ANUP PRAKASH

• Analyzed sales and marketing data for improved strategies.
• Forecasted sales and established processes to achieve sales objectives and related metrics.
• Performed competitive analyses and adjusted sales and marketing strategies accordingly.
• Implemented systems and procedures to increase sales.

• Directed strategic planning, budgeting and partnership development to fuel growth and optimize profits.
• Developed and implemented pricing structures to facilitate revenue development.
• Expanded strategies to develop market share, increase penetration and boost engagement.
• Tracked and reported on key metrics for projects, events, programs and campaigns.
• Developed sales strategy based on research of consumer buying trends and market conditions.

Key Achievements

• Delivered year-on-year growth in sales for 5 consecutive years with average growth rate of 19%.
• Launched Sales Conference in 2013 – major success and since then an annual event on company’s calendar.
• Successful set up of Dulux Trade Centers in 6 new locations – major contributor to total National sales.
• Introduced TV and Radio campaigns to support promotional plans

• Monitored inventory management and assisted with accurate, cost-effective ordering processes.
• Engaged directly with customers to offer assistance and resolve complaints.
• Supported senior management in implementing and upholding store policies and procedures.
• Upheld consistent presentation standards to advantageously use visual merchandising and increase sales.
• Implemented strategies focused on increasing store sales and customer satisfaction.

Key Achievements

• Achieved top spot in Pacific market on Retail Audit scores.
• Improved audit scores from 82% in 2010 to 91% 2011.
• Maintained consistent achievement of handset sales & SIM activation targets in all Flagship & dealer stores.
• Led successful launch of Digicel Repair Centre in Suva Flagship Store.

• Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences. Reduced product return backlogs by 60% within first 2 months.
• Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
• Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products. Exceeded SIM and Handset sales targets by 20% over previous year
• Trained team members in successful strategies to meet operational and sales targets.

• Maintained relationships with established accounts and prospected new retailers by calling on customers and engaging prospects in person.
• Built relationships with customers and community to promote long term business growth. Achieved 30% growth in share of shelf space.
• Met with customers to discuss and ascertain needs, tailor solutions and close deals.
• Increased quarterly sales by 20% over previous year.
• Maintained current knowledge of evolving changes in marketplace.

• Worked under supervision of senior employers to help plan and direct work of organization.
• Worked in various departments to gain hands-on experience.
• Organized and maintained records.
• Used company reports to analyze sales, gross profit and inventory activity.