Summary
Overview
Work History
Education
Skills
Timeline
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Ashish Mishra

4/13 Kings Road,MWT

Summary

Creative and results-driven Digital Marketing Specialist with over 14 years of experience executing data-led marketing strategies across Google Ads, Meta Ads, LinkedIn Ads, SEO, and email campaigns. Expert in lead generation, campaign design, performance analysis, and content creation. Proven ability to manage end-to-end digital strategies, boost ROI, and scale brand visibility. Adept at working independently and bringing fresh, performance-focused ideas to fast-paced environments.

Overview

15
15
years of professional experience

Work History

Digital Marketing Specialist

Jap Euro Auto Parts
04.2024 - Current
  • Currently leading digital marketing efforts at Jap Euro Auto Parts.
  • Built 5 new WordPress websites; now managing 10 WordPress sites including an eCommerce store with CRM integration.
  • Oversee Google Ads across 3 accounts and manage Facebook ad campaigns for lead generation.
  • Manage all SEO-related tasks across websites, generating 30-40 leads per day.
  • Integrated WooCommerce with Trade Me using API for seamless product sync.
  • Manage hosting and company emails, ensure overall website functionality and uptime.
  • Generate performance reports using Google Analytics.

PERFORMANCE MEDIA EXECUTIVE

Work Communications
02.2024 - 04.2024

Led strategy, execution, and optimization of Google Ads and Meta Ads campaigns for Kia Motors, Rothbury Insurance.

  • Built campaign structures: keyword research, audience targeting, and segmentation.-
  • Wrote and tested high-performing ad copy and creatives aligned to brand objectives.
  • Collaborated with developers to build SEO-friendly websites and provide on-page SEO guidance

E-commerce & Digital Marketing Manager

The Living Styles
01.2020 - 02.2024

Managed three e-commerce websites (Shopify & WordPress).- Increased organic traffic by 70% and revenue up to $40K/month.- Executed Google Ads, Shopping, and Performance Max campaigns.- Created automated email flows for abandoned carts and promotions.- Designed and launched social media creatives and campaigns.

  • Boosted organic search rankings with meticulously planned and implemented SEO strategies.
  • Streamlined email marketing processes, achieving higher open and click-through rates.
  • Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
  • Created and managed social media campaigns to increase brand engagement.
  • Improved website visibility through development and implementation of SEO strategies.

Digital Marketing Executive

VNS Trading
11.2018 - 12.2020
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
  • Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
  • Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.
  • Increased customer retention rates with personalized email marketing campaigns tailored to individual preferences and behaviors.
  • Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
  • Boosted sales revenue through the implementation of conversion rate optimization tactics on e-commerce platforms.

Web & Digital Marketing Manager

Idiya Ltd
09.2017 - 09.2018

developed and launched Shopify website and custom landing pages.- Grew sales by $80K in 8 months using paid and organic marketing.- Implemented ClickFunnels and HubSpot for automation and lead generation.

  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
  • Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
  • Increased website traffic by developing and implementing a comprehensive SEO strategy.
  • Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.

Digital Marketing Manager

Satyalok Technologies
01.2014 - 03.2017

Managed paid campaigns across Google, Bing, Facebook, and LinkedIn.

- Led a team to scale affiliate and shopping ad performance.

- Earned 5 company awards for campaign excellence.

  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.

Junior Digital Marketing Executive

Universe Media
01.2011 - 01.2011
  • Planned and executed web, SEO, database marketing and social media advertising campaigns.
  • Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
  • Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
  • Analyzed web analytics data to identify trends, uncovering opportunities for growth and areas needing improvement.

Education

Bachelor of Arts -

Veer Bahadur Singh Purvanchal University
India
01-2009

Skills

  • Performance Marketing: Google Ads, Meta Ads, LinkedIn Ads
  • SEO: On-page, Off-page, Technical SEO, SEMrush, Ahrefs,
  • Moz- Content & Design: Copywriting, Canva, Adobe Photoshop, Figma
  • Analytics: Google Analytics (GA4), Tag Manager, Looker Studio
  • Email Marketing: Mailchimp, Klaviyo, Constant Contact
  • Conversion Optimization: A/B Testing, CRO, Lead Generation
  • CMS & E-commerce: WordPress, Shopify
  • Reporting: Monthly Performance Analysis, Data Studio
  • Social Media: Strategy, Scheduling, Engagement

Timeline

Digital Marketing Specialist

Jap Euro Auto Parts
04.2024 - Current

PERFORMANCE MEDIA EXECUTIVE

Work Communications
02.2024 - 04.2024

E-commerce & Digital Marketing Manager

The Living Styles
01.2020 - 02.2024

Digital Marketing Executive

VNS Trading
11.2018 - 12.2020

Web & Digital Marketing Manager

Idiya Ltd
09.2017 - 09.2018

Digital Marketing Manager

Satyalok Technologies
01.2014 - 03.2017

Junior Digital Marketing Executive

Universe Media
01.2011 - 01.2011

Bachelor of Arts -

Veer Bahadur Singh Purvanchal University
Ashish Mishra