Summary
Overview
Work History
Education
Skills
Personal Achievements
License
Anz Courses
Hobbies and Interests
References
Timeline
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Baden Martin

Auckland

Summary

Highly accomplished and results-driven professional with an extensive background in the finance and mortgage industry. A strategic leader with a proven track record of driving business growth, fostering client relationships, and implementing innovative solutions to achieve organisational success.

Overview

21
21
years of professional experience

Work History

Head of Mortgage Adviser Distribution

ANZ
06.2010 - Current
  • Providing strategic and sales leadership for the ANZ mortgage adviser home loan business
  • Spearheaded ANZ’s channel expansion strategy, now delivering ~60% of ANZ’s total home loan origination
  • Leading a high-performing team of mortgage professionals, providing guidance and support to ensure the achievement of individual, team and channel targets
  • Developed and implemented robust marketing plans to enhance the company's brand visibility and attract referrals from new & existing advisers
  • Established and maintained strong relationships with key industry stakeholders, including FAPs, industry associations, and regulators
  • Identifying and maximising home loan sales opportunities from mortgage advisers through effective internal and external stakeholder management
  • Managing credit risk and legal compliance through robust credit application assessment and internal FAP governance practices
  • Strong advocate for the mortgage adviser sector through robust industry participation & leadership
  • Implemented process improvements to streamline operations, resulting in market leading turnaround times for mortgage approvals.

Broker Sales & Service Manager

ANZ
11.2007 - 06.2010
  • Provide sales & relationship leadership to a team of 80+ Lending Specialists, delivering targeted mortgage growth
  • Management responsibilities including the achievement of market leading conversion rates and customer service excellence
  • Drive market leading sales and credit delivery performance as a member of the ANZ Mortgages leadership team
  • Collaborated with underwriters and legal teams to ensure compliance with regulatory requirements and mitigate risks.
  • Troubleshot sales and service operations to increase profitability and bring positive organisational change.
  • Optimized operational performance by identifying trends, issuing advisories and recommendations, requesting resources and applying new workflow processes.

Broker Relationship Manager

ANZ
11.2005 - 11.2007
  • To grow broker originated business through superior relationship, communication and assessment skills
  • Provide leadership support to a dedicated sales and assessment team
  • To promote ANZ in the broker industry by delivering a market leading service proposition
  • Successfully originated and closed a high volume of mortgage loans, consistently exceeding 120% of monthly sales targets
  • Trained and mentored junior mortgage consultants, contributing to their professional development and improving overall team performance.
  • Communicated regularly with advisers to understand needs, evaluate current product use and cross-sell new products.

Mortgage Coach

ANZ
02.2003 - 11.2005
  • Development and implementation of training plans to Increase core system usage across the ANZ branch network
  • Provide mortgage training to increase sales, mortgage knowledge and create a superior customer experience
  • Preparation and evaluation of training material and resources.

Education

Skills

  • Strong leadership and people development experience
  • Extensive client relationship and business development experience
  • Proven change management and implementation experience
  • Marketing & branding
  • Strong communication
  • Financial analysis and risk assessment experience
  • Compliance and regulatory knowledge
  • Mortgage origination and processing experience
  • Compliance and regulatory knowledge
  • Mortgage origination and processing experience

Personal Achievements

  • Mortgage Global 100 recipient – 2023, 2019 Mortgage Professional Australia (recognising industry leaders who advocate for positive change across the adviser sector).
  • Lender of the Year (NZ)" – 2023, 2014, 2012 Loan Market conference (recognising market leading support to advisers and clients).
  • Most Preferred Bank Lender” & “Most Preferred Support Centre for Lending” – 2023, 2022, 2019, 2018, 2015 Harcourt's Mortgage Express conference (recognising market leading support to advisers and clients).
  • Lender of the Year” – 2023, 2022 Astute Financial Management conference (recognising market leading support to advisers and clients).
  • Lender of the Year” & “BDM Team of the Year” - 2019 NZAdviser (recognising market leading support to advisers and clients).
  • BDM Team of the Year” – 2016 Professional Advisers Association (recognising the lender with the most knowledgeable and supportive BDM team for advisers).
  • ANZ National Sales Awards winner, 2013 & 2012
  • ANZ Business Leader Program, 2012-2013
  • ANZ CEO Recognition Program, 2009-2011
  • ANZ Retail Group Talent Program, 2008-2011
  • ANZ Future Leaders Program, 2008

License

Current NZ Driver’s License – Full

Anz Courses

  • Te Waka A Reo, 2022
  • Leadership of Managers, 2020
  • Leadership of Business Cycles, 2020
  • Targeted Selection Training, 2018
  • Coaching Essentials, 2017
  • Leadership Development Program, 2013-2015
  • Essential Sales Skills, 2012

Hobbies and Interests

  • Sport
  • Music
  • Food
  • Entertaining
  • Reading
  • Outdoor activities
  • Family

References

Written and verbal referees available upon request.

Timeline

Head of Mortgage Adviser Distribution

ANZ
06.2010 - Current

Broker Sales & Service Manager

ANZ
11.2007 - 06.2010

Broker Relationship Manager

ANZ
11.2005 - 11.2007

Mortgage Coach

ANZ
02.2003 - 11.2005

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Baden Martin