Ayashna Sukhu
Auckland,AUK
Summary
Results-driven retail management professional determined to exceed company sales goals. Successful at leveraging financial and marketing education to make smart purchasing and merchandising decisions. Forward-thinking in addressing and resolving concerns, optimizing policies and engaging with customers to promote loyalty and drive sales.
Overview
11
11
years of professional experience
Work History
Retail Store Manager
Athletes Foot Sylvia Park
10.2023 - 03.2024
- Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
- Enhanced customer satisfaction through training staff on exceptional customer service practices and conflict resolution techniques.
- Optimized inventory management with regular audits, forecasting demands, and adjusting orders accordingly.
- Reduced shrinkage levels by closely monitoring security measures, conducting staff training, and implementing loss prevention initiatives.
- Increased average transaction value by upselling products, promoting add-ons, and cross-selling complementary items.
- Streamlined store operations through the implementation of efficient scheduling systems, task delegation, and performance monitoring.
- Continuously assessed store layout to optimize product placement for enhanced visibility and impulse purchases from customers.
- Prepared comprehensive reports detailing key KPIs such as sales figures customer demographics inventory turnover rate sharing data higher-ups actionable insights improvements needed areas.
- Managed store organization, maintenance, and purchasing functions.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Submitted orders for new inventory.
- Trained team members in successful strategies to meet operational and sales targets.
- Maintained customer satisfaction with quick and professional handling of product returns.
Retail Store Sales Manager
T2 Tea
09.2022 - 10.2023
- Increased overall store sales by implementing effective merchandising strategies and leveraging customer insights.
- Boosted customer satisfaction levels through attentive service, timely resolution of issues, and personalized recommendations.
- Developed a high-performing sales team by providing ongoing coaching, setting clear expectations, and fostering a positive work environment.
- Reduced employee turnover rates with proactive retention initiatives, regular performance reviews, and targeted professional development opportunities.
- Recruited, hired and trained 3 associates to develop into productive team members with excellent product knowledge.
- Managed day-to-day staffing and handled scheduling for all store employees.
- Created employee schedules to align coverage with forecasted demands.
- Greeted all customers cheerfully and asked open-ended questions to ascertain needs.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Trained team members in successful strategies to meet operational and sales targets.
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
- Maintained company's visual merchandise standards through general housekeeping and planograms.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
Retail Store Manager
Taking Shape
04.2022 - 09.2022
- Improved store sales by implementing effective marketing strategies and attractive visual merchandising.
- Enhanced customer satisfaction through training staff on exceptional customer service practices and conflict resolution techniques.
- Optimized inventory management with regular audits, forecasting demands, and adjusting orders accordingly.
- Collaborated with upper management to develop strategic plans for store growth and expansion.
- Increased average transaction value by upselling products, promoting add-ons, and cross-selling complementary items.
- Maintained a clean and organized store appearance to enhance the overall shopping experience for customers.
- Managed all aspects of budgeting for the retail location including labor costs, expenses control, revenue tracking.
- Prepared comprehensive reports detailing key KPIs such as sales figures customer demographics inventory turnover rate sharing data higher-ups actionable insights improvements needed areas.
- Completed routine store inventories.
- Managed inventory control processes to restore back stock, control costs, and maintain sales floor levels to meet customer needs.
- Submitted orders for new inventory.
- Maintained customer satisfaction with quick and professional handling of product returns.
- Mentored team members to enhance professional development and accountability in workplace.
- Assisted with hiring, training and mentoring new staff members.
- Managed inventory control, cash control, and store opening and closing procedures.
- Rotated merchandise and displays to feature new products and promotions.
- Maximized sales and minimized shrinkage through excellent customer service and adherence to standard practices.
- Approved regular payroll submissions for employees.
- Trained new employees on proper protocols and customer service standards.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
Counter Manager
Benefit Cosmetics David Jones
02.2021 - 04.2022
- Increased customer satisfaction by providing exceptional service and product knowledge.
- Achieved sales goals through effective communication and demonstration of products.
- Managed inventory to ensure adequate stock levels and timely replenishment.
- Developed strong relationships with clients, resulting in repeat business and referrals.
- Collaborated with team members to improve overall store performance and achieve targets.
- Implemented visual merchandising strategies to attract customers and promote featured products.
- Analyzed sales trends to make informed decisions on promotional activities and product offerings.
- Maintained cleanliness and organization of counter area, adhering to company standards at all times.
- Assisted in the recruitment, training, and supervision of new employees, contributing to team success.
- Prepared daily reports on sales, inventory levels, and other key performance indicators for management review.
- Optimized counter space utilization by reorganizing displays based on product popularity or seasonal trends.
- Monitored competitor activity within the market segment to stay ahead with innovative strategies.
- Performed all stock keeping processes and assisted in replenishing all items as per company policy.
- Performed daily department re-merchandising, price markdowns and merchandise transfers.
- Set aggressive targets for employees to drive company success and strengthen motivation.
Cosmetic Counter Manager
Estee Lauder
04.2017 - 04.2021
- Enhanced customer satisfaction by providing personalized consultations and product recommendations.
- Managed inventory levels effectively, ensuring the availability of best-selling products at all times.
- Led a team of beauty advisors to achieve sales targets and deliver exceptional customer service.
- Collaborated with store management to develop marketing strategies for promoting new cosmetic lines.
- Assessed client needs through active listening and targeted questioning, recommending suitable products accordingly.
- Maintained up-to-date knowledge on industry trends and competitor offerings to provide informed guidance to customers.
- Organized in-store events to showcase new products, driving sales growth and increased brand awareness.
- Achieved sales goals consistently by employing effective selling techniques and product knowledge expertise.
- Provided exceptional customer service by addressing concerns promptly and maintaining a professional demeanor under pressure.
- Fostered a positive work atmosphere through open communication channels among team members.
- Planned and prepared for special events, adjusting employee schedules and inventory to achieve smooth, efficient department operations.
- Researched and assessed new products to develop effective merchandising and promotion plans.
- Ordered supplies and inventory for cosmetics counter averaging per month in sales.
- Defined clear targets and objectives and communicated to other team members.
Cosmetics Counter Manager
Sisley Paris Kirkcaldies And Stains
02.2013 - 01.2016
- Boosted customer satisfaction by providing personalized beauty consultations and product recommendations.
- Increased sales revenue by creating and implementing promotional events and product launches.
- Managed inventory levels, ensuring optimal stock availability and minimizing product waste.
- Developed strong relationships with clients, resulting in repeat business and increased loyalty to the brand.
- Trained new employees on proper makeup application techniques, improving overall team performance.
- Maintained accurate inventory and sales records for department.
- Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
Education
Certificate In Cosmetology And Skincare - Beauty
Wellington Institute of Technology
Porirua, NZ11.2011
National Certificate in Advance Travel And Tourism - Hospitality And Tourism
Travel Careers And Training
Wellington, NZ10.2009
Advanced Tourism And Cabin Crew - Tourism
Sir George Seymour Tourism College
Wellington, NZ12.2007
Skills
- Cost Control
- Retail Operations
- Problem-Solving
- Sales Leadership
- Store Opening and Closing
- Stockroom Management
- Shift Scheduling
- Merchandise Strategizing
- Performance monitoring
- Retail Employee Training
- Coaching and Mentoring
- Sales Growth
- Inventory Control
- Store operations
- Advertising and marketing
- Recruitment and hiring
- Visual Merchandising
- Accurate money handling
- Detail Oriented
- Upselling and Cross Selling
- Stock management
- Strong multi-tasking
- Merchandising ability
- Incident Reporting
- Supplier Communication
- Employee Scheduling
- Store maintenance
- Friendly and outgoing
- Decision-Making
- POS Systems
- Report Generation
- Retail Inventory Management
- Hourly shift management
- Special Events
- Team Leadership
- Documentation And Reporting
- Bank deposit procedures
- Sales Coaching
- Store displays
- Staff Supervision
- Customer Relations
Sewing, Netball, Bollywood and Bhangra Dancer
I love to sew in my spare time and once to twice a week. I also play social netball now being a few years and really loving it as I've made great connection with my team. I have always had a passion for dance and it is great for fitness. I loved to do Bollywood dancing. In the past back in Wellington I had my own group of girls, we used to perform at the Diwali Festival of Lights.
Languages
Hindi
Professional Working
Punjabi
Limited Working
Fiji
Professional Working
Timeline
Retail Store Manager
Athletes Foot Sylvia Park
10.2023 - 03.2024
Retail Store Sales Manager
T2 Tea
09.2022 - 10.2023
Retail Store Manager
Taking Shape
04.2022 - 09.2022
Counter Manager
Benefit Cosmetics David Jones
02.2021 - 04.2022
Cosmetic Counter Manager
Estee Lauder
04.2017 - 04.2021
Cosmetics Counter Manager
Sisley Paris Kirkcaldies And Stains
02.2013 - 01.2016
Certificate In Cosmetology And Skincare - Beauty
Wellington Institute of Technology
National Certificate in Advance Travel And Tourism - Hospitality And Tourism
Travel Careers And Training
Advanced Tourism And Cabin Crew - Tourism
Sir George Seymour Tourism College
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