Anya Chakraborty Rao

Was responsible for project managing, co- ordinating, building and deploying direct marketing campaigns through One NZ’s marketing automation platforms. Took ownership of designing the technical build solution for campaigns considering commercial factors and customer needs. Worked across eDM, SMS and app-based communications.

Key responsibilities

• Support the delivery of direct marketing initiatives to achieve commercial and customer experience results in allocated portfolio
• Continually identify opportunities to refine the execution of effective campaigns, new initiatives or products, promotions, etc.
• Pulling together stakeholders from across E&C, Architecture, Finance and DX and co- ordinate their disparate needs.
• Define build logic across multi-platform campaigns, as well as review and improve campaign build plans created by peers.
• Deliver zero error campaigns due to exceptional attention to detail, peer-review and process standards.
• Execute delivery of targeted direct marketing campaigns to drive against key cross-sell, upsell, retention and engagement initiatives.
• Architect migration journey comms, run and improve onboarding comms and guide the team on best practice marketing automation approaches.
• Create and launch in-app messaging.

Created and delivered marketing campaigns leveraging marketing automation and sales/marketing technology to help the team achieve smart 'customer-obsessed' engagements

Key Responsibilities

• Collaborated with marketing, sales, and product teams in the development and implementation of key demand creation, automated nurture, lead routing, lead qualification and lead management programs
• Build automation rules and segmentation lists, based on prospect categorizations, to be used in various marketing communications.
• Configured landing pages with personalization and dynamic content to be used for various marketing purposes.
• Managed form-building activities to configure and set up enriched forms to capture lead data.
• Managed reports and dashboards to provide visibility in marketing campaign results, including inbound channel performance, lead distribution, opportunity stages, pipeline contribution, and ROI.
• Completed prospect management, prospect field configurations and visitor data management tasks
• Proactively proposed new A/B tests, analyze results, and identify actionable opportunities and best practices to improve campaign performance.e
• Served as an admin and evangelist for the Pardot platform.
• Owned training development and execution for other Pardot and Pardot Engagement users

Primary point of contact to set up automated processes within marketing automation system that enable the team to run campaigns and manage integrations between marketing automation and other systems

Key Responsibilities

• Manage the technical aspects of key marketing systems (Marketo, Dynamics) used to generate, distribute, and report on leads.
• Build and maintain smart lists and segmentation to support the needs of the marketing team
• Support the marketing team with data uploads, analysis, and reporting
• CRM support and troubleshooting assistance for marketing, sales and customer success teams
• Assist with the execution of nurture programs in collaboration with the demand generation team
• Develop and manage a plan to deliver improved data quality, including data cleansing and increasing the completeness and accuracy of records
• Conducting training sessions for new and existing sales/marketing members

My role here was to strategically improve, evolve, and manage the development of the CRM system, and to ensure the improvement of business efficiency in the surrounding systems while managing timelines, scope, and the ongoing learning and development of CRM.

Key Responsibilities

• Focus was on supporting the Sales and Marketing teams in conjunction with other departments to deliver business insights via the CRM tool
• Maintain & ensure data integrity of CRM including master data for surrounding systems
• CRM Management & Optimization
• Provide expertise in testing and troubleshooting system issues, enhancements, and upgrades to the tool
• Act as an expert resource for system and process related issues, including being part of the project team for subsequent releases of Microsoft CRM
• System Maintenance, Process & Documentation of current and new builds within CRM and the Sales App
• Conducting CRM training sessions for new and existing sales/marketing members

I was part of a cross-functional team that included Sales, Marketing, Business Operations, Order Management, Finance, IT and Business Intelligence

Key Responsibilities

• Performed problem analysis, triage, and correction of issue, and root cause analysis, including technical resources when necessary
• Set up, maintain, and automate reports and dashboards in Salesforce for sales managers & directors to understand funnel health & where gaps & opportunities exist to drive revenue growth
• Provide Sales with detailed Funnel Analysis in Salesforce to identify trends and opportunities
• Perform data quality management; including data analysis, quality checks, uploading data and ad hoc reporting
• Answering, directing, and responding to all Salesforce enquiries
• Work with marketing automation tool ELOQUA
• Support Marketing Team with detailed campaign and channel analysis and reporting - helping to identify trends and opportunities

Represented the Application services side of AT&T office in Bangalore, handling marketing campaigns and working with the business development team to achieve the yearly MRR / NRR targets

Key Responsibilities

• My main responsibilities involved Campaign and Lead Management through Salesforce, working with global marketing & sales operations and IT departments to address lead and campaign requirements into systems infrastructure
• Create reports like multiple forecasts, pipeline reports, opportunity reports, weekly sales call reports, account penetration reports and monthly client call reports
• Co-ordinating marketing campaigns in Salesforce.com
• Develop and deploy multiple channel marketing campaigns to target groups or individuals and track the effect of those campaigns, by customer segment, over time, measuring business results from campaign execution to lead flow to lead conversion to revenue
• Performing data quality management; including data analysis, quality checks and uploading data
• Acting as an expert resource for system and process related issues

Main responsibilities here involved auditing, scrutinizing, and inspecting the available funds and assets of students and their sponsors, conducting visa seminars, and individual visa sessions (wherein I acted as a financial adviser to students and their sponsors on funds arrangement, monitoring the status of the project).

Key Responsibilities

• Maintaining a sound client database, constant interaction with clients, and coordinating delivery through Salesforce.com.
• Co-ordinating marketing campaigns in Salesforce.com
• Organization of client events, including venue management, event participant and preparation of all related materials
• Liaising with vendors
• Conducting visa seminars and individual visa sessions
• Corresponding with client institutions and the Australian High Commission to deliver application within service time
• General administrative support