Aryan Katila
Summary
Results-driven professional with expertise in e-commerce strategy and optimization at STIHL Shop New Zealand. Proficient in SEO and CRM systems, I enhanced product visibility and improved user experience, achieving a 40% reduction in content production time. Strong stakeholder engagement skills complement my technical acumen in data analysis and digital marketing.
Overview
9
9
years of professional experience
1
1
Certification
Work History
E-Commerce Strategy & Optimization
STIHL Shop New Zealand
05.2025 - Current
- Manage and update the STIHL Shop website catalogue using WordPress, ensuring accurate and up-to-date product information.
- Write and optimise product descriptions with strategic SEO keywords to improve visibility and organic search performance.
- Maintain a strong focus on on-page SEO across the site to enhance search rankings and drive traffic.
- Add and edit products, images, and metadata to improve user experience (UX) and site navigation.
- Collaborate with the wider team to ensure consistent brand messaging and digital content standards.
- Leveraged AI tools (ChatGPT and Gemini) with tailored prompts to generate SEO-optimised product descriptions, metadata, and alt text, reducing content production time by 40% while improving search visibility.
Internal Technical Coordinator
Johnson Controls / Wormald
02.2024 - 03.2025
- Streamlined quoting and sales workflows for fire safety systems, contributing to $170,000+ in sales YTD.
- Improved CRM data integrity by ensuring accurate documentation of defect records and technical follow-ups.
- Created a defect tracking/reporting system to improve operational transparency.
- Simplified complex technical documentation for customer communication and engagement.
Graduate Program Trainee
Mainfreight
02.2023 - 12.2023
- Coordinated domestic and international logistics operations with a focus on process optimization and customer satisfaction.
- Served as a key point of contact between global clients and internal logistics teams to ensure smooth freight handling.
Sales Consultant
Noel Leeming
01.2017 - 02.2023
- Delivered tailored solutions through needs-based selling, contributing to consistent target overachievement.
- Managed CRM records and leveraged sales data for performance tracking.
- Recognized for strong customer engagement and retention.
Tech Solutions Specialist (Seasonal)
Noel Leeming
11.2021 - 02.2022
- Conducted in-home tech setups, from device installation to advanced AV solutions.
- Provided customer education and support to reduce post-install queries and enhance satisfaction.
Education
Bachelor of Commerce - Information Systems & Marketing
University of Auckland
01.2022
Skills
- SQL
- Python
- Salesforce
- WordPress
- Power BI
- AI Prompting
- SAP ERP
- ARIS Business Process Analysis
- Google Analytics 4 (GA4)
- Heatmapping Tools
- Business Process Modeling
- CRM Systems
- DTC Sales Optimization
- Channel Revenue Planning
- Inventory Forecasting
- A/B Testing
- SEO
- Stakeholder Engagement
- Client Communication
- Microsoft Excel
- CRM Platforms
- Customer service
Certification
- Cisco Cybersecurity Essentials, 2021, Overview of network security, encryption, threat identification, and DevSecOps principles.
- ARIS Business Process Analysis Platform, 2021, Training in EPC and BPMN modeling tools for enterprise process optimization.
- Power BI: Dashboards for Beginners, LinkedIn Learning, Learned how to create interactive dashboards, use visualisation tools, and publish reports in Power BI.
- Power BI Data Modeling with DAX, LinkedIn Learning, Developed skills in building data models, managing relationships, and writing DAX measures for business insights.
- Advanced Power BI: DAX Language, Formulas, and Calculations, LinkedIn Learning, Gained advanced knowledge of DAX for complex calculations, filtering logic, and custom metrics in Power BI.
References
References available upon request.
Timeline
E-Commerce Strategy & Optimization
STIHL Shop New Zealand
05.2025 - Current
Internal Technical Coordinator
Johnson Controls / Wormald
02.2024 - 03.2025
Graduate Program Trainee
Mainfreight
02.2023 - 12.2023
Tech Solutions Specialist (Seasonal)
Noel Leeming
11.2021 - 02.2022
Sales Consultant
Noel Leeming
01.2017 - 02.2023
Bachelor of Commerce - Information Systems & Marketing
University of Auckland