Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
Anton Wilke

Anton Wilke

St Albans,Christchurch

Summary

I'm a 6th generation Kiwi and grew up on the family farm in North Canterbury.

This background has served me well with a hands-on & can-do approach to everything I do. I made an early career decision to join the New Zealand tourism industry - my best move ever.

I'm married to Jules and we have 3 teenagers Estee, Aria and Emerson.

Jules and I have couple of rental properties and a small piece of land on Banks Peninsula where we raise a few sheep and do some fishing. Skiing and sailing are our go -to seasonal sports.

We love heritage houses and have completely refurbished our 1875 colonial family home.

I'm an energetic ideas person, always looking for the opportunity. I bring an extensive tourism industry management background with his capability spanning visitor attraction & accommodation sectors, regional tourism, and owner operator business roles. My background in the development of tourism business initiatives and startups is backed by hard-earned commercial industry insight and competence. I'm passionate about sustainable, authentic visitor experiences that provide a win-win outcome for both guests and locals. I brings competence in collaborating closely with industry and communities to ensure alignment of social licence, environmental and cultural sensitivity as well as balancing the reality of commercial returns. I espouse to regenerative tourism as one way forward sitting at the heart of future destination sustainability, I also strongly identify with the commercial imperative that requires business profitability to back a successful tourism industry.

"Understanding and interpreting the massive changes unfolding within tourism today is without doubt the greatest challenge we face. To fully understand, implement and capitalise on these changes requires observation, experience, teamwork, strong focused leadership, and sound planning. It has frequently been my role to communicate and implement these opportunities within communities and businesses to drive collective success." Anton Wilke – 2016

Overview

34
34
years of professional experience

Work History

Director – Tourism & Accommodation Marketing Services

01.2020 - Current
  • Project Manager - Marlborough Destination Management Plan
  • Extensive tourism business development feasibility projects & plans

Destination Development Manager

ChristchurchNZ
01.2019 - 01.2020
  • Leading new visitor attraction development projects for Christchurch
  • Managing staff based in Mackenzie district

General Manager

Tekapo Springs & Tekapo Star Gazing
01.2017 - 01.2018
  • Full management of Tekapo Springs hot pools including wellness day spa, icerink, stargazing seasonal snow tubing, and cafe.
  • Management of 50 fulltime and parttime staff
  • Management of a 364 day, 15 hour per day, 7 day a week visitor experience attracting over 130,000 guests per annum.

Sales & Marketing Manager

Porters Ski Area
Canterbury
01.2016 - 01.2017
  • Full sales and marketing of Canterbury's second largest ski area
  • Direct marketing to local domestic and wholesale markets
  • Daily social media updates, city based marketing activations, marketing collateral development

Project leader and initiator

The New Zealand Tourism Coop
01.2015 - 01.2016
  • Successful assembly of a nationwide collective of 30 large visitor attractions.
  • Full business planning, contract negotiation, and stakeholder engagements.
  • Full MBIE funding applications for $1.8m over 3 years.

Managing Director

New Zealand Motel Marketing Ltd
01.2009 - 01.2015
  • Contracted sales & marketing and central reservation services over 4 years for the 27 Belle Vista Motels franchise.

Managing Director

Tourism & Accommodation Marketing Services
01.2003 - 01.2015
  • Own business start-up project - New Zealand Apartments - sole proprietor.
  • Full central reservations and marketing services for over 90 motels and apartments nationwide.
  • Commenced 2003 - sold 2015
  • Global inbound, wholesale and direct consumer website distribution.

General Manager

Mitchell Corp Hotel Group
01.2001 - 01.2003
  • Managing a team of 15 - overseeing the Mainstay Hotel Group, Go Kiwi hotel pass and Golden Chain Motel group
  • Sales, marketing and central reservations
  • Over 150 properties nationwide

Sales Manager

Mitchell Corp Hotel Group
01.1999 - 01.2001
  • Direct trade sales activity
  • Wholesale & inbound
  • Significant global marketing calls

Global leisure travel

01.1998 - 01.1999
  • Global back packing
  • Traveled through 30+ countries for 12 months

Commercial Manager

Rainbow Springs, and Rainbow Farm Show, Shotover Jet Group
01.1996 - 01.1998
  • Responsible for commercial sale and marketing
  • Yield and packaging focus
  • Significant retail shop element
  • Strong engagement with local destination partners.

Marketing Manager

Canterbury Tourism
01.1991 - 01.1996
  • Responsible for all destination sales and marketing
  • Inbound and wholesale marketing joint ventures
  • Destination branding
  • New Product development
  • Trade and media famils
  • Liaison with Tourism New Zealand

Education

Post Graduate Diploma in Tourism -

Otago University
12-1989

Diploma of Parks & Recreation Management (3 year) -

Lincoln University
12-1988

Skills

  • Comprehensive regional tourism experience & understanding
  • Owner operator business roles
  • Business startup
  • Feasibility and business modeling
  • Local and central govt insight
  • industry and community stakeholder management
  • Social license, environmental and cultural sensitivity
  • Data interpretation
  • Destination management
  • Accommodation and attraction sector experiences
  • Project Management
  • Team leadership
  • Annual business planning and budgeting
  • Brand and story development
  • Funding, acquisition, and contract management
  • Website optimization and management
  • Reservations systems
  • Branding and marketing collateral development
  • Inbound trade marketing and sales
  • Development of destination campaigns
  • Business management skills within tourism organizations
  • Product development involvement

References

  • Margaret Davidson, work colleague 2000-2003 – Formally with Mitchell Corp & Golden Chain
  • Jacqui Lloyd, contract employer 2020 - 2022– Former General Manager Destination Marlborough now CEO New Zealand Cruise Association
  • Andy Murray, Sales & Marketing Manager Tekapo Springs – former employee

Timeline

Director – Tourism & Accommodation Marketing Services

01.2020 - Current

Destination Development Manager

ChristchurchNZ
01.2019 - 01.2020

General Manager

Tekapo Springs & Tekapo Star Gazing
01.2017 - 01.2018

Sales & Marketing Manager

Porters Ski Area
01.2016 - 01.2017

Project leader and initiator

The New Zealand Tourism Coop
01.2015 - 01.2016

Managing Director

New Zealand Motel Marketing Ltd
01.2009 - 01.2015

Managing Director

Tourism & Accommodation Marketing Services
01.2003 - 01.2015

General Manager

Mitchell Corp Hotel Group
01.2001 - 01.2003

Sales Manager

Mitchell Corp Hotel Group
01.1999 - 01.2001

Global leisure travel

01.1998 - 01.1999

Commercial Manager

Rainbow Springs, and Rainbow Farm Show, Shotover Jet Group
01.1996 - 01.1998

Marketing Manager

Canterbury Tourism
01.1991 - 01.1996

Post Graduate Diploma in Tourism -

Otago University

Diploma of Parks & Recreation Management (3 year) -

Lincoln University
Anton Wilke