Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Asher Rocklin

Asher Rocklin

Nelson,NSN

Summary

A seasoned Senior Digital Product Designer with over a decade of experience in UX/UI design, specializing in transforming user experiences and delivering innovative solutions. With a proven track record at companies like Accenture Song and Reboot.ai, Having led successful design projects for high-profile clients across New Zealand, Australia, and Hong Kong. Driven by the mantra "Yes Is More,"

Overview

10
10
years of professional experience

Work History

Founder

Rocklin Digital
2023 - Current

Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.

  • Established successful business by identifying market needs and developing innovative solutions.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Led strategic planning process to define business goals and ensure alignment across all departments.

Lead Product Design Consultant

Scuti
12.2023 - 02.2024
  • Enhanced user experience by implementing intuitive navigation and engaging visual designs for digital products.
  • Increased user satisfaction by conducting extensive usability testing and incorporating feedback into product iterations.
  • Validated assumptions about user needs through conducting stakeholder interviews which led to improved designs.
  • Conducted thorough market research to identify emerging trends and inform strategic design decisions for digital products.
  • Developed innovative design concepts to meet clients'' unique needs and preferences.

Digital Product Designer

Accenture Song
08.2021 - 11.2023
  • Enhanced user experience by implementing intuitive navigation and engaging visual designs for digital products.
  • Increased user satisfaction by conducting extensive usability testing and incorporating feedback into product iterations.

Digital Product Designer

Industrie & Co
07.2019 - 08.2021
  • Participated in design review meetings to brainstorm new UX developments through collaborative thinking.
  • Presented design concepts to executive leadership, effectively communicating rationale behind decisions and advocating for user-centric approaches.
  • Consistently received positive feedback from end-users, validating the effectiveness of design solutions in meeting user needs and enhancing overall satisfaction.
  • Created detailed wireframes and prototypes to guide development team in building high-quality applications.
  • Conducted thorough user research, identifying key pain points and opportunities for improvement.

UX Lead

Reboot.ai
02.2018 - 04.2019
  • Lead design and strategy successfully raising a $1 million valuation.
  • Evaluated existing user interfaces for improvement opportunities, leading to significant enhancements in overall user satisfaction.
  • Streamlined workflows for design projects, optimizing collaboration between team members and reducing project timelines.
  • Conducted regular usability testing sessions, gathering valuable feedback from users to inform iterative improvements on designs.
  • Developed detailed documentation outlining design specifications and requirements for seamless handoff to development teams.


Education

UXDI - UX Design

General Assembly
Hong Kong
2016

Skills

  • UI Design
  • User Research
  • Design thinking
  • UX Design
  • Visual design
  • Wireframing and Prototype Design
  • Journey Mapping
  • User Experience Testing
  • Remote User Testing
  • Mobile Design
  • Strategy
  • Figma
  • Midjourney

Languages

English
Native or Bilingual
Chinese (Cantonese)
Professional Working
Chinese (Mandarin)
Professional Working
Maori
Elementary

Timeline

Lead Product Design Consultant

Scuti
12.2023 - 02.2024

Digital Product Designer

Accenture Song
08.2021 - 11.2023

Digital Product Designer

Industrie & Co
07.2019 - 08.2021

UX Lead

Reboot.ai
02.2018 - 04.2019

Founder

Rocklin Digital
2023 - Current

UXDI - UX Design

General Assembly
Asher Rocklin