-friendly dashboard for marketing team to interact with the visualization, for viewing key metrics such as ROAS (Return on ads spend), Cost Per Click, Click Through Rate to adjust bidding strategies

• Provided personalised customer service by proactively engaging with customers, understanding their needs, and offering suitable product recommendations to create a positive shopping experience.
• Responded to customer enquiries by providing clear and professional information, demonstrating strong communication skills and the ability to build rapport with diverse customers.
• Supported customers throughout their purchasing journey, ensuring they felt welcomed, valued, and confident in their decisions.
• Managed customer transactions, cashier responsibilities, and payment processing with accuracy and attention to detail.
• Resolved customer returns, refunds, and service-related concerns to uphold customer satisfaction and loyalty.
• Supported promotional activities and product launches by highlighting product benefits and driving customer engagement.
• Organised and enhanced product displays to foster a welcoming and customer-centric shopping environment.
• Developed strong interpersonal skills through daily interactions with customers from diverse cultural backgrounds in a fast-paced retail environment.

-Retrieve paid search and paid media performance data and competitor benchmark by using Hotjar and SEMrush. Utilizing Tableau for User Behavior Analysis, Sentiment Analysis and so on for delivering insights related to content enhancement and prioritizing ethical advertising practices. Automated DMS flows to send re-marketing emails for scenarios such as abandoned checkouts and first-time subscriptions.

- Created and managed scheduled posts with A/B testing on Meta paid social campaigns, increasing targeted traffic and conversions. - Implementing SEO techniques such as fixing indexed page in Google Search Console, building up external backlinks and Organic Search TDK in Shopify, pushing all products from Shopify to Google Merchant Center and Meta Shop for approval, leading to 40% of sales coming from Organic search volume.

- Implemented Head of Marketing’s SEO strategies for Meta ads, adjusted attribution modeling, optimized paid social content, and fixed web indexing for Cosmo Early Learning, increasing organic acquisition volume. - Created and distributed valuable, relevant, and consistent content for various clients (E-Commerce, Farm, Hydrotherapy, tech service), resulting in increased engagement and lead generation.

- Managed social media accounts for clients by creating and scheduling posts, analyzing performance of carousel and image link ads, and implementing strategies to enhance engagement and reach. - Designed and developed websites for clients, including creating wireframes, mockups, and final layouts - Created visually appealing and user-friendly designs for websites, poster, and other digital products for various clients,using WordpressandHTML and other design tools

- Collaborated with cross-functional teams, including developers, project managers, and marketing manager, to ensure successful project delivery