Augusta Rutherford
Dunedin,OTA
Summary
A motivated and articulate third-year Communications student at the University of Otago with a strong foundation in strategic communication, digital media marketing and sales. Passionate about storytelling and brand messaging that is innovative and impactful. Ability to craft clear, effective content across multiple platforms, combined with strong interpersonal skills and a collaborative mindset.
Overview
2
2
years of professional experience
Work History
Tasting Staff
Socialsmiths
Dunedin, Otago
04.2025 - Current
- Conducted alcohol tastings at various bottle stores across Dunedin.
- Drove sales through customer engagement and relationship building.
- Promoted alcohol brands including Alba, East Imperial G&T, and Grog in-store.
- Designed and set up eye-catching promotional stalls to attract customers.
Cafe Assistant
Main Street Deli Cafe
Greytown, Wairarapa
11.2024 - Current
- Performed cashier duties such as handling payments, issuing receipts and counting money back to customers.
- Assisted in preparing coffee, tea and other beverages according to customers' orders.
- Kept up-to-date with menu changes and specials offered at the cafe.
- Stocked inventory of food items such as pastries, sandwiches and salads.
- Cleaned dishes after each meal period using appropriate cleaning supplies.
- Maintained a clean and organised work environment, including countertops, tables, shelves and equipment.
Christmas Cookies Seller
Cookie Time
, Wairarapa
11.2023 - 12.2023
- Promoted and sold Cookie Time's Christmas Cookies through stalls, social media, and word of mouth.
- Achieved personal and Cookie Time sales goals using effective sales tactics.
- Forecasted realistic sales figures to guide daily operations.
- Conducted daily stocktaking and campaign planning for optimal performance.
- Managed banking duties, including cash handling, EFTPOS transactions, and GST calculations.
- Established strong relationships with Cookie Time customers across Wairarapa.
- Maintained effective communication with managers in Christchurch to ensure alignment.
Cellar Door Assistant
Palliser Estate Wines
Martinborough, Wairarapa
12.2022 - 02.2023
- Delivered exceptional customer service to guests in dining room.
- Processed cash and EFTPOS transactions using POS system.
- Acquired extensive knowledge of the wine selection to conduct tastings and offer recommendations.
- Supported team efforts in maintaining cleanliness of the cellar door and completing additional tasks as required.
- Conducted stocktake of wines for in-person sales and online orders.
Education
Bachelor of Arts - Communications
University of Otago
Dunedin12-2025
NCEA Levels 1, 2 and 3 with a Merit Endorsement -
St Matthews Collegiate School
Masterton12-2022
Skills
- Sales experience
- Performance monitoring
- Visual merchandising
- Social media marketing
- Sales forecasting
- Team collaboration
- Relationship building
- Effective communication
Affiliations
- Volunteer at Masterton Library 2019.
- Netball Umpiring at the Masterton Netball courts 2020-2023.
- Assistant netball coach - St Matthew's Collegiate School.
Timeline
Tasting Staff
Socialsmiths
04.2025 - Current
Cafe Assistant
Main Street Deli Cafe
11.2024 - Current
Christmas Cookies Seller
Cookie Time
11.2023 - 12.2023
Cellar Door Assistant
Palliser Estate Wines
12.2022 - 02.2023
Bachelor of Arts - Communications
University of Otago
NCEA Levels 1, 2 and 3 with a Merit Endorsement -
St Matthews Collegiate School
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