Annie O
Auckland,AUK
Summary
I have been self employed for the majority of my life. I am a creative vibrant person with a very warm full personality and have a gift for making people feel accepted and heard. This skill has crossed over in a that I do, wether it be interior design, floral or botanical design, funeral coordination or my many business with cross crediting skills eg media, events and events Freelance stylist Event management Marketing and business growth support Organizing time lines and business growth management. I am a highly motivated, fast and very organized worker and love working in a team environment. I am great with self-inactive. Organized and a fast worker ,motivated employee eager to apply time management and organizational skills in various environments.
I am seeking opportunities to expand skills while facilitating company growth. I have always been self employed and know the value of a good employee. This gives me an edge to understanding the bottom line in a business and the ethic that time is money and customer service is paramount. You are only as good as your last job - has been my motto.
Some of my skills have been over seas liaising with and
attending international gift fairs as buyer marketing, brand building and brand awareness with social media, events and events Freelance stylist Event management Marketing and business growth support Organizing time lines and business growth management
I am looking for a change, to join a team, to be taken on a new direction and work for someone. My business partner has taken the business to a festival role and is fully emersed in this area and its one that I don't wish to follow. My career with flowers is very dear to me but I am also wanting to have a change and supply my energy into a fresh challenge and learn more skills and create more opportunities of growth personally and in my career.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing - Branding
Annie O - Event Junkies
01.2020 - Current
- Designed and produced marketing collateral for product launches and promotions.
- Provided guidance on creative direction for branding efforts across multiple channels.
- Collaborated with other departments to coordinate strategic marketing activities.
- Assessed projects against budgets and timelines, keeping team and assignments on task.
- Coordinated marketing events for showcasing product and service offerings.
- Maintained up-to-date knowledge of industry trends and competitive landscape.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Negotiated contracts with outside vendors such as printers, photographers, and web developers.
- Interviewed and hired talented individuals to add value to marketing team.
- Coordinated events such as trade shows and conferences to promote products or services.
- Exceeded customer satisfaction by finding creative solutions to problems.
- Delivered products to customer locations on time.
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Worked with cross-functional teams to achieve goals.
Team leader
- Created plans to propose solutions to problems related to efficiency, costs or profits.
- Set specific goals for projects to measure progress and evaluate end results.
- Maintained a positive work environment that promoted collaboration between team members.
- Developed strategies for problem solving and conflict resolution among team members.
- Organized client meetings to provide project updates.
- Fostered positive employee relationships through communication, training, and development coaching.
- Provided coaching and feedback on employee performance, encouraging professional development.
Built and Run Six Businesses
Daisy Chain flower lounge 1990 - Me Myself & I ltd - 1995 - Contain It Packaging Ltd -
- Manor House Flowers - 1999 - Pick Me Ltd - 2000 - 2003 -
- Hybrid Botanical Design - 2005 - Annie O ltd - 2005 - still trading
- Event Junkies - 2020 - Flower Junkies 2023
- Organized store by returning merchandise to proper areas and restocked displays.
- Training new staff members on Event and Floral procedures.
- Met with potential clients to perform site inspections and give tours of facility, meeting rooms and offered activities.
- Organized and facilitated vendor meetings to ensure successful execution of all events.
- Sourced speakers and special guests for wide range of corporate, industry and charitable events.
- Organized venues, budgets, guest lists, catering and event timelines.
- Handled client questions and concerns via different communication channels to deliver exceptional customer service.
- Coordinated and allocated equipment, supplies and staff for events.
- Created visually appealing event decorations and displays that followed the theme of the event.
- Organized and planned events from start to finish, ensuring all details were taken care of.
- Worked closely with audio and visual technicians when setting up projection screens and sound systems for presentations or live performances.
- Selected furniture, light fixtures and accessories to create unique and inviting rooms to meet customer vision.
- Planned and designed interior environments for vehicles and other enclosed spaces.
- Supervised staff members during setup and takedown periods to ensure tasks were completed efficiently.
- Coordinated with vendors for rental items such as furniture, linens, lighting, props and other décor items.
- Collaborated with photographers, caterers and florists to create an overall aesthetic look for each event.
- Delegated work to staff, setting priorities and goals.
- Directed junior team members in proper duties and company regulations.
- Supervised staff recruitment activities including interviewing candidates and making hiring decisions.
- Analyzed business operations to identify potential areas for improvement.
- Created and managed budgets for travel, training and team building activities.
- Provided ongoing mentorship, coaching, and guidance in order to foster an environment of continuous learning.
Styling - Interior Design
Annie O
- Approached customers and engaged in conversation through use of effective interpersonal and people skills.
- Conducted color consultations with clients to determine their desired aesthetic direction for a space.
- Created custom design boards with attention to detail for visual representation, including samples of fabrics, wall finishes and flooring.
- Expertly sourced fabrics and carpets to meet customers' expectations and budgets.
- Advised client on space planning, layout and use of furnishings or equipment.
- Developed detailed project plans, including timeline and budget goals.
- Provided information about available color palettes and helped select colors that reflected client personality and goals.
- Selected furniture, light fixtures and accessories to create unique and inviting rooms to meet customer vision.
- Facilitated meetings between contractors, vendors and clients during the course of the project.
- Provided ongoing support after installation was complete as needed.
- Analyzed blueprints and other documents related to interior design projects.
- Researched concepts and followed industry trends to provide knowledgeable insight to clients.
Running gift fairs NZ and Australia
- Start up company in Nz and Australia - Packaging for floral and gift
- Attended gift fairs in NZ and Australia - worked with Trade Nz Enterprise to obtain funding
- Managed day-to-day logistics operations, monitoring incoming deliveries and overseeing Contain it, by Annie O .
- Resolved any discrepancies between vendor invoices and purchase orders promptly.
- Provided customer service support by responding to inquiries about product availability and prices.
- Analyzed various aspects of corporate logistics to determine most cost-effective or efficient means of transporting products.
- Maintained knowledge of current pricing on paper and packaging materials for accurate order processing.
- Negotiated with carriers and warehouse operators for services and preferential rates.
- Maintained relationships with key customers in territory by facilitating ongoing product training and support.
- Monitored inventory levels and restocked shelves as necessary.
- Determine pricing schedules and discount rates.
- Performed weekly quality checks on incoming shipments from vendors.
- Trained new employees on procedures for packing and shipping orders correctly.
- Analyzed customer feedback to identify areas of improvement in product offerings or services provided.
- Identified opportunities to reduce cost and improve productivity.
- Exceeded customer satisfaction by finding creative solutions to problems.
Freelance stylist
- Created retail displays to highlight particular products and drive sales according to corporate strategy.
- Reviewed product information such as pricing, descriptions, sizes, colors. prior to creating displays.
- Restructured merchandising strategy to promote high value and products.
- Selected appropriate props for use within the displays based on client specifications.
- Managed purchasing process for entire department.
- Created attractive window displays featuring the latest products and promotions.
- Helped customers locate desired items and assisted with carrying heavy loads.
- Provided support to other team members throughout the design process as needed.
- Built effective partner store relationships to improve customer satisfaction.
- Developed innovative display concepts that drew attention from customers.
- Planned commercial displays to entice and appeal to customers.
- Prioritized and organized tasks to efficiently accomplish service goals.
- Worked with cross-functional teams to achieve goals.
- Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
Event management
- Coordinated with vendors to ensure timely delivery of materials for events.
- Collaborated with marketing teams to create promotional materials for events.
- Drove growth in event management business by continuously researching and implementing improved strategies to exceed client expectations.
- Recruited sponsors for events and planned scope of involvement, financial tie-ins and promotional aspects for mutual benefit.
- Helped clients produce brochures, publications and event-specific materials for optimum effect.
- Acted as a liaison between clients and vendors throughout the duration of an event.
- Oversaw work of up to 50 staff seamlessly executing professional events
- Developed and implemented event plans, including budgets, venues, catering, décor, entertainment and special guests.
- Managed comprehensive budgets to allocate event resources and stay within financial constraints.
- Negotiated contracts with suppliers to secure favorable pricing for services.
- Applied industry knowledge and personal expertise to customize meetings, conferences and conventions to specific standards.
- Organized venues, budgets, guest lists, catering and event timelines.
- Organized transportation schedules for staff members working at the event.
- Worked with professional and trade associations to create memorable and successful events.
- Sourced speakers and special guests for wide range of corporate, industry and charitable events.
- Resolved any issues that arose during the course of an event in a timely manner.
- Designed and maintained spreadsheets documenting vendor, facility and guest information.
- Coordinated and allocated equipment, supplies and staff for events.
- Planned travel arrangements for speakers or VIPs attending the event.
- Planned and completed group projects, working smoothly with others.
- Identified needs of customers promptly and efficiently.
Education
High School Diploma -
Takapuna Grammar School
Skills
- Branding
- Project Management
- Communications Management
- Client Relationship Management
- Relationship Building
- Advertising Campaign Assessment
- Event Logistics
- Team Leadership
- Team Collaboration
- Customer Service
- Client Retention
- Business Acumen
- Industry Trends
Additional Information
I have a husband, he is a builder and a project manager , and live in Matakana - we are building a home in Sandspit - my eldest son 33 is a Translator in Japan and is married and building over there, and has a son so I am a proud grandmother My youngest son is Working for a creative add agency,in digital design and my lovely step daughter is Training to be a nurse in Otago. We have 2 little dogs and we love this area up in Nature.
Affiliations
- Anything creative - Art - nature - sewing - craft - gardening
Accomplishments
- Book - Where the * is my Mother - self written and published
- Passed a private Members bill through Parliament
Certification
- Certificate in Real Estate
- Certificate in Social community works AUT
Websites
Timeline
Marketing - Branding
Annie O - Event Junkies
01.2020 - Current
Team leader
Built and Run Six Businesses
Daisy Chain flower lounge 1990 - Me Myself & I ltd - 1995 - Contain It Packaging Ltd -
Styling - Interior Design
Annie O
Running gift fairs NZ and Australia
Freelance stylist
Event management
High School Diploma -
Takapuna Grammar School
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