Summary
Work History
Education
Skills
Accomplishments
COURSES
Languages
Personal Information
Work History
Timeline
Generic
Ariana Souza

Ariana Souza

Business Analyst
Auckland,New Zealand

Summary

Business & Data Analyst with 8+ years in ICT and 20+ years in international trade, logistics, and stakeholder engagement. Experienced in translating complex business needs into technical solutions, leading multi-stakeholder projects, and delivering enterprise-level digital transformations. Skilled in Agile and hybrid methodologies, aligning business objectives with technology outcomes to drive maximum value.

With experience across ICT, logistics, and international trade, I adopt a multidisciplinary approach to business analysis. At PortConnect, I delivered API/EDI enhancements, CRM-led process improvements, and data-driven insights via Power BI. I’ve mentored teams, improved system adoption, and collaborated across public-private partnerships and complex digital projects.

Work History

Sales & API Integration Specialist

PortConnect
  • Led the promotion and sales of API integrations, offering customers a 90-day free trial to demonstrate value and ROI.
  • Collaborated with the technical team to deliver an Azure-based API for New Zealand’s port logistics sector, enabling seamless data integration.
  • Gained hands-on experience with API (JSON) and EDI (HTML/XML), following the full lifecycle of each release — from concept and testing, to client customisation, UAT, and final deployment.
  • Drove customer acquisition through cold calling, CRM management, and tailored demonstrations, successfully closing proposals and contracts.
  • Supported the development of new projects, including billing enhancements, inbound/outbound research, and case studies to improve API solutions.
  • Actively contributed to DevOps-supported project drafting, testing, UAT, and production launches, ensuring smooth delivery and adoption.
  • Engaged in customer meetings, internal BAU, live releases, marketing campaigns, and web development, strengthening cross-functional collaboration.
  • Developed a passion for data integration, IT solutions, and emerging AI technologies, inspiring a career shift into tech and AI-driven innovation beyond logistics.

National Sales & Marketing Coordinator

Kuehne + Nagel NZ Ltd
  • Served as CRM & BI superuser, supporting six Key Account Managers and six Business Developers.
  • Trained and mentored users on CRM (Corelog), BI, and SPMS tools; ensured KPI and data compliance.
  • Created dashboards for sales revenue, commission reporting, and performance analysis.
  • Supported budgeting and forecasting; liaised with APAC HQ in Hong Kong.
  • Ensured stakeholder alignment through reporting and sales enablement strategies.

Import Export Operator

BDP International NZ Ltd
  • Managed import/export registrations, shipping arrangements, and timely shipment delivery.
  • Coordinated with carriers, co-loaders, and customs; handled vendor payments and financial documentation.
  • Maintained Cargowise, SaaS, and BAS systems; supported sales and business development operations.

Education

Diploma - International Business Management

NZIOS
2016

Bachelor of Law -

Catholic University of Santos
2012

Bachelor - Business Administration & Finance

Monte Serrat University
2007

Skills

    Business Analysis
    Stakeholder Engagement
    Agile & Scrum Methodologies
    Sales & Marketing
    CRM Systems – Zoho, Salesforce, Dynamics 365
    Data Analysis – SQL, Power BI
    API & EDI Integration
    Vendor Management
    Continuous Process Improvement
    Strategic Thinking

Accomplishments

  • Led Stripe payment implementation, coordinating a 12-member cross-functional team for smooth deployment.
  • Managed large-scale system integrations (PortLogistics Track & Trace, BBMS, API/EDI) across NZ and Australian ports.

COURSES

  • PDT Professional Development Training – Auckland, NZ | Jun 2024 – May 2025: Leadership Development
  • Consultative Sales | Cross-Cultural Communication
  • Business Skills for the Digital Era
  • Dale Carnegie – Interpersonal Skills & Sales Negotiation – São Paulo, Brazil | Sep 2014 – Dec 2014
  • INEXH – Sales Negotiation & Leadership Management – São Paulo, Brazil | Nov 2013

Languages

English
Full Professional
Portuguese
Native or Bilingual
Spanish
Professional Working

Personal Information

Work History

2017, 2015, 2022, 2017, 2025, 2023

Timeline

Sales & API Integration Specialist

PortConnect

National Sales & Marketing Coordinator

Kuehne + Nagel NZ Ltd

Import Export Operator

BDP International NZ Ltd

Diploma - International Business Management

NZIOS

Bachelor of Law -

Catholic University of Santos

Bachelor - Business Administration & Finance

Monte Serrat University

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Ariana SouzaBusiness Analyst