Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Asher Rocklin

Asher Rocklin

Nelson,NSN

Summary

A seasoned Senior Digital Product Designer with over a decade of experience in UX/UI design, specializing in transforming user experiences and delivering innovative solutions. With a proven track record at companies like Accenture Song and Reboot.ai, Having led successful design projects for high-profile clients across New Zealand, Australia, and Hong Kong. Driven by the mantra "Yes Is More,"

Overview

10
10
years of professional experience

Work History

Founder

Rocklin Digital
New Zealand
2023 - Current

Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.

  • Established successful business by identifying market needs and developing innovative solutions.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Led strategic planning process to define business goals and ensure alignment across all departments.

Lead Product Design Consultant

Scuti
New York
12.2023 - 02.2024
  • Enhanced user experience by implementing intuitive navigation and engaging visual designs for digital products.
  • Increased user satisfaction by conducting extensive usability testing and incorporating feedback into product iterations.
  • Validated assumptions about user needs through conducting stakeholder interviews which led to improved designs.
  • Conducted thorough market research to identify emerging trends and inform strategic design decisions for digital products.
  • Developed innovative design concepts to meet clients'' unique needs and preferences.

Digital Product Designer

Accenture Song
New Zealand
08.2021 - 11.2023
  • Enhanced user experience by implementing intuitive navigation and engaging visual designs for digital products.
  • Increased user satisfaction by conducting extensive usability testing and incorporating feedback into product iterations.

Digital Product Designer

Industrie & Co
Hong Kong
07.2019 - 08.2021
  • Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
  • Presented design concepts to executive leadership, effectively communicating rationale behind decisions and advocating for user-centric approaches.
  • Consistently received positive feedback from end-users, validating the effectiveness of design solutions in meeting user needs and enhancing overall satisfaction.
  • Created detailed wireframes and prototypes to guide development team in building high-quality applications.
  • Conducted thorough user research, identifying key pain points and opportunities for improvement.

UX Lead

Reboot.ai
Hong Kong
02.2018 - 04.2019
  • Lead design and strategy successfully raising a $1 million valuation.
  • Evaluated existing user interfaces for improvement opportunities, leading to significant enhancements in overall user satisfaction.
  • Streamlined workflows for design projects, optimizing collaboration between team members and reducing project timelines.
  • Conducted regular usability testing sessions, gathering valuable feedback from users to inform iterative improvements on designs.
  • Developed detailed documentation outlining design specifications and requirements for seamless handoff to development teams.

Education

UXDI - UX Design

General Assembly
Hong Kong
2016

Skills

  • UI Design
  • User Research
  • Design thinking
  • UX Design
  • Visual design
  • Wireframing and Prototype Design
  • Journey Mapping
  • User Experience Testing
  • Remote User Testing
  • Mobile Design
  • Strategy
  • Figma
  • Midjourney

Languages

English
Native or Bilingual
Chinese (Cantonese)
Professional Working
Chinese (Mandarin)
Professional Working
Maori
Elementary

Timeline

Lead Product Design Consultant

Scuti
12.2023 - 02.2024

Digital Product Designer

Accenture Song
08.2021 - 11.2023

Digital Product Designer

Industrie & Co
07.2019 - 08.2021

UX Lead

Reboot.ai
02.2018 - 04.2019

Founder

Rocklin Digital
2023 - Current

UXDI - UX Design

General Assembly
Asher Rocklin