ASHLEY EDGE
Mount Vic,New Zealand
Summary
Dynamic Account Director at Go Media with a proven track record in enhancing client satisfaction and exceeding KPIs. Skilled in relationship management and innovative problem-solving, I excel at tailoring marketing solutions to meet client needs, driving engagement and retention through strategic initiatives. Passionate about delivering impactful results in fast-paced environments.
Overview
20
20
years of professional experience
Work History
ACCOUNT DIRECTOR
Go Media
Wellington CBD, Wellington
09.2024 - Current
- Managed direct and agency client portfolio for Lower North Island, enhancing client satisfaction.
- Developed outcome-based marketing solutions in response to client briefs.
- Maintained relationships with stakeholders and key influencers to support business objectives.
- Addressed client escalations promptly to ensure resolution and retention.
- Identified client needs and challenges to tailor services effectively.
- Exceeded monthly and quarterly KPIs through strategic planning and execution.
- Researched and maintained industry and product knowledge to inform decisions.
PARTNERSHIP ADVISOR, EDUCATION AND MARKETING
New Zealand Transport Agency
Wellington CBD, Wellington
09.2022 - 08.2024
- Coordinated stakeholder relationships among cross-agency partners to enhance collaboration.
- Identified collaboration opportunities with various cross-agency partners to strengthen partnerships.
- Facilitated support from Waka Kotahi for national campaigns, such as Road and Rail Safety Week.
- Proactively engaged key target demographics through events, activations, conferences, and sponsorships.
- Established new community and commercial partnerships aligned with road safety initiatives.
- Extended the reach of Waka Kotahi education and marketing resources through strategic initiatives.
- Monitored issues and risks, escalating when necessary, while leading plans for mitigation.
ACCOUNT MANAGER
Mediaworks
Wellington CBD, Wellington
01.2021 - 09.2022
- Structured portfolio management with 75% retention and 25% acquisition focus.
- Tailored media solutions to achieve client objectives effectively.
- Built and maintained relationships with stakeholders across various corporate clients.
- Developed customer insights to enhance marketing strategy implementation.
- Collaborated with internal teams to execute campaigns, activations, and sponsorships.
- Maintained Salesforce data accurately and consistently for reporting purposes.
- Exceeded monthly and quarterly KPIs through strategic initiatives.
- Researched industry trends to sustain up-to-date product knowledge.
PARTNERSHIPS MANAGER
JOY 94.9 Australia’s LGBTIQA+ Radio Station
Melbourne CBD, Melbourne
01.2017 - 02.2020
- Cultivated stakeholder relationships with corporate sponsors, business owners, media agencies, and community organizations.
- Oversaw JOY’s Sponsorship & Sales Portfolio to maximize engagement and revenue.
- Developed campaigns and events aligning with client values, focusing on diversity and inclusion.
- Managed contract development, negotiations, and deliverables to ensure compliance.
- Coordinated onboarding process for new sponsors and partnerships to enhance collaboration.
- Collaborated with JOY volunteers to create tailored campaigns that meet client needs.
- Provided comprehensive post-campaign reports to stakeholders, demonstrating impact and insights.
- Administered Salesforce CRM for Sponsorship Sales, ensuring accurate pipeline management.
BUSINESS RELATIONSHIP MANAGER
Vodafone New Zealand
Wellington CBD, Wellington
10.2012 - 10.2016
- Acted as primary contact, owning customer issues and delivering tailored solutions.
- Conducted monthly face-to-face meetings to maintain effective stakeholder communication.
- Developed strong relationships with clients to implement solutions aligned with business goals.
- Increased sales of Vodafone solutions while optimizing profit margins for accounts.
- Reduced churn and boosted revenue within dedicated customer portfolio.
- Identified opportunities for revenue growth within assigned accounts.
- Managed escalations effectively, prioritizing positive customer experiences.
- Monitored market trends to remain informed and competitive.
OUTBOUND SALES CONSULTANT
Leading Edge Communications
Wellington CBD, Wellington
05.2005 - 11.2011
- Analyzed customer telecommunications requirements to identify tailored solutions.
- Managed inbound calls from direct marketing campaigns, successfully selling relevant products.
- Achieved established sales goals and performance targets consistently.
- Monitored and updated databases, including Leads Explorer, LMS, and Microsoft Spreadsheets.
- Conducted outbound calls to eligible customers to promote new plans and hardware.
Skills
- Customer service and client relations
- Cultural sensitivity
- Communication skills
- Relationship management
- Innovative problem solving
- Microsoft Office proficiency
- Self-motivation
- Positive attitude
- Attention to detail
- Initiative
- Interpersonal skills
- Active listening
- Problem-solving
References
Available on request
Timeline
ACCOUNT DIRECTOR
Go Media
09.2024 - Current
PARTNERSHIP ADVISOR, EDUCATION AND MARKETING
New Zealand Transport Agency
09.2022 - 08.2024
ACCOUNT MANAGER
Mediaworks
01.2021 - 09.2022
PARTNERSHIPS MANAGER
JOY 94.9 Australia’s LGBTIQA+ Radio Station
01.2017 - 02.2020
BUSINESS RELATIONSHIP MANAGER
Vodafone New Zealand
10.2012 - 10.2016
OUTBOUND SALES CONSULTANT
Leading Edge Communications
05.2005 - 11.2011
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