Anthony McHenry

Strategic and customer-centric Direct Marketing and Marketing Automation Leader with demonstrated success in cultivating meaningful customer relationships and driving engagement through targeted marketing campaigns. Skilled in leveraging cutting-edge marketing technologies and automation platforms to deliver personalized experiences that resonate with audiences and drive loyalty and retention. Experienced designing and executing innovative direct marketing strategies that prioritize customer satisfaction, retention, and advocacy. Proven capability of leading cross-functional teams to collaborate on customer-centric campaigns that consistently exceed expectations. Passionate about leveraging data-driven insights to enhance customer understanding and optimize marketing efforts for maximum impact. Seeking to apply expertise and passion for direct marketing and marketing automation to drive meaningful customer engagement and retention initiatives that contribute to organizational growth and success.